Digital Marketing Associate

Employer
WildAid
Location
California, United States
Salary
Salary Commensurate with experience
Posted
May 05, 2021
Closes
Jun 03, 2021
Employment Type
Full Time

The Digital Marketing Associate will be instrumental in using social media and digital marketing channels to build WildAid’s brand awareness in the U.S., expand and retain an engaged supporter base and amplify WildAid’s campaign messages to reduce the global demand for wildlife products. 

Reporting to the Communications Director, the Digital Marketing Associate will manage and implement WildAid’s US social media, website and email content and marketing. 

Primary Duties and Responsibilities

Social Media

  • Promote WildAid for maximum exposure on social media
  • Co-develop and execute a plan to expand WildAid's presence on social media channels
  • Craft and schedule social media posts
  • Develop social media visuals – cards, ads, banners, infographics, etc.
  • Develop and run social media ads
  • Develop social media toolkits
  • Plan and run social media live events
  • Run social media listening analytics and reporting
  • Manage supporter relations on social media
  • Co-develop and roll out social media engagement activities
  • Work with the video team to develop short videos for our social media profiles and our website
  • Answer and respond to social media mentions, DMs, comments on social media
  • Identify influencers on social media and build relationships with them
  • Summarize social media statistics and create reports to present to team

Website

  • Draft blogs for review by the Communications Director
  • Post blogs, image and video content
  • Update content on the homepage and webpages
  • Website troubleshooting
  • Use Google Analytics to monitor, analyze and report on website traffic, audiences, user journey etc.
  • Manage WordPress updates

 

Email Marketing

  • Co-develop and execute a plan to grow, retain and engage our email subscribers
  • Draft email newsletter content for review by the Communications Director
  • Build emails and schedule distribution
  • Run analytics and reporting
  • Update and manage distribution lists
  • Co-develop and implement email marketing campaigns 

General

  • Act as the day-to-day first point of contact for communications enquiries/requests from WildAid staff
  • Answer general incoming inquiries to communications@wildaid.org
  • Work closely with the Development team to design and coordinate specific email, web and social media content for fundraising and development
  • Provide content marketing support to the Development team with corporate/donor partnerships
  • Oversee the day-to-day work of volunteers and interns to assist on an as-needed basis
  • Ensure a consistent WildAid “voice” on all social media channels, the website and emails that conform to brand guidelines
  • Use a Digital Asset Management system to archive and source videos and images to develop communications and marketing materials
  • Support the Communications Director on other communications work as needed

 

Key Competencies & Ideal Profile

We seek a dynamic, entrepreneurial self-starter, who is experienced in developing effective social and digital communications. This individual will be inspired by the opportunity to play a pivotal role in WildAid’s efforts to end the illegal wildlife trade.

WildAid is a small, lean, and growing organization. All staff members must be comfortable in an entrepreneurial, start-up culture. Strong project management skills and the ability to prioritize multiple, often competing demands are critical. The successful candidate must be able to work independently without a great deal of supervision. S/he must also have excellent interpersonal skills to influence and collaborate with staff, volunteers, and pro bono partners.

Minimum Qualifications

  • Bachelor’s degree
  • Minimum 3 years’ experience working in social media and digital marketing in a fast-paced organization
  • Highly-organized multi-tasker
  • Excellent writing and editing skills
  • Strong verbal communication skills
  • Ability to work with vendors
  • Ability to work independently and as part of a team
  • Graphic design and photo editing skills
  • HTML coding skills for web content
  • Experience using paid social
  • Ability to build emails and manage distribution lists
  • Possess data analytic skills
  • Experience using Digital Asset Management systems
  • Knowledge and experience using the following software/platforms:
    • Facebook, Twitter, Instagram, LinkedIn, YouTube, Vimeo and TikTok
    • MailChimp
    • Sprout Social and Meltwater
    • Classy
    • Canva
    • WordPress
    • Microsoft Office including Outlook, Word, Excel, PowerPoint and SharePoint
    • Google Analytics
    • Slack
    • Adobe products including Photoshop and Acrobat
    • Zoom and Skype

Desirable Qualifications

  • Familiarity with environmental advocacy and wildlife protection programs
  • Demonstrated experience in creating effective, result-driven social media and email marketing campaigns
  • Knowledge of video and audio production and online content design
  • Interest and experience in donor communications and online fundraising
  • Knowledge and experience using SEM, SEO, digital advertising, paid search and social media AR filters

Candidates must be located in the Bay Area.  Please include a cover letter, and where you saw this job listing.