Annual Giving Manager

Maryland, United States
Salary Not specified
Dec 29, 2020
Jan 27, 2021
Employment Type
Full Time

Annual Giving Manager


General Purpose

Reporting to the Director, Alumni Giving, Alumni Relations & Parent Engagement, the Annual Giving Manager will develop and implement annual giving strategies and tactics to achieve participation and fundraising goals. The primary goals of the annual giving program for the College are to raise unrestricted funds for scholarships, support for select programs, and support other directives as determined by the College’s strategic plan. This position manages all functions of the annual giving program, which entails direct mail, personal visits, prospect screening, database segmentation and related marketing efforts.


Summary of Essential Functions:

The Annual Giving Manager will partner with other Advancement staff to identify, cultivate, solicit, and steward annual gifts from alumni, parents, faculty, staff and friends, with special attention paid to personal solicitation, social media marketing and direct mail skills and duties.


Essential Duties & responsibilities:

  • Develop and execute a comprehensive annual/regular giving program that includes print/electronic/phone solicitations and stewardship communication
  • Create a compelling case for support of MICA’s annual fund program and a comprehensive communications and marketing strategy for current and potential donors
  • Provides oversight and develops a strategy for increasing alumni participation and gift amounts in annual giving and other annual restricted funds
  • Identify and meet with annual fund prospect (50)
  • Manages key relationships with donors and solicits gifts up to $5,000.
  • Oversee and expand on MICA’s annual giving societies (Bicentennial Society) and create pipeline for major gifts.
  • Oversee the planning of MICA’s Giving Day.
  • Utilize analytics and reporting tools to inform strategic and tactical decision-making and to measure progress against benchmarks/data
  • Track and analyze annual giving results, providing regular updates to the Senior Advancement team and others as needed and monitor expenses to evaluate cost-effectiveness of appeals and programs.
  • Collaborate with other faculty and departments to optimize fundraising success and partner with academic leadership to increase engagement in annual fund efforts
  • Leverage new tools including online giving and crowdfunding to support a growing culture of philanthropy and explore new strategies to maximize dollars and donors
  • Perform other duties as required or assigned


Summary of Essential Functions:

Work with the Associate Vice President to create a comprehensive strategic plan and solicitation strategy for all constituents of the College, including print, phone, and digital (email, web and social media) initiatives, positioning the Annual Fund to meet its fundraising and participation goals.


Knowledge, Skills, and Abilities:

  • Understanding of principles and practices of annual fundraising and its role in developing and executing strategic institutional advancement fundraising strategies.
  • Ability to manage multiple projects simultaneously, working both independently and as a team member.
  • Strong analytical skills to think strategically, evaluate and understand data, identify key areas, develop appropriate solutions and achieve goals and meet deadlines.
  • Willingness and ability to work confidently with a variety of prospects, donors, and leadership volunteers.
  • Outstanding oral and written communication skills.
  • Strong initiative, creativity and attention to detail.
  • Excellent interpersonal skills, sound judgment, and discretion handling confidential information


Minimum qualifications:

  • Bachelor’s degree
  • Demonstrated years professional experience in fundraising / annual giving in a college or university setting
  • Writing and editorial experience


Preferred qualifications:

  • Competitive candidates will have demonstrated success in fundraising leadership, as well as strong verbal and written communication skills
  • Demonstrated success building/growing and deploying a volunteer program to enhance annual giving.
  • Proven track record of successfully leveraging multiple fundraising platforms (e.g., direct mail, electronic communications, crowdfunding, giving days, etc.) to achieve fundraising goals
  • Experience with PeopleSoft, Raiser’s Edge or other fundraising database software
  • Management of staff or work-study students
  • Master’s Degree


Reporting to this position: No direct reports


Conditions of Employment:

  • Background check
  • Limited amount of travel for conferences
  • Staff and attend college-wide, Advancement Division and Development Department meetings and events as appropriate.


Physical demands and work environment: The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Physical Demands: While performing the duties of job, the employee is occasionally required to stand, walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop; talk or hear. The employee must occasionally lift up to 15 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. (may be adjusted depending on position)


Work environment: While performing the duties of the job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually minimal.


Required training: Handbook orientation, Anti-Harassment, Hazard Communication, Emergency Plans & Fire Prevention, Personal Protection Equipment.


Maryland Institute College of Art is committed to its policy of providing equal opportunity regardless of race, color, creed, national origin, religion, gender, sexual orientation, marital status, age, disability, or veteran status (disabled, Vietnam-era, or otherwise). Furthermore, the College does not tolerate any form of sex discrimination, including sexual harassment or sexual violence. This policy applies to all programs, facilities, and activities provided by Maryland Institute College of Art, including but not limited to admission, educational programs, and employment.

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