Location: Philadelphia, PA, New York City
or Washington, DC
Application Deadline: December 1, 2020
For consideration, please attach your cover letter
and resume to the online application.
Summary of Principal Responsibilities
The Media Relations Director promotes AFSC as a bold,
trustworthy voice on key global peace and justice issues. Using
traditional and social media skills, the Media Relations Director
will promote awareness of AFSC and promote the effectiveness of
nonviolence. The Director will coordinate trainings and procedures
that help experts throughout AFSC better attain media coverage. The
Director will manage crisis communications, media pitching, op-ed
placement, and media-friendly events to amplify visibility for our
overall work (both U.S. and international), with a personal
portfolio more focused on international peacebuilding work.
Essential Functions/Responsibilities: The
key responsibilities of the Media Relations Director include the
- Develop, direct, and execute strategic communications plans and
procedures for national and international media across all
- Serve as a spokesperson and a primary media contact for the
Service Committee in English and Spanish language media.
- Build and maintain strong, productive relationships with the
- Serve as a confidential advisor to AFSC management and Board
members and a representative for AFSC’s management to the media and
- Secure regular placements in online, broadcast, and traditional
news media for AFSC leadership and staff experts.
- Supervise the Media Relations Manager and their work on U.S.
peace and justice issues.
- Coordinate our internal talking points process to ensure we
have a common messaging platform on key issues.
- Oversee media monitoring and work with the Director of Research
and Analysis on media research and reporting.
- Edit and approve press releases, op-eds, social media content
to promote AFSC’s visibility in the news media. Write and
ghost-write blog posts, op-eds, social media news responses, and
other material to promote AFSC’s campaigns and programs.
- Train and mentor staff leadership and program staff in
locations around the world to be effective media spokespeople.
- With the Chief Marketing and Communications Officer and
Managing Director of Communications, coordinate rapid response to
- Support AFSC experts in public presentations and speeches.
Support the Advancement Unit, General Secretary, and others in
preparing speeches and serve as an occasional speaker at meetings
- Maintain strong relationships with media relations counterparts
in allied organizations.
- Manage any media consultants and manage the contracts for media
services, such as our monitoring and distribution tool.
- Contribute to social media and content marketing plans.
- As part of the Communications Department, do occasional editing
and writing on other projects, such as Quaker Action magazine or
Education: B.A. (particularly in fields
such as public relations, journalism, communications, or marketing)
or equivalent experience.
- More than seven years’ experience with media relations,
preferably in a nonprofit setting. At least three years’ experience
as a project lead.
- Excellent writing and oral communications skills are
- Demonstrated ability to interpret effectively the programs and
goals of an organization to a wide range of persons of different
- Experience with social media, particularly Twitter, and
blogging as a tactic of media relations.
Other Required Skills and Abilities:
- Commitment to Quaker values and testimonies. Understanding of
and compatibility with the principles and philosophy of the
American Friends Service Committee including non-violence and the
belief in the intrinsic worth of every individual.
- Understanding of and commitment to the principles, concerns,
and considerations, of AFSC in regard to issues of race, class,
nationality, religion, age, gender and sexual orientation, and
disabilities. Demonstrated ability to work and communicate with
- Spanish language fluency is required.
- Ability to coordinate collaborative efforts with colleagues in
- Supervisory experience is required.
- Relationships with media outlets and journalists who cover
international affairs. Track record of placements in radio, TV,
online, and traditional newspapers is required.
- Familiarity with global and U.S. peace and justice issues.
- Ability to work both independently and in a multi-layered team
environment, establish objectives, determine priorities, and
support a successful team approach to raise awareness of AFSC and
- Ability to work cooperatively with committees and staff, and in
an organization that is characterized by a high level of
consultation. Good listening skills are essential.
- Served on the crisis communications team, taking the lead on
media relations during crises.
- Evidence of ability to exercise judgment consistent with and
supportive of AFSC goals as well as demonstrated initiative,
perseverance, and ability to cope with pressure.
- Ability to sustain workloads over extended periods during
emergencies, special campaigns, holiday seasons, and other
- Willingness and ability to travel throughout the world,
sometimes for several days at a time, and to work some evenings and
weekends. Must possess a valid driver’s license.
- Experience with Meltwater or other media monitoring and
- Strong computer skills are essential.
begins at $62,265 with minimal flexibility based on experience–
Exempt – Comprehensive medical and hospitalization plan; term life,
accident and salary continuation insurances, defined benefit
pension plan, plus fringe benefits; participation in unemployment
and worker’s compensation and social security.
The American Friends Service Committee is an Affirmative
Action/Equal Opportunity Employer. Qualified persons are
encouraged to apply regardless of their religious affiliation,
national origin, race, age, sex, gender
identity, sexual orientation or
AFSC’s Central Office and some of its offices in the U.S. are
unionized workplaces. This position is represented.
The American Friends Service Committee is a smoke-free