Executive Director for Marketing Management
- Employer
- Nova Southeastern University
- Location
- Florida, United States
- Salary
- Competitive Salary
- Closing date
- Feb 4, 2021
View more
- Position Type
- Administrative, Public Relations and Communications, Sales and Marketing
- Fields
- Academic Centers, Education
- Employment Type
- Full Time
The Aspen Leadership Group is proud to partner with Nova
Southeastern University in the search for an Executive Director for
Marketing Management and Senior Marketing Strategy Account Lead for
Institutional Branding and Executive Accounts.
Reporting to the Vice President of Public Relations, Marketing, and
Creative Services. the Executive Director for Marketing Management
will develop, create, and implement data-driven marketing
strategies and campaigns that encompass a variety of digital and
traditional marketing techniques including advertising, digital
lead generation, paid social media, relationship marketing, managed
content, and other current communications practices to produce
demonstrated, quantitative performance measures and results against
defined business outcomes. The Executive Director will oversee an
account that includes NSU branding and image advertising as well as
marketing campaign plans and promotional support for fundraising
and alumni relations, the President’s Office, and other executive
communications priority areas. The Executive Director will partner
with university deans, vice presidents, and enrollment managers as
well as with partner agencies to lead all efforts in the
development, implementation, and measurement of integrated
marketing campaigns across paid, owned, and shared channels, with
particular emphasis on web and digital channels. The Executive
Director will manage a team of Marketing Strategy Account Leaders
and Assistant Marketing Strategy Account Leaders and associates who
will be assigned to specific accounts/colleges.
Nova Southeastern University (NSU Florida) is a top-ranked, private
national research university, providing high-quality professional
educational and research programs at the undergraduate, graduate
and professional/doctoral degree levels. Established in 1964, the
university includes 15 colleges, the 215,000-square-foot Center for
Collaborative Research, the private JK-12 grade University School,
the world-class NSU Art Museum Fort Lauderdale, and
the Alvin Sherman Library, Research and Information Technology
Center, one of Florida’s largest public libraries. With nearly
200,000 alumni across the nation and globe, the reach of the NSU
community is worldwide. Classified as having “high research
activity” by the Carnegie Foundation for the Advancement of
Teaching, NSU is one of only 50 universities nationwide to also be
awarded Carnegie’s Community Engagement Classification, and is also
the largest private institution in the United States that meets the
U.S. Department of Education’s criteria as a Hispanic-serving
Institution.
Diversity is one of NSU’s Core Values, which permeates all that it
does, and also reflects its student body. NSU has been consistently
recognized for its diversity. Inclusiveness is a cornerstone that
makes the NSU campus and the lives of those touched by the
university much richer. This foundation has been with NSU for its
first 50 years, and will continue to guide it into the future. As a
majority-minority institution, and as a university recognized as a
Hispanic Serving Institution, NSU’s community includes multiple
cultures and perspectives. As such, it finds itself with the unique
opportunity to invite all members of the community to learn from
and appreciate others and to create a learning community that
exemplifies inclusiveness and respect for diversity.
Nova Southeastern University’s Division of Public Relations,
Marketing, and Creative Services is dedicated to representing,
promoting, and serving the university. The division oversees all
marketing and promotional communications projects for the
university and is responsible for NSU’s overall brand management
and advertising.
A bachelor's degree in Business, Marketing, Advertising/Sales,
Communications or a related field, or relevant experience is
required for this position as is at least ten years of experience
in marketing and running a marketing team. All applications must be
accompanied by a cover letter and résumé. Cover letters must be
responsive to the mission of Nova Southeastern University. Review
of applications will begin immediately and continue until the
successful candidate has been selected.
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