Digital Content/SEO Specialist - Various Regional Locations

4 days left

Wounded Warrior Project
Florida, United States
Competitive Salary
Sep 30, 2020
Oct 29, 2020
Other Fields
Employment Type
Full Time
Job Summary

The Wounded Warrior Project (WWP) Digital Content/SEO Specialist coordinates the design, development, and content of the WWP website, and ensures the website is continuously fully functioning to provide the best user experience.

Essential Duties & Responsibilities
  • Integrate WWP website content with Search Engine Optimization (SEO) and marketing to develop and maintain an online reputation in alignment with WWP’s strategic direction.
  • Collaborate with internal WWP teams to ensure website content is current and relevant. Collaborate to implement projects to ensure goals and deadlines are being met.
  • Maintain organizational content calendar that effectively utilizes dedicated website spaces for marketing outreach of programmatic and donor related events.
  • Monitor and evaluate effectiveness of online efforts through onsite metrics and dashboards by providing weekly, monthly and quarterly reports to appropriate teams.
  • Collaborate with SEO vendor and internal teams to ensure site content performs according to strategy across all web properties, including WWP main site, donation forms and News Room.
  • Maintain a consistent look, feel, and voice across all WWP web properties, e.g., main site, Cool Careers, Carry Forward & Community Fundraising platforms, News Room, and other warrior interfacing website.
  • Work closely with IT department to maintain website standards and to recommend new development, technology and design relating to cross-developmental and design projects.
  • Work closely with online direct response team to recommend effective landing pages that produce higher conversion rates in online advertising strategies.
  • Maintain web properties to comply with Americans with Disabilities Act (ADA) standards.
  • Other related duties as assigned
Knowledge, Skills & Abilities
  • Demonstrated working understanding of content management systems, e.g., umbraco, drupal.
  • Demonstrated working understanding and skills with the platform.
  • Demonstrated understanding of how marketing channels integrate together including PR, email marketing, social media, SEO, and paid search. Demonstrated working understanding of social media marketing.
  • Proficiency in Google Analytics and other industry-related platforms.
  • Demonstrated ability to utilize industry standard tools, Google Search Console, Moz, SEMrush, SiteImprove.
  • Working understanding of HTML, CSS, .NET, and JavaScript.
  • Working understanding of Microsoft Office software and Adobe Creative Suite, e.g., Photoshop, Fireworks, Illustrator, InDesign.
  • Demonstrated ability to identify and recommend solutions to technical hurdles involving website, CMS, and design.
  • Effective communication skills including demonstrated concept, editing, proofreading, and copywriting skills.
  • Effective project management skills with the ability to effectively manage multiple priorities with a strong attention to detail in a fast-paced environment.
  • Effective interpersonal skills. Demonstrated ability to successfully function as a team member.
  • Effective organizational and time management skills.
  • Demonstrated ability to problem-solve using excellent reasoning abilities, and demonstrating sound judgment.
  • High energy level. Self-starter; willing to take initiative.
  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.
  • Mission-driven, guided by core values, and a pleasure to work with.
Education & Experience Requirements
  • Bachelor’s degree in Marketing, Communications, English, or related field. Equivalent combination of education and experience may be considered in lieu of degree.
  • Four years of experience working with content management systems, e.g. umbraco, drupal.
  • Four years of experience using Google Analytics and other industry related platforms.
  • Four years of experience utilizing industry standard tools, e.g., Google Search Console, Moz, SEMrush, SiteImprove.
Certifications & Licensure
  • Certified Google Analytics preferred.