Director of Membership
The Golden Gate National Parks Conservancy is the nonprofit support partner of the Golden Gate National Parks—84,000 acres of national parkland throughout the Bay Area, including Muir Woods, Ocean Beach, Crissy Field, and Alcatraz. The Parks Conservancy is a membership organization created to preserve the Golden Gate National Parks, enhance the experiences of park visitors, and build a community dedicated to conserving the parks for the future. Park projects and programs include the Crissy Field Center; the promoting of leadership and environmental justice training for youth; the Native Plant Nurseries, which grows over 100,000 plants annually to restore habitat; Trails Forever, which is at work building and rehabilitating miles of trails throughout the parks; and volunteer programs that inspire over 25,000 people annually to take action in support of the parks.
The Director of Development provides vision, leadership, management, and strategic oversight to the Golden Gate National Parks Conservancy’s member acquisition and retention programs, raises additional operating and program gifts (up to $1,000), and provides customer service to supporters and the public. This role is also responsible for database management, generating lists and reports, budgeting, program analysis, working closely with other senior Development staff to identify major donor prospects and ensuring that proper cultivation and solicitation strategies are in place and implemented.
The Director will work closely in all areas of Development to support a comprehensive fundraising program in addition to managing databases and overseeing direction to the One Tam membership program. This position reports to and works collaboratively with the Chief Development Officer and manages a staff of three direct reports.
This position is located in The Conservancy’s headquarters at Fort Mason in San Francisco. Due to current restrictions relating to COVID-19, we are accommodating remote work for this and many of our other positions.
- Responsible for all stages of membership acquisition, renewal, and special (additional) gifts from those donating up to $1,000 annually (currently approximately 11,000 households including direct mail and on-line efforts).
- Directs the cultivation, acquisition, solicitation, and stewardship efforts of members including appropriate list selection for each element of the plan, case development, testing and implementing changes, data entry and reporting, and acknowledgments.
- Brings an innovative approach to membership marketing strategies, testing, piloting, researching and testing premiums that reflect the values of the Conservancy, and evaluating and reporting.
- Promotes and implements strategies to raise additional gifts above membership dues through a variety of programs including monthly donor program, workplace giving, on-line giving and special appeals.
- Engages with Development and other Conservancy and agency staff to promote and test new initiatives including place-based membership, acquiring new members to support One Tam, and outreach through various social media platforms.
- Works closely with other Development staff to ensure appeals clearly articulate needs, that donor stewardship reflects level of giving, and that donors are thanked in a timely fashion and informed of how their gifts are used.
- Identifies prospects for the Parks Conservancy Leaders Circle ($1,000+) and major gift opportunities.
- Sources, analyzes and disseminates data about Membership and donor trends, projected demographic changes, park visitors and users, etc. in order to develop, articulate and implement strategies to meet the challenges of new media, communications and marketing techniques.
- Provides the most effective and transparent methods for giving, including use of PayPal, state-of-the- art credit card processing and other secure giving resources, securing endorsement by the Better Business Bureau and other evaluation organizations.
- Provides supervision, support, and direction for the Membership team to address challenges, needs, and ways to build professional capacity.
- Ensures appropriate technology is utilized to deliver services in a timely and cost-effective manner (e.g. e-newsletters and updates, on-line giving, mobile giving, new emerging technologies).
- Manages the Conservancy’s donor database, including working directly with provider, ensuring confidentiality of information and appropriate training of Development Staff and other users, recommending outside training and consultant support as appropriate. Ensures that written procedures are up to date and understood by all users.
- Serves as primary Membership and Development resource for new on-line giving technology, ideas, testing and implementation.
- Manages relationship with fundraising consultants, including weekly phone meetings and quarterly in-person meetings, as well as creating and managing relationships and contracts with additional outside vendors.
- Provides direction and oversight of all membership and donor transactions with the Finance Department, including the creation of new accounts, accurate deposits, tracking and reconciliation of membership and donor funds. Provides information needed for the annual audit.
- Establishes, communicates, and implements standards for the highest level of service to members, donors, volunteers, and the general public.
- Works closely with Communications staff to ensure that core themes and messages are delivered consistently to appropriate audiences in a manner that meets the needs and expectations of members and donors. In collaboration with Communications team, tests social media outlets and messages to convert users to members.
- Develops relationships and work across departments and agencies to create a collaborative approach to increase membership growth, retention, and giving to the Conservancy.
- Provides excellent member benefits including a hiking and events series. In coordination with Development, Conservancy, NPS, Presidio Trust and other park partner staff, plan, coordinates and implements excellent events and activities for members, supporters, and the general public including site visits, tours, hikes, meetings, etc.
- Annually develops the Membership department budget; monitor and report budget status on a monthly basis. Achieves fundraising revenue and expense goals as set forth in the annual budget.
- Keeps abreast of organizational priorities and programs.
KNOWLEDGE, SKILLS AND ABILITIES
- Six or more years of development and/or membership experience in a non-profit organization.
- Proven experience working toward revenue objectives and achieving fundraising goals.
- Broad knowledge of the principles of fundraising and membership programs.
- Demonstrated ability to initiate, analyze, monitor, evaluate, report and advance strategic fundraising plans.
- Demonstrated proficiency and experience in customer service with high standards of timeliness and responsiveness.
- Extensive knowledge of Raisers Edge fundraising software or similar constituent management systems.
- Experience supervising and managing a team
- Ability to effectively persuade and motivate others.
- Excellent interpersonal skills; ability to work in a collaborative environment where teamwork, collegiality and self-motivation are necessary for success.
- Demonstrated organizational skills, ability to manage details of multiple and complex projects within deadlines.
- Excellent written and oral communication skills.
- Ability to work independently, as well as, to serve as a key member of a team.
- Familiarity with AFP professional fundraising standards.
- Must be available to work on evenings and weekends.
- A current California driver’s license and clean driving record
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
- Work is performed primarily in an office environment
- Work is preformed mostly sitting, standing and walking
- Regularly sits at a computer and uses electronic equipment
- Must be able to lift 30 lbs.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.
The Golden Gate National Parks Conservancy is an Equal Opportunity Employer. Recruitment, placement and promotions are conducted without regard to an individual's race, color, religion, sex, national origin, age, physical handicap, veteran status or sexual orientation, or any other classification protected by Federal, State, and local laws & ordinances. We will consider qualified candidates with criminal history in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All qualified applicants are encouraged to apply.