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Senior Director of Digital Marketing & Engagement

Employer
University of Florida Advancement
Location
Florida, United States
Salary
Salary Commensurate with experience
Closing date
Sep 25, 2020

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Position Type
Administrative, Public Relations and Communications
Fields
Academic Centers, Community Development, Education
Employment Type
Full Time
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The Strategic Communications, Marketing, & Engagement team works to advance the University of Florida through compelling storytelling, engagement, and experiences that inspire support for UF’s comprehensive work across disciplines. With an eye toward identifying novel solutions for common communications challenges, the award-winning team takes a strategic approach to identifying, producing, and distributing content in pursuit of organizational and institutional goals. As a team that seeks to lead by example while producing work at the highest possible levels of quality, we seek candidates who will embrace UF’s land-grant heritage while helping to lead us into an exciting future.

The Strategic Communications, Marketing, & Engagement team at UF Advancement is currently recruiting a Senior Director of Digital Marketing & Engagement to execute broad oversight of UF Advancement’s digital infrastructure and strategy, including web properties, email communication, marketing automation, digital campaigns, social media, and business intelligence. Reporting directly to the AVP for Strategic Communications & Chief Marketing Officer, this position provides daily leadership and management for the Digital Communications & Marketing team of developers and digital communications experts.

Primary responsibilities include the following:

  • Oversight of UF Advancement’s digital infrastructure and strategy, including web properties, email communication, marketing automation, digital campaigns, social media, and business intelligence.
  • Developing, communicating and building alignment on key digital journeys that drive new donor acquisition and deepen relationships among existing donors and alumni.
  • Managing the gathering of data to inform marketing strategy, including the implementation of a new individual experience tracking program designed to enhance the efficacy of fundraising efforts.
  • Providing high-level management of social media strategy and implementation for the UF Alumni Association and UF Advancement.
  • Developing data management and analysis frameworks to inform decision-making and strategy development for alumni engagement and conversion of engaged alumni and non-alumni into donors.
  • Oversight of Broadcast email initiatives to include, but not limited to system development and maintenance of policies and procedures to provide an alumni/development broadcast email service to units on campus.
  • Understanding both the offline and online donor experience from engagement to conversion and stewardship in order to map digital marketing strategy and digital capabilities with strategic priorities.
  • Create new and innovative brand communication proposals through a digital lens based on historical information, current trends & experiences to help evolve our digital footprint.

    • Expressions of interest and requests for additional information may be directed to Sonya Allen, Associate Director of Talent Acquisition, at 352-846-1128 or sallen@uff.ufl.edu. Flexible remote work opportunity currently available.

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