Digital Marketing Manager

3 days left

Location
New York, United States
Salary
$80,000.00 - $90,000.00
Posted
Mar 16, 2021
Closes
Apr 14, 2021
Fields
Education
Employment Type
Full Time

This is an exciting opportunity to join Turnaround for Children at a pivotal moment. The Digital Marketing Manager will serve as the second-in-command for Turnaround’s marketing and communications shop, a team whose success is integral to achieving the organization's overall vision. You will be a force multiplier for the Director, Marketing and Communications as we dive into interesting and impactful projects, including designing and executing social media campaigns, redesigning our website, reimagining and sharing out our core messages, growing our audience, and productizing two decades of knowledge. The ideal candidate is a digital marketing expert with deep and broad skills, including social media management, digital production and writing / editing for the web / social. You will be the day-to-day steward of our online voice. You will also be a part of the team that works on product delivery and fundraising projects, and will collaborate with mission-driven colleagues from across the organization and a growing landscape of national coalitions and partnerships. The portfolio includes social media, website, blog, email, analytics, product marketing functions and other related functions. You will have opportunities to work closely with the organization’s leadership, including our Founder, Pamela Cantor, M.D., and other national thought leaders.

 

What You Will Do:  

 

  • Manage Digital Marketing: You will manage the day-to-day digital marketing function for Turnaround for Children, including maintaining the website, social media (Facebook, Twitter, LinkedIn, Instagram, and more), ads, blog and email marketing. You’ll contribute to the development of our digital strategy and then implement it. You’ll develop and execute an editorial calendar including a pipeline of future content. You’ll ensure visual and editorial fidelity to Turnaround’s brand and ensure all messaging is aligned to Turnaround’s focus on creating culturally relevant content for diverse audiences. And you’ll grow the community and following base to maximize the dissemination of insights, tools and resources.
  • Manage Projects: You are a project manager wizard (and maybe you secretly love Asana) --you can lead projects from start to completion, orchestrating the small details to ensure timely completion of tasks in order to achieve long-term team goals. You’ll manage external vendors and partners who provide support to the communication department including graphic designers, website designers, contract writers, etc.
  • Analyze Data & Integrate Learnings: You will be responsible for tracking, measuring, analyzing and reporting on data from our social media, website and digital products and campaigns; with the Director, you’ll integrate improvements and learnings. You’ll monitor the media landscape for brand perceptions and related trends. You’ll use data to optimize our work to mobilize our community toward whole-child design in education.
  • Collaborate with Others: You’ll engage deeply with colleagues in every department across the organization to learn about our work and share out successes; you’ll ensure messaging across the organization is on-brand, consistent and optimized by leveraging these connections. You’ll partner with the Marketing/Communications team on other marketing and communications projects as needed.
  • Product Marketing: You’ll use your marketing expertise and skills to support the development of products, tools and resources informed by Turnarond’s insights.
  • Create Content: You’ll write and edit copy as part of the work on marketing products, campaigns or projects.

 

 

You’ll Bring The Following Skills & Experience To The Role

 

  • Digital Communications Experience: 5+ years experience in a similar previous role, including managing the day-to-day communications, website, blog and social media channels for a company or organization
  • Mission, Vision and Values Alignment: You bring a deep commitment to Turnaround’s mission, vision and values. You are excited and optimistic about what is possible for young people if we redesign the systems that educate them.
  • Cultural Competence: You bring a demonstrated understanding of racism and bias in messaging and clear commitment to valuing diversity of thought, experience and perspective.
  • Project Management: You thoughtfully prioritize, make progress on, and communicate project goals, milestones, and outcomes. You are an adept project manager with superb organizational and interpersonal skills—someone who derives satisfaction out of sweating the small stuff. You have a history of completing projects on time and on budget. And you bring experience building relationships with external vendors to manage a multitude of projects.
  • Written Communications: You are a strong communicator and listener who can extract key points from others and make quick decisions that reflect strong judgment, expertise and knowledge. You have experience writing and editing blogs, website copy, social media channels, collateral materials, newsletters, etc.
  • Product Marketing: You have experience creating campaigns to market tools and resources to various audiences.
  • Technical Skills: You are familiar with the following softwares/platforms (or equivalent): Wordpress, MailChimp, Sprout Social, Adobe Creative Suite (for example, Illustrator, InDesign, Photoshop, Premiere, etc.), Asana, Canva, PowerPoint, Word, Google Ads/Analytics; Memberpress, Salesforce, learning management systems (e.g., Canvas), etc.

 

All applicants should submit a resume together with a cover letter outlining the ways in which their skills, experience, and personal goals align with our needs, and access to a portfolio highlighting their experience. When submitting your cover letter and resume, please provide answers to the following two questions (no more than 200 words for each answer).

  1. Please share no more than 3 elements about this role that you are most excited about and why. 
  2. Please explain the most relevant communications or marketing role you have had. What did you enjoy most about that experience and what were your biggest challenges?

 

Candidates of Color and from historically-underrepresented backgrounds are highly encouraged to apply.

Turnaround for Children is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, military and veteran status, genetic information or any other factor which cannot be used as a basis for an employment decision.

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