Director, Annual Giving

Title: Director, Annual Giving

Department: External Relations

Reports to: VP, Individual Giving

Locations: REMOTE/39 Broadway – Lower Manhattan

PRIMARY PURPOSE OF JOB:

Food Bank’s Director of Annual Giving provides leadership for the cross-channel cultivation, solicitation and stewardship of Food Bank’s donors. This individual also works with the Individual Giving Team to develop a digital and direct mail strategy that engages new donors, works with vendors to implement it, and cultivates and stewards a portfolio of high value donors.

DUTIES AND RESPONSIBILITIES:

Under the leadership of the VP, Individual Giving Officer, the Director, Annual Giving will:

 Provide day-to-day management and reporting of Food Bank’s Direct Response program;

 Plan and execute both direct mail and digital fundraising campaigns;

 Draft, edit and proofread copy as related to the direct response program, including emails and organizational newsletters;

 Identify ways to leverage direct response marketing to support other external relations department including but not limited to business partnerships; marketing and communications and volunteer engagement;

 Oversee response to inquiries from annual donors;

 Work with Fundraising Operations to ensure acknowledgments are updated regularly and sent in a timely manner;

 Work closely with Programs and Research Teams to make sure appeals have the most up-todate impact stats and accurately describe our work;

 Keep abreast of direct response fundraising trends in order to continuously offer suggestions and ideas to help grow Food Bank’s donor base and keep current donors engaged;

 Play a key role in developing the creative and solicitation strategies, including audience development and segmentation, for direct mail in coordination with Fundraising Operations, Marketing/Communications and Food Bank vendor(s);

 Collaborate with Marketing/Communications to secure appeal content and ensure direct mail and special fundraising vehicle communications are integrated and on-brand;

 Maintain a portfolio of annual donors;

 Monitor incoming gifts to help initiate further engagement opportunities for major donor and Liberty Partner prospects;

 Assist in stewardship activities including thank you call and personalized notes;

REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:

 Bachelor’s Degree;

 Minimum of 3 to 5 years of experience working with direct mail and online fundraising.

 Professional experience in non-profit development preferred

 Strong written and verbal communication skills

 Ability to set priorities, meet deadlines and work as part of a team;

 Experience with Raiser’s Edge or comparable database; and

 Commitment to social justice/hunger issues.  

Resourceful, imaginative, creative, and a great problem solver 

• Strong analytic skills and attention to detail
• Excellent written and oral communication skills
• Ability to set priorities, manage projects and meet deadlines; and
• Demonstrated commitment to Food Bank’s core values
• Demonstrated commitment to continuous process improvement