Senior Marketing Specialist - Various Locations

Employer
Wounded Warrior Project
Location
Florida, United States
Salary
Competitive Salary
Posted
Jan 22, 2021
Closes
Feb 20, 2021
Fields
Other Fields
Employment Type
Full Time

The Wounded Warrior Project (WWP) Senior Marketing Specialist, Business Development leads marketing activities for WWP peer-to-peer fundraising events and ensures alignment between peer-to-peer fundraising business objectives and the development, implementation, and optimization of marketing campaigns and activities to drive awareness, affinity, acquisition, and fundraising among WWP supporters, donors, and corporate partners.


 

DUTIES & RESPONSIBILITIES

  • Work with Peer-to-Peer Fundraising, Communications, Corporate Partnerships, and Marketing teammates to develop data-driven marketing strategies to meet organizational and peer-to-peer fundraising business objectives.
  • Serve as the main point of contact and marketing subject matter expert for peer-to-peer fundraising. Manage relationships and establish rapport with internal teams and external marketing agencies.
  • Ensure compliance and consistency with WWP brand and sub-brands across marketing initiatives, e.g., messaging framework, visual assets, and key terminology.
  • Lead the creative/content development process for peer-to-peer fundraising marketing plans and campaigns, e.g., messaging, print collateral, websites, apps, email communications, multimedia assets, digital ads, radio, and TV.
  • Research and identify market trends to inform data-driven marketing strategies and optimize results with the Insights & Analytics team.
  • Track and measure the effectiveness of marketing campaigns and activities. Prepare reports for leadership and stakeholders.
  • Work with Marketing management to develop innovative multichannel marketing plans including timelines, budgets, and deliverables.
  • Lead project management for marketing plans through implementation, leading a cross-functional integrated team.
  • Assist with annual budget planning, tracking, and reforecasting for marketing activities.
  • Provide general marketing support for special events, campaigns, and other organizational initiatives.
  • Other related duties as assigned.
 

KNOWLEDGE, SKILLS, & ABILITIES

  • Demonstrated understanding of developing and implementing successful marketing campaigns.
  • Demonstrated experience with multichannel marketing, including print and digital channels.
  • Portfolio of past, successful marketing campaigns.
  • Effective written communication skills. Strong editing and proofreading skills.
  • Demonstrated effective research skills.
  • Good organizational and time management skills. Ability to adapt to changing priorities and meet deadlines.
  • Strong project management skills. Demonstrated ability to effectively manage multiple priorities, prioritize tasks, and work well under pressure.
  • Strong interpersonal skills. Demonstrated ability to interact with diverse team members and build effective working relationships with team members, and work in a collaborative, team environment.
  • Demonstrated ability to utilize critical thinking skills and analytical skills in problem solving.
  • Demonstrated computer proficiency using Microsoft Office, e.g., Word, Excel, Outlook, PowerPoint.
  • High energy level. Self- starter; willing to take initiative.
  • Unequivocal commitment to the highest standards of personal and business ethics and conduct.
  • Mission-driven, guided by core values, and a pleasure to work with.
 

EXPERIENCE

 

Requirements

  • Six years of marketing experience.
  • Three years of experience developing marketing plans and leading multichannel marketing campaigns, including print and digital channels. Portfolio of successful marketing campaigns.
 

Preferences

  • Three years of nonprofit experience focused on fundraising or on a non-traditional grassroots participatory event series.
  • Three years of experience managing cross-functional teams on integrated projects.
 

EDUCATION

 

Requirements

  • Bachelor’s degree in advertising, communications, marketing, or business. Equivalent combination of applicable education, training, certification, or experience may be considered in lieu of degree.
 

CERTIFICATIONS & LICENSURE

 

Requirements

  • None
 

Preferences

  • None
 

WORK ENVIRONMENT/PHYSICAL DEMANDS

  • General office environment; temperature controlled.
  • Up to 5% travel.
  • Sitting for extended periods.

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