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Digital Fundraising and Engagement Manager

District of Columbia, United States
Salary Commensurate with experience
Closing date
Oct 15, 2021

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Position Type
Fundraising, Capital Campaigns, Direct Marketing, Fundraising Administration, Other Fundraising
Other Fields
Employment Type
Full Time
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Position:  Digital Fundraising and Engagement Manager

Department:  Development

FLSA Status:  Exempt 

Reports to:  Director, Individual Giving

Date Issued:     September 14, 2021

Date Revised:   N/A

Location:  Washington, DC (currently remote due to COVID-19)


The Mission

Polaris is leading a data-driven social justice movement to fight sex and labor trafficking at the massive scale of the problem – 25 million people worldwide deprived of the freedom to choose how they live and work. 

For more than a decade, Polaris has assisted thousands of victims and survivors through the U.S. National Human Trafficking Hotline, helped ensure countless traffickers were held accountable and built the largest known U.S. data set on actual trafficking experiences. With the guidance of survivors, we use that data to improve the way trafficking is identified, how victims and survivors are assisted, and how communities, businesses and governments can prevent human trafficking by transforming the underlying inequities and oppressions that make it possible.


About Opportunity

Polaris is looking for a motivated, organized, and passionate Digital Fundraising and Engagement Manager to support the growth of its individual giving program, as well as the meaningful digital engagement of donors across the organization’s revenue streams. The Manager serves as a key member of the Development team to support a collaborative and cohesive fundraising environment. 

The Manager manages and oversees the growth of online fundraising programs and the digital aspects of other donor programs, executing effective strategies and techniques in email marketing, website promotions, and other digital channels. The Manager will provide coordinated leadership of digital fundraising and engagement activities, developing and implementing strategies to support fundraising across the organization.



Online Stewardship & Cultivation Plans

· Creates and leads execution of online stewardship and cultivation plans for donors and email subscribers, including broad engagement emails, personalized mid-level communications, integrated and interest-driven e-newsletters, special announcements, event invitations, etc., to recognize donors, communicate gratitude, and demonstrate impact of donor contributions.

· Manages copy development, email coding and setup, audience segmentation and selection, and donation form setup for digital and integrated fundraising campaigns, as well as digital donor stewardship and engagement.

· Develops custom welcome series, drip campaigns, and other automated engagement communications to improve supporter conversion, donor retention, and lifetime value of supporters and prospects.

· Develops and implements digital fundraising advertising campaigns. Also develops and implements engagement and conversion strategies for advertising campaigns in which fundraising is not the primary objective.

· Periodically deploys strategic engagement of deep-lapsed donors for reactivation, as appropriate.

· Collaborates with team members managing high-touch donor and supporter portfolios to produce digital engagement distributed to many that feels personal or exclusive.


Program Analysis & Digital Testing

· Analyzes effectiveness of digital fundraising campaigns and digital presence against organizational and industry benchmarks.

· Monitors and interprets program KPIs, giving statistics, trends, successes, and outcomes, sharing results and key takeaways with Development and Communications colleagues to optimize program impact.

· Recommends and implements thoughtful testing and program or campaign improvements to ensure campaign strategy and performance goals are met.

· Manages testing plan and roadmap to optimize digital fundraising efforts, with the aim of increasing revenue and lifetime donor value.

· Produces ad hoc reporting to answer questions and evaluate tests.


Digital Fundraising Collateral & Online Donation Experience

· Oversees regular audits of digital fundraising collateral to ensure evergreen content is continually monitored and refreshed to ensure the best digital user experience, as well as consistency, accuracy, and relevance of messaging.

· Creates and maintains Polaris’ digital form pages - including donation and email sign up forms - recommending and implementing innovations and upgrades when needed or appropriate.

· Manages workflow and production schedule of digital engagement pieces across all teams.

· In collaboration with colleagues across departments, supports email list growth through paid and unpaid digital efforts.

· As appropriate, creates and deploys web assets including lightboxes and homepage heroes and updates relevant fundraising website content.

· Manages third-party and peer-to-peer digital fundraising programs, ensuring consistency with Polaris messaging as well as donor data management. 

· Alongside relevant colleagues, co-develops social fundraising strategy and content that integrates with evergreen, campaign-based, and other Development team objectives.

· In tandem with other Development colleagues, maintains list hygiene and clean-up routines for the donor and supporter database of record, Salesforce.

· To support a meaningful and effective donor experience with Polaris, manages and implements SOPs to support the infrastructure of digital engagement platform(s), as needed.

· Other duties as assigned by the supervisor.


