Senior Director, Marketing & Communications

Location
Connecticut, United States
Salary
Salary Commensurate with experience
Posted
Feb 16, 2021
Closes
Mar 17, 2021
Fields
Education
Employment Type
Full Time

Yale University, conveniently located between Boston and New York, offers exciting opportunities for achievement and growth in New Haven, Connecticut. Located in the heart of historic downtown, New Haven is home to more than 100 local boutiques, national retailers, cafés, casual eateries, award-winning restaurants, and world-renowned theaters, galleries, and museums.

General Purpose: 

Reporting to the Associate Vice President for Development, the Senior Director, Marketing & Communications, is responsible for overseeing the design and execution of high quality, cost-effective, creative, innovative, compelling, and strategic communications, stewardship programs, and special events in support of Yale’s fundraising initiatives, with primary emphasis on supporting the university’s capital campaign (planned public launch in fall 2021).

 

The Senior Director oversees a staff of approximately thirty (communications, events, and stewardship teams), including six direct reports. As a key member of the Office of Development’s senior management team, the Senior Director plays a significant role on the Campaign Working Group, is a member of the university’s Alumni Communications Steering Committee, and is the office’s primary liaison with the central Office of Public Affairs and Communications.

 

In addition to the general principal responsibilities outlined in the next section, the essential duties of the senior director include but are not limited to the following. The duties include an emphasis on campaign-related initiatives.

 

Develops and implements strategic marketing plans for development’s digital and print communications initiatives, including social media. Leads all campaign branding initiatives.

 

Oversees the development of the campaign case statement and plays a consultative role with schools wishing to develop their own. Socializes and communicates campaign branding strategy and guidelines to colleagues in central development and in the schools and units. Creates and executes plans for other campaign communication vehicles.

 

Provides high level strategic oversight and guidance for a team of event professionals charged with a) designing and executing an innovative, compelling program of campaign events including the launch and road show events; b) executing creative and logistical aspects of all “evergreen” major development special events, including donor cultivation and recognition events, volunteer meetings, and special celebration events, both on campus and throughout the country; c) taking into account strategic goals when deciding whether events are virtual, hybrid, or in-person; on-campus or off; and d) serving as a center of excellence in researching, adopting, and leveraging the latest technology platforms for virtual/hybrid constituent engagement.

 

Provides high level strategic oversight and guidance for a team of stewardship officers/writers a) preparing individual presidential and Yale College dean’s acknowledgements for gifts to the university; b) preparing compelling and timely annual reports to donors of endowed and selected other funds; c) assigning undergraduates to scholarship funds to ensure donor intent is appropriately reflected and spendable income correctly allocated; and d) staying abreast of and implementing new technologies, procedures, tools, metrics to ensure stewardship reporting is best in class, easily auditable, and in compliance with all requirements.

 

Collaborates closely with colleagues in the President’s Office, the Office of Public Affairs and Communications, and the Yale Alumni Association, as well as with the offices of deans and directors throughout the university, in the development and implementation of communications, stewardship, and event-related initiatives and projects.

 

Required Education and Experience: 

Bachelor’s degree and ten years of related work experience or an equivalent combination of education and experience. Experience leading, supervising, and managing a team of employees.

 

Qualifications:

  • Proven supervisory and managerial skills, with a commitment to teamwork and with the ability to motivate people and drive results.
  • Exceptionally strong analytic, organizational, and problem-solving skills, and with the ability to set priorities, establish strategies, and respond to challenges with flexibility and openness to new ideas.
  • Outstanding written and oral communication skills.
  • Demonstrated ability to work closely with and command the respect and confidence of senior University administrators, trustees, and colleagues in the Office of Development, and to collaborate effectively with a diverse body of colleagues in a large complex environment.
  • Capacity to respond with insight, tact, and sensitivity to donors’ concerns. Ability to maintain strict confidentiality.
  • Preferred Education and Experience: Significant supervisory experience. Comprehensive knowledge of Yale’s organizations and programs and/or experience in another university setting.

 

Application: For more information and immediate consideration, please apply online at http://bit.ly/YaleCareers-63768BR. Please be sure to reference this website when applying for this position.

 

We invite you to discover the excitement, diversity, rewards and excellence of a career at Yale University. One of the country's great workplaces, Yale University offers exciting opportunities for meaningful accomplishment and true growth. Our benefits package is among the best anywhere, with a wide variety of insurance choices, liberal paid time off, fantastic family and educational benefits, a variety of retirement benefits, extensive recreational facilities, and much more.

Yale University considers applicants for employment without regard to and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Yale discriminate on the basis of sexual orientation or gender identity or expression.