The Golden Gate National Parks Conservancy is the nonprofit
support partner of the Golden Gate National Parks—84,000 acres of
national parkland throughout the Bay Area, including Muir Woods,
Ocean Beach, Crissy Field, and Alcatraz. The Parks Conservancy is a
membership organization created to preserve the Golden Gate
National Parks, enhance the experiences of park visitors, and build
a community dedicated to conserving the parks for the future. Park
projects and programs include the Crissy Field Center; the
promoting of leadership and environmental justice training for
youth; the Native Plant Nurseries, which grows over 100,000 plants
annually to restore habitat; Trails Forever, which is at work
building and rehabilitating miles of trails throughout the parks;
and volunteer programs that inspire over 25,000 people annually to
take action in support of the parks.
The Director of Development provides vision, leadership,
management, and strategic oversight to the Golden Gate National
Parks Conservancy’s member acquisition and retention programs,
raises additional operating and program gifts (up to $1,000), and
provides customer service to supporters and the public. This
role is also responsible for database management, generating lists
and reports, budgeting, program analysis, working closely with
other senior Development staff to identify major donor prospects
and ensuring that proper cultivation and solicitation strategies
are in place and implemented.
The Director will work closely in all areas of Development to
support a comprehensive fundraising program in addition to managing
databases and overseeing direction to the One Tam membership
program. This position reports to and works collaboratively with
the Chief Development Officer and manages a staff of three direct
This position is located in The Conservancy’s headquarters at
Fort Mason in San Francisco. Due to current restrictions
relating to COVID-19, we are accommodating remote work for this and
many of our other positions.
- Responsible for all stages of membership acquisition, renewal,
and special (additional) gifts from those donating up to $1,000
annually (currently approximately 11,000 households including
direct mail and on-line efforts).
- Directs the cultivation, acquisition, solicitation, and
stewardship efforts of members including appropriate list selection
for each element of the plan, case development, testing and
implementing changes, data entry and reporting, and
- Brings an innovative approach to membership marketing
strategies, testing, piloting, researching and testing premiums
that reflect the values of the Conservancy, and evaluating and
- Promotes and implements strategies to raise additional gifts
above membership dues through a variety of programs including
monthly donor program, workplace giving, on-line giving and special
- Engages with Development and other Conservancy and agency staff
to promote and test new initiatives including place-based
membership, acquiring new members to support One Tam, and outreach
through various social media platforms.
- Works closely with other Development staff to ensure appeals
clearly articulate needs, that donor stewardship reflects level of
giving, and that donors are thanked in a timely fashion and
informed of how their gifts are used.
- Identifies prospects for the Parks Conservancy Leaders Circle
($1,000+) and major gift opportunities.
- Sources, analyzes and disseminates data about Membership and
donor trends, projected demographic changes, park visitors and
users, etc. in order to develop, articulate and implement
strategies to meet the challenges of new media, communications and
- Provides the most effective and transparent methods for giving,
including use of PayPal, state-of-the- art credit card processing
and other secure giving resources, securing endorsement by the
Better Business Bureau and other evaluation organizations.
- Provides supervision, support, and direction for the Membership
team to address challenges, needs, and ways to build professional
- Ensures appropriate technology is utilized to deliver services
in a timely and cost-effective manner (e.g. e-newsletters and
updates, on-line giving, mobile giving, new emerging
- Manages the Conservancy’s donor database, including working
directly with provider, ensuring confidentiality of information and
appropriate training of Development Staff and other users,
recommending outside training and consultant support as
appropriate. Ensures that written procedures are up to date and
understood by all users.
- Serves as primary Membership and Development resource for new
on-line giving technology, ideas, testing and implementation.
- Manages relationship with fundraising consultants, including
weekly phone meetings and quarterly in-person meetings, as well as
creating and managing relationships and contracts with additional
- Provides direction and oversight of all membership and donor
transactions with the Finance Department, including the creation of
new accounts, accurate deposits, tracking and reconciliation of
membership and donor funds. Provides information needed for the
- Establishes, communicates, and implements standards for the
highest level of service to members, donors, volunteers, and the
- Works closely with Communications staff to ensure that core
themes and messages are delivered consistently to appropriate
audiences in a manner that meets the needs and expectations of
members and donors. In collaboration with Communications team,
tests social media outlets and messages to convert users to
- Develops relationships and work across departments and agencies
to create a collaborative approach to increase membership growth,
retention, and giving to the Conservancy.
- Provides excellent member benefits including a hiking and
events series. In coordination with Development, Conservancy, NPS,
Presidio Trust and other park partner staff, plan, coordinates and
implements excellent events and activities for members, supporters,
and the general public including site visits, tours, hikes,
- Annually develops the Membership department budget; monitor and
report budget status on a monthly basis. Achieves fundraising
revenue and expense goals as set forth in the annual budget.
- Keeps abreast of organizational priorities and programs.
KNOWLEDGE, SKILLS AND ABILITIES
- Six or more years of development and/or membership experience
in a non-profit organization.
- Proven experience working toward revenue objectives and
achieving fundraising goals.
- Broad knowledge of the principles of fundraising and membership
- Demonstrated ability to initiate, analyze, monitor, evaluate,
report and advance strategic fundraising plans.
- Demonstrated proficiency and experience in customer service
with high standards of timeliness and responsiveness.
- Extensive knowledge of Raisers Edge fundraising software or
similar constituent management systems.
- Experience supervising and managing a team
- Ability to effectively persuade and motivate others.
- Excellent interpersonal skills; ability to work in a
collaborative environment where teamwork, collegiality and
self-motivation are necessary for success.
- Demonstrated organizational skills, ability to manage details
of multiple and complex projects within deadlines.
- Excellent written and oral communication skills.
- Ability to work independently, as well as, to serve as a key
member of a team.
- Familiarity with AFP professional fundraising standards.
- Must be available to work on evenings and weekends.
- A current California driver’s license and clean driving
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
- Work is performed primarily in an office environment
- Work is preformed mostly sitting, standing and walking
- Regularly sits at a computer and uses electronic equipment
- Must be able to lift 30 lbs.
The above statements are intended to describe the general nature
and level of work being performed by people assigned to this
classification. They are not to be construed as an exhaustive list
of all responsibilities, duties, and skills required of personnel
so classified. All employees may be required to perform duties
outside of their normal responsibilities from time to time, as
The Golden Gate National Parks Conservancy is an Equal
Opportunity Employer. Recruitment, placement and promotions are
conducted without regard to an individual's race, color, religion,
sex, national origin, age, physical handicap, veteran status or
sexual orientation, or any other classification protected by
Federal, State, and local laws & ordinances. We will
consider qualified candidates with criminal history in a manner
consistent with the requirements of the San Francisco Fair Chance
Ordinance. All qualified applicants are encouraged to apply.