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Parttime Marketing and Development Associate, Independent School

West End Day School
New York, United States
Salary Commensurate with experience
Closing date
Aug 18, 2021

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Position Type
Fundraising, Alumni Affairs, Annual Fund, Capital Campaigns, Direct Marketing, Donor Relations, Fundraising Administration, Major Gifts, Special Events, Programs, Program Administration and Management, Administrative, Public Relations and Communications, Sales and Marketing
Academic Centers, Youth
Employment Type
Part Time
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Part-Time Marketing and Development Associate Flexible Position: Opportunity to work 75% remotely and some schedule flexibility. 


West End Day School (WEDS) is an independent, elementary school dedicated to offering a social-emotional approach to learning.  Our mission centers on creating a safe haven for learning and fostering the development of resilience in children to build a strong foundation for their lifelong success.  The foundation of our school highlights that all behavior has meaning, and how children feel impacts how they learn.  At the core of our guiding principles is the notion that “relationships matter” and having positive relationships with one’s teachers and peers at school makes all the difference when it comes to learning.  We are looking for candidates who share our relationship and team-based approach, and who have an interest in understanding a child’s behavior to help them make meaningful changes. (I fixed this sentence) 


West End Day School is striving to diversify its faculty and student body. We encourage people of color and members of other underrepresented groups to apply and join our community as we continue to grow and learn.  We are deeply committed to equity, inclusion, social justice, compassion, and non-violence; and seek candidates who share this commitment and strive to join us in celebrating and honoring differences. This loving school does not tolerate discrimination on the basis of race, color, religion, gender, ethnic origin, age, socio-economic status, physical disability, or sexual orientation in any form. This is true for all hiring practices, privileges, administration of our education policies, admissions policies, and other school-related programming. 

Overview of Responsibilities: 



-Oversee the school’s marketing plan that promotes West End Day School’s mission and leadership in promoting social-emotional learning 

-Design and execute marketing campaigns, using a mix of digital marketing techniques

-Coordinate  Google Analytics campaign and other tracking tools to measure, monitor, and improve the effectiveness of the NYAS’s marketing efforts

-Oversee website including, but not limited to: strategic development, creation of content, updating sections with relevant event updates, management of SEO strategy, and third party referral sites

-Direct the production of print material, including the schools Annual Report

-Work closely with Communications Director on branding and social media campaigns 



-Support the creation and implementation of fundraising campaigns for Annual Benefit, Annual Appeal, #GivingTuesday, and Capital Campaigns 

-Spring Benefit including all oversight of  fundraising goals, managing event software, item development, and event planning. Work closely with the Benefit Committee consisting of parent volunteers 

-Continue to grow the School’s Annual Fund efforts to increase parent participation through improved communication and education

-Process and acknowledge all gifts within 24 hours of arrival: Draft and send daily donor emails and weekly donor gratitude letters, recognizing donations; Communicate with families when someone donates in their honor or in memory of loved one. Process annual tax receipt letters to families 

-Maintain Donor Database and update digital mailing systems monthly



    Bachelor's degree-advanced degree in marketing, or related field preferred Five year of related experience (including internships) Must have a thorough understanding of digital marketing best practices and campaign experience Exceptional writing and editing skills  High level of comfort with technology; ability to quickly learn and utilize new platforms and systems  An eye for detail and high-quality production, along with the ability to exercise courtesy, tact, and flexibility to work collaboratively with team and donors  Design experience; familiarity with Adobe a plus

Flexible Opportunity: 

This is a 20-hour position with some flexibility to set our own schedule. This position is mostly remote with a once a week in-person day or partial day requirement.  During the school’s Annual Spring Benefit season, hours and in-person availability may increase. This opportunity includes the ability  to work with a collaborative team who are deeply committed to this unique and loving school. 


How to apply: 

Resumes and letters of interest should be sent to Carrie Catapano, Head of School at


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