Director, Campaign and Direct Response Fundraising
- Employer
- California College of the Arts
- Location
- California, United States
- Salary
- Salary Not specified
- Closing date
- Aug 12, 2021
View more
- Position Type
- Fundraising, Fundraising Administration
- Fields
- Philanthropic Advisors
- Employment Type
- Full Time
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Director, Campaign and Direct Response Fundraising
R506531
San Francisco
California College of the Arts educates students to shape culture and society through the power of creative work. Building on a century of excellence in art and design education, CCA is in the quiet phase of its largest-ever capital campaign to build an expanded campus in the heart of San Francisco and expand opportunities for talented young people.
The Director, Campaign and Direct Response Fundraising is an excellent opportunity for an energetic and innovative fundraiser to realize the potential of CCA's substantial community of alumni, friends, and parents. The Director is the lead manager responsible for maximizing contributed revenue from these audiences through broad-based appeals. This key position works with staff, students, alumni, parents, and faculty throughout the college to develop, execute, and evaluate plans for campaign specific as well as annual multi-channel appeals via direct mail, email, online giving, and social media. The Director is highly skilled at appeal development and production and meets annual and campaign income goals by applying in-depth knowledge of fundraising strategies in the arts and higher education sectors. The content created by the Director is used by the entire fundraising team to inspire giving for a variety of constituents. As the CCA capital campaign moves into its public phase, the Director will play a leadership role in using this opportunity to catalyze a culture of philanthropy at the college and realizing campaign cultivation, solicitation and stewardship goals to grow participation.
MAIN RESPONSIBILITIES:
Appeal Planning, Implementation & Communication - 65%
- Creates and executes a comprehensive annual giving and campaign
strategic plan with the goal of growing the number of donors giving
under $10,000.
- Develops annual giving income and participation goals for all
constituent groups and sets long-term benchmarks for success, with
specific focus on supporting student scholarships and developing
the prospect pool for campaign support.
- Develops and implements mass appeal strategies to increase
fundraising success through a multi-channel approach, including:
direct mail, telefund, digital and online solicitations, and other
crowdfunding opportunities.
- Writes compelling copy for donor proposals, case statements,
brochures, direct mail, invitations, videos, e-newsletters, and
other correspondence that aligns with CCA's brand, mission, and
campus expansion plans.
- Develops and deploys targeted group solicitations that maximize
response rates and giving among alumni, parents, friends, faculty
and staff. Plans and administers robust direct mail and online
efforts for donor acquisition, renewal and upgrades.
Special Giving and Stewardship Programs - 20%
- Works closely with the Senior Director of Individual Giving and
the Major Gifts Officer to identify individual prospects for the
major gift pipeline and other upgrade opportunities; strategizes
and helps implement a corresponding moves management plan for
mid-level giving and campaign prospects.
- Collaborate with the Alumni Engagement team to develop a
bi-monthly Friends and Parents newsletter, this will be sent with
support from the Development Associate.
- In coordination with the Senior Director of Individual Giving,
identify and plan for opportunities to include Planned Giving
education and outreach in materials
- Employs departmental stewardship programs to acknowledge donors
at various times of the year; including working with the Marketing
and Communications team to identify opportunities to feature alumni
and donors in college wide collateral.
Events - 5%
- Works in partnership with the Events Manager to ensure events
fulfill their goals in cultivating and stewarding individual
donors.
- Helps Alumni Engagement staff develop and execute alumni event
solicitation strategy utilizing volunteers, direct mail, and social
media.
- Attends Advancement and other CCA events as appropriate, to
establish rapport with donors and prospects.
Administrative - 10%
- In conjunction with the Director of Advancement Services,
designs and implements timely and effective acknowledgement
processes for annual donors.
- With direction from the Director of Advancement Services, help
implement the named scholarship reporting process to ensure the
successful awardings and inspiring and donor reports..
- In collaboration with Advancement Services, creates reports
that measure the effectiveness and progress of annual giving.
Provides regular analysis and status reports to department
leadership.
- Works in partnership with gift processing staff to ensure that
gifts are coded correctly and donors are appropriately
stewarded.
- Supports the maintenance of database (Raiser's Edge) and hard
files for individual donors by tracking actions and using proper
coding for mailings.
- Some local/regional travel may be required.
MINIMUM REQUIREMENTS:
- Bachelor's degree and three or more years of direct fundraising
and management experience, preferably within an educational or
cultural institution.
- Experience with development of mass appeal strategy and
implementation of plans leading to successful email, direct mail,
social media, crowd-funding or telefund campaigns.
- Must be energetic, creative, and resourceful, and demonstrate
initiative in seeking increased contributions.
- Excellent communication skills with demonstrated ability to
engage prospective donors in-person and in writing through
articulate, compelling, and well-reasoned solicitations.
- Exceptional organizational skills, with the ability to work on
deadlines and manage multiple assignments at once.
- Strong analytical and budgeting skills.
- Willingness to be committed to Diversity, Equity, Inclusion,
and Belonging
- Outstanding leadership and interpersonal, including the ability
to work well with staff, trustees, faculty, and
volunteers.
- A proven record of working independently and as part of a team,
demonstrating flexibility and ability to compromise to achieve
goals in tandem with project partners.
- PC proficiency (MS Office Suite in Mac environment); facility
w/ Word and Excel required.
- Work with fundraising database software required, Raiser's Edge
preferred.
- Experience working in a college environment is
helpful.
Please note that in an effort to keep the CCA community safe, the College has made the decision to require all staff, faculty, and students on campus to be fully vaccinated by September 1, 2021. The job responsibilities of this position will require time regularly spent on campus, and therefore the incumbent will be asked to follow the CCA vaccination requirement, unless an exemption is approved. Please reach out to hr@cca.edu with any questions.
Location
San Francisco
Additional Locations
Application Instructions
Applicants are required to attach a cover letter and resume. Incomplete applications will not be considered. Recommended document file formats are Word or PDF. If there are multiple attachments, we recommend compressing/zipping your files into a zip format file. There is also a place in the application for you to provide a link to large documents. Please submit an application form for each position for which you believe you are qualified. Applications are not kept on file for future positions.
Application Deadline
For staff positions, screening begins immediately and continues until the position is filled.
EEO Statement
As an educational and cultural institution, California College of the Arts has a responsibility to provide access and opportunities for all people, with special attention to supporting groups historically underrepresented in higher education.
We believe that a culturally diverse campus is integral to academic excellence, and our student, faculty, staff, and trustee bodies should reflect the diverse world in which we live, with attention to race, ethnicity, religious creed, national origin, age, sex, sexual orientation, gender identity or expression, and ability.
California College of the Arts is an equal opportunity employer and encourages applications from individuals who will contribute to its diversity.
Questions?
Please address any questions to hr@cca.edu.
To apply, visit https://cca.wd5.myworkdayjobs.com/en-US/CCA/job/San-Francisco/Director-of-Annual-Giving_R506531.
Founded in 1907, California College of the Arts (CCA) is an independent art college with 21 undergraduate programs in architecture, design, fine arts, visual studies, and writing. The college also has graduate programs in architecture, comics, curatorial practice, design, design strategy, film, fine arts, visual and critical studies, and writing. Through these programs, the college has created a dynamic and interdisciplinary environment. Diverse cultural perspectives enrich the CCA community and the college believes that continuing to expand the horizons of the students and faculty is essential to achieving its educational objectives. With campuses in Oakland and San Francisco, CCA currently enrolls 1,950 full-time students.
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