Vice President of Marketing & Philanthropy and Communication

BROCKTON AREA MULTI SERVICES, INC.

JOB DESCRIPTION

 POSITION: Vice President of Marketing & Philanthropy and Communication

DEPT/DIVISION: Marketing & Philanthropy and Communication

LOCATION: Administration                                         FLSA STATUS: Exempt

SUPERVISED BY: President/ CEO

SUPERVISION EXERCISED: Supervision of employees in Marketing & Philanthropy

GENERAL SUMMARY OF DUTIES: Reporting to the President/CEO, strategically leads marketing & philanthropy and communication efforts and has oversight for all operational components; creates communications and marketing & philanthropy plans to encourage service line growth and philanthropic support; launches major initiatives to bolster BAMSI’s reputation;, oversees fundraising, grant writing, marketing, media relations, internal communication and uses marketing principles to develop strategies for social media, public relations, consumer engagement, service line growth and enhanced brand awareness.

Responsibilities:

  • Overseeing the planning, development and implementation of all marketing & philanthropy and communications, including social media, print and digital content, website, email marketing, public relations, newsletters, collateral and advertising.
  • Grow and diversify existing funding base; manage portfolio of major and principal gift donors and expanding the major donor program.
  • Work closely with President and senior executives to establish and meet annual fundraising goals.
  • Responsibility for agency internal communications and intranet content.
  • Overseeing the daily activities of the Marketing & Philanthropy and Communications Department including budgeting, planning and staff development.
  • Maintaining strong relationships with key internal and external partners, including board-level contacts.
  • Build, lead, and inspire a strong team, to deliver impactful public relations programs that advance the organization’s mission and values.
  • Mentor marketing staff to function independently with accountability for performance.
  • Take proactive leadership role in issues management and crisis communications matters impacting all divisions of the company to ensure informative, clear communication of company authority and reputation.
  • Conduct analysis to identify priority service lines and develop action plans to promote using appropriate marketing tactics.
  • Serve as the Chief Public Information Officer for BAMSI handling routine media as well as crisis communications.

 

Qualifications:

  • Bachelor’s Degree in directly related field with 15+ years of communications, marketing and philanthropy experience within a complex organizational setting. (Masters preferred.)
  • Minimum 10 years of management experience evaluating, directing, and overseeing communications, marketing and fundraising professionals, with demonstrated ability to recruit, develop and motivate a team.
  • Your demonstrated skills, knowledge and experience in the design and execution of marketing, philanthropy and communications activities.
  • Exceptional writing, editing and story-telling skills.
  • Experience overseeing the design and production of email and print materials and publications, website management, digital/social media content creation and management, and public relations.
  • Strong budgeting and cost-management skills and an ability to maximize impact with a limited budget.
  • Strong listening skills, combined with effective, articulate, and persuasive public speaking.
  • Experience in building, mentoring, and coaching a team of marketing & philanthropy and communications specialists.
  • A strong work ethic with a willingness to "roll up sleeves" and do whatever it takes.
  • A heart for social impact work
  • An entrepreneurial spirit
  • Ability to quickly deliver strong results
  • Outstanding written and verbal communication skills
  • Good negotiation skills.
  • Highly organized with expert attention to detail and meeting deadlines.
  • Develop, implement and evaluate a communications strategy for internal communications including message/story development, editorial calendar planning and channel distribution (emails, internal portal, videos) to keep employees informed and engaged. Work cross-functionally with other operating divisions to ensure the consistent, cohesive delivery of content.
  • Self-starter who is quick-witted, entrepreneurial and intellectually curious.
  • Strong commitment to working collaboratively with partners across the company.
  • Strong facilitation skills.
  • Strong analytical and project management skills.
  • Experience with CRM software and digital marketing tools and techniques.
  • Experience managing budgets.
  • Strategic leadership skills and big picture perspective, as well as the ability to implement and execute.
  • Effective interpersonal skills exemplified by initiative, courtesy, diplomacy, positive attitude, professionalism and appropriate business ethics.

 

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