About the National Service Office
The National Service Office is the central operational engine
for two evidence-based programs: Nurse-Family Partnership and Child
First. In 2020, what was formally the National Service Office
solely for Nurse-Family Partnership joined forces with Child First,
a merger empowering two proven models to share complementary
expertise, infrastructure and integrated services. The resulting
unified entity works to ensure that health care, early childhood
development, and the mental wellness of the entire family are
served in proven ways to achieve tong-term positive outcomes.
The primary role of the Public Relations Manager is to develop
and place local stories about the National Service Office that
promote its brand, goals and values. The Public Relations Manager
should have a passion for storytelling and promoting scientific
This position is based remotely with preference given to the
Northeast, Midwest and Southeast regions.
Essential Duties and Responsibilities
- Promote brand, organizational mission and activities through
- Develop and execute local press outreach plans.
- Lead building press strategies and public relations state
advocacy campaigns to influence policymakers.
- Identify and develop stories for storytelling opportunities to
publish and pitch across a variety of media.
- Develop relationships with reporters and build press
- Partner with local programs and collaborate with National
Service Office (NSO) staff and press consultants on setting local
press goals and strategies.
- Advise local partners within the network on press strategy and
- Media train providers, parents (clients) and staff members and
volunteers as needed.
- Write press releases, human interest stories, op-eds and other
project assignments as needed.
- Develop key messages, talking points and FAQs on key
- Manage press activities for legislative advocacy, research
- Copyedit press documents and other materials.
- Follow best practices and procedures for media relations’
opportunities and educate local programs and NSO staff.
- Manage the Public Relations and news coverage sections of the
NSO public website, Intranet and Community website for local
programs. Compile, evaluate and report press coverage for
organization. (Note: 15% of the job is Press Coverage Reporting
& Managing these PR Resources)
- Lead coordination with other colleagues to develop, publish and
- Interact professionally with a diverse group of executives,
managers and subject matter experts.
- Strive to increase individual, team, department and
organizational capacity to work with and serve a variety of people
Knowledge, Skills & Experience
- Bachelor’s degree required, emphasis on
- Minimum 5 years’ Experience within public relations (press
outreach) with passion for developing stories, pitching and working
- Minimum 4 years’ experience writing human interest stories and
- Minimum 2 years’ experience working in communications to impact
government affairs & advocacy goals
- Minimum 2 years’ experience leading media trainings
- Minimum 5 years’ experience writing and editing using AP
- Minimum 3 years’ experience using media tracking software (such
as Meltwater) and Excel to develop clip reports.
- Experience in nonprofit, public health and early childhood and
poverty issues preferred
- Comfortable learning new software to build website pages (such
as WordPress) and coordinating project documents (such as Microsoft
- Highly organized and thrives leading coordination across
multiple departments and with external partners
- Works independently and is comfortable working remotely
- Experience working with vulnerable families and children (media
training and sharing stories with press) preferred
- Experience translating scientific/medical research into
messages for public audiences preferred
- Ability and willingness to travel up to 15-20% of time and work
- Fluency in Spanish a plus, but not required
This position reports to the Director, Public Relations and has
no direct reports.
- Salary is determined based on experience and skill set.
Geographic adjustments will be considered.
- Range: $54,000 - $75,000
The National Service Office offers the following benefits:
Medical, Dental, Vision, 401k, Group Term Life Insurance,
Short-term and long-term disability, vacation time, personal time,
sick time and 9 paid holidays.
Core Organizational Values
- Be tenacious caregivers by bringing passion and excellence to
our nursing practice and professional services
- Actively listen to and persistently serve our families and our
- Provide leadership in the field of evidence-based and home
- Seek and find solutions
- Innovate and stay relevant
- Translate and enhance the science of pregnancy, brain, and
early childhood development to serve vulnerable babies and
- Promote health equity and eliminate disparities to improve
outcomes for the moms and babies we serve now and beyond.
- Respect and honor differences in race, ethnicity, religion,
sex, national origin, disability, age, sexual orientation, gender
identity and veteran status
- Be respectful, collaborative and tenacious in all our
interactions with each other and on behalf of our families and
- Do more with less
To learn more about the program and the national office, please