This job description provides a summary of the major duties and responsibilities performed by individuals in this position.  Incumbents may be asked to perform other tasks not specifically written in this job.



Required Qualifications

· 5 years of digital fundraising, communications, or other relevant experience.

· Experience with at least one eCRM tool.

· Proven donor strategy and communication skills, including experience in creating effective digital and multichannel campaigns and writing for email, mobile, website, digital ads, and social media.

· Willingness to take calculated risks while maintaining focus on and protecting the Polaris brand.

· Creative fundraising writer and content developer.

· Demonstrated experience creating, distributing, and reporting on the performance of digital content.

· Strong communications and project management skills, including writing and editing for donor communications and fundraising.

· Highly collaborative, organized, and detail-oriented. 

· Able to gather, distill, and communicate input to and from multiple stakeholders.

· Possesses a strong understanding of digital content production workflow processes and strong project management skills.

· Thrives in a deadline-driven environment, comfortable moving multiple projects at various steps through the pipeline.

· Ability to maintain high standards of confidentiality and professional integrity required.

· Commitment to the National Human Trafficking Hotline mission and Polaris values.


Preferred Qualifications

· Familiarity with integrated email fundraising platforms and CRMs preferred; experience with Salesforce and Springboard strongly preferred.

· HTML and CSS skills preferred.

· Google Analytics setup and reporting experience strongly preferred.

· Photoshop or other graphics software experience.

· Experience with Google paid advertising and Facebook advertising campaigns.

· Google grants management experience.

· Graphic design skills are a plus.



· Internal: Ability to communicate with supervisors and peers.

· External: Ability to communicate clearly and effectively with vendors and technical support providers. 


Working Conditions

· Typical office setting


Physical Requirements

· Prolonged sitting, chiefly at a computer terminal;

· Occasional bending, stooping and stretching;

· Requires eye-hand coordination and manual dexterity sufficient to operate a computer, telephone, calculator, and other office equipment; and

· Requires normal range of hearing and eyesight to record, prepare, and communicate in writing, in person and by phone.


How to apply

When applying to this vacancy, please share with us 1-2 samples that you feel best represent your skill and involvement in digital fundraising campaigns. Please use the link below to apply. 


Organization Background

VALUES: Polaris is grounded in a set of values and organizational beliefs and strives to model and embody these values in all that it does.

We work with humility and a spirit of service. We serve a mission that is bigger than ourselves, and we recognize that we cannot do this work alone. We foster a caring community of mutual support, and we actively pursue collaborations and partnerships to expand our reach.

Victims’ and survivors’ experiences ground our efforts. We honor the dignity, agency, and resilience of victims and survivors of slavery, both past and present. We serve, work alongside, and stand in solidarity with those who have been most affected by modern slavery.

We strive for inclusion and equity. We engage different perspectives to inform our decisions, actions, and positions. We create opportunities that empower individuals of diverse backgrounds and circumstances. We acknowledge the structural inequities that lead to human trafficking and modern slavery, which drives us to create just and equitable solutions.

We approach our work with courage. We promote a culture of inquiry, innovation, risk-taking, and continuous learning. We are resilient and evolve when faced with obstacles or failure. We recognize that what is typical or traditional is not always optimal.

We create positive impact and achieve results. We leverage and cultivate the strengths of our staff, and we work with discipline, integrity, and a commitment to excellence. We embrace a measurement culture to track our progress. We view impact holistically, considering multiple sectors and the effects on individuals’ lives, as we pursue systemic and social change to eradicate modern slavery




Polaris designs and implements data-driven strategies to prevent and disrupt human trafficking, and restore freedom to survivors.  Achieving this ambitious goal requires both trafficking-specific systemic interventions and broader cultural and structural shifts that reduce the inequities that lead to human trafficking. While Polaris alone cannot build a more diverse, just, equitable, and inclusive society, both the success of our work and our organizational values require modeling in the workplace the change we want to see in the world.


This means cultivating a workforce, organizational culture, and priorities that respect and celebrate a dynamic, multi-disciplinary team made up of individuals with different identities, lived experiences, and backgrounds. Within both our team and across every part of our work, we strive to integrate and elevate the full range of survivor voices.


This is a living commitment.  Diversity, equity, and inclusion are values to be manifested daily, in the work we do, the decisions we make, and the way that we treat each other and the people we seek to serve.  This means creating space where staff can be included, heard, valued, and set up for success, and where everyone feels empowered to bring their full, best selves to work. We will not check boxes and consider it done. We will push new innovations and different ways of thinking, and treasure the community built and strengthened by each of our contributions.

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