Director of Public Engagement & Digital Presence
3 days left
- Employment Type
- Full Time
ABOUT THIS POSITION:
Prior to, and even throughout the current COVID-19, the UCC National Ministries has continued to serve its audiences nationally and globally through established marketing channels and newly created digital initiatives. Many of our programs, services and ministries have pivoted to digital insuring the continued engagement of key stakeholders, essential community forums to sustain public engagement, and the availability of innovative resources for congregations, conferences, and networks and partnerships.
The goals of this position:
- To serve as the primary digital content publishing strategist, stewarding content-driven opportunities and ensuring the optimization of content releases in alignment with institutional objectives
- To ensure a coherent yet impactful brand presence across multi-channel communications including digital channels, and growing audiences and engagement on these platforms
- To deepen connections with local, national and global online audiences to engage internal and external audience, increase the visibility and profile of the United Church of Christ, and position the organization as the “go to” source in the domain of religion and justice; to assist the UCC in becoming the organization of choice for those wanting to support, volunteer, or donate to support the mission of the church.
GENERAL PURPOSE OF POSITION:
The Director of Public Engagement & Digital Presence is responsible for the development of all marketing and communication strategies to increase public awareness of the United Church of Christ, energetically engage audience, and inspire philanthropic support -- nimbly leveraging digital strategies and platforms as appropriate. The Director of Public Engagement & Digital Presence will build and manage brand identity and all aspects of marketing to raise awareness of the organization and its ministries and engage the global community. The Director will ensure impactful positioning of the UCC’s digital presence and vibrant public engagement via digital platforms, leading the effort to curate the story that is the United Church of Christ.
The Director will collaborate with the Director of Development in developing collateral for executing the organization's strategic marketing agenda to achieve and exceed its revenue goals through the solicitation of individual, organizational, and foundational support and grants, all while building capacity to effectively further the mission of the organization.
The Director is responsible for planning, developing and executing all marketing strategies, communications, and public relations activities, both external and internal. Directs the efforts of the Communications and Digital platforms staff and coordinates at strategic and tactical levels with other departments and ministries of the denomination. Ties all activity back to organizational goals and is responsible for tracking, measuring and reporting milestones. Key point of contact for all major internal and external relationships regarding messaging and branding. Oversees the process of content curation relative to gathering, organizing, and disseminating the story of the UCC. Chief translator, navigator, and messaging coach for the national office.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
- Curates the story and identity of the UCC by developing, implementing, and evaluating an integrated annual marketing plan to include brand management, media relations, communications, and public/partnership outreach that engages social media, print and digital content, and effectively promotes the denomination, engages donors, and educates internal and external partners about the mission, vision, and strategies of the wider church.
- Strategically leverages platforms, assets, and appropriate resources to position and support a vibrant and robust UCC digital presence to publicly engage broad public audiences in the mission and ministry of the UCC.
- Creates a public engagement strategy to support UCC leadership in cultivating and enhancing meaningful relationships with targeted, external audiences, including media, public officials and key influencers.
- Capitalizes on advances in digital technology, incorporating blogging, social media, and other new ways to connect to external audiences.
- Understands and uses digital marketing tools, with a perspective on what it means to be culturally conscious and authentically human in digital forums.
- Supports and coordinates the curation of the UCC identity by developing a team of story-tellers and social media producers external to the National Setting, leveraging these networks to circulate the formative identity of the United Church of Christ; ensures that identity, messaging, and marketing strategy are infused in all denominational efforts (programming, philanthropy, ministry support).
- Cultivates and manages working relationships with key press and media resources; serves as Publisher of United Church News.
- Supervises the UCC digital content catalogue, directing online strategy and digital content for web and social media.
- Supervises the Marketing, Content and Digital Strategies effort and staff.
- Identifies critical marketing resources that can be utilized by the covenant partners of the United Church of Christ; catalogue and warehouse those resources on a user friendly, accessible, and interactive web page housed at ucc.org.
- Manages the execution and delivery of all campaign deliverables, working with appropriate staff to ensure timely delivery.
- Provides effective training, support and leadership to volunteers and leaders in alignment with marketing objectives and digital strategies in all settings of the church.
- Cultivates long term, collaborative relationships with key strategic partners.
MINIMUM QUALIFICATIONS: The requirements listed below are representative of the knowledge, skills and/or abilities required to perform successfully in this position.
- College degree or equivalent combination of education and experience in a related field (such as communications, marketing, digital strategies, etc.) required, graduate degree highly preferred.
- Minimum of 5 years experience in marketing, communications, digital strategies, or any combination of these, with demonstrated success, preferably in the not-for- profit sector.
- Demonstrated management skills, including financial management, personnel management and general business administration.
- Strong background in collaborative project management.
- A clear and enthusiastic communicator, a strong and creative writer, and a great team builder across departments.
- Strong media knowledge and marketing savvy with demonstrated experience writing press releases and creating presentations.
- Experience in WordPress, Broadcast systems, Infusionsoft and/or other similar CRM’s
- Experience overseeing the design and production of print materials and publications.
- Proficient in technology and current trends, including social media and digital platforms.
- Thorough knowledge and understanding of the United Church of Christ, its history, diverse theology, traditions, heritage, and polity, especially its commitment to prophetic ministry in the church and society.
- Desire and sensitivity to work in diverse racial, ethnic, cultural and religious settings with commitment to diversity in the workplace as well as an understanding of mission.
- Ability and willingness to travel as necessary.
- Extensive knowledge of and/or affiliation with the United Church of Christ.
- This position is currently based in Cleveland, OH and at present all employees are working remotely with the possibility of hybrid schedules.
This job description is not intended to be a complete list of all duties and responsibilities required for the position and is subject to review and change at any time in accordance with the needs of the ministry. Since no job description can detail all duties and responsibilities that may be required from time to time in the performance of a position, duties and responsibilities that may be inherent in a position shall also be considered part of the position holder’s responsibility.
It is expected that the person who holds this position will conduct themselves in a manner consistent with the policies of the UCC and in a manner that will reflect positively on the organization. All staff are encouraged to nurture safety within the work performed on behalf of the UCC by being attentive to self-care, education, maintaining appropriate boundaries, and the importance of referring those in need to supportive and helpful resources.