The Senior Manager, Membership Analysis leads the evaluation of
Membership fundraising and advocacy strategy, campaigns, and file
health. This staff person is a key leader within an in-house team
that includes strategic planning, project management, data hygiene,
coding, copywriting and creative, and production. Analyses will
focus on direct mail, email, and telemarketing channels, in
collaboration with analysts addressing online display advertising,
search, dedicated email partnerships, web traffic, and social
media. This person will manage the Coordinator, Data Quality, and
report to the Director, Database Marketing & Analytics.
Answer challenging analytical questions related to the performance
of membership file segments.
Translate business questions expressed by channel managers into
actionable reports and analyses.
Provide ongoing insights to spot trends and make predictions to
improve fundraising and advocacy campaign targeting, list
selections, and measurements.
Employ descriptive, diagnostic, predictive, and prescriptive
analysis strategies, including statistical methods.
Coordinate reporting and analysis across the department, create
revenue projections, and manage analysis vendor.
Lead Membership operation of analytics tools and platforms, and
advise IT and Marketing on their technology choices.
Collaborate and coordinate with analysts in Marketing, Major Gifts,
Prospect Research, and other Development teams.
Drive best practices and information delivery governance to
optimize campaign effectiveness and drive business growth.
Drive institutional knowledge regarding evolving best practices in
analytics, reporting, testing, campaign targeting, and
Institute an environment of ongoing learning and sharing of skills
At least eight years of direct-marketing experience, with
non-profit experience preferred.
Bachelor’s degree and significant knowledge of statistical
Highly effective at communicating analysis and data visualizations
with a non-technical audience, both in writing and verbally.
Record of independently determining approach to completing projects
in a timely manner and managing processes.
Optimistic approach to problem-solving that respects and embraces
diverse perspectives, innovative ideas, and group
Well-organized, flexible, detail-oriented, and supportive of EDF’s
Previous experience managing staff a plus.
Experience with BlueVenn, Tableau Server, campaign-based budgeting,
direct-marketing reporting systems, or SQL queries a plus.
Environmental Defense Fund is an equal opportunity
employer where an applicant's qualifications are considered without
regard to race, color, religion, sex, national origin, age,
disability, veteran status, genetic information, sexual
orientation, gender identity or expression, or any other basis
prohibited by law.