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Senior Director of Marketing

Employer
Catholic Charities USA
Location
Virginia, United States
Salary
Salary Commensurate with experience
Closing date
Oct 22, 2021

View more

Position Type
Executive, Administrative, Public Relations and Communications
Fields
Religion
Employment Type
Full Time
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The Senior Director of Marketing will develop and guide the strategy for marketing initiatives for Catholic Charities USA (CCUSA), including email and digital marketing, event marketing, paid media and advertising, research, and program area marketing. The position will have primary responsibility for the website and associated search strategies to broadly convey the appropriate brand voice for CCUSA and drive applicable audiences to the site. The position will lead the project management function for the Communications and Marketing team, interfacing with a number of internal program area leads, including those in Disaster Relief, Development, Affordable Housing, and event planning, among others. The position reports to CCUSA’s Chief Communications and Marketing Officer.

 

Leadership Exercised:

  • Lead strategic decisions for various marketing projects
  • Direct complex marketing initiatives to ensure they are on-message and on-time
  • Lead Communications and Marketing team members in the execution of the creative product of the department, directing them strategically as well as anticipating opportunities and challenges associated with initiatives

 

Primary Responsibilities:

  • Plays a pivotal role in keeping projects moving internally and managing program area expectations
  • Moves the Communications and Marketing team members toward completion of project deliverables and supports the team in various administrative activities by building project schedules, forecasting hours for projects, coordinating with different teams to ensure that projects start and finish on time and that all stakeholders have reviewed and approved them in a timely manner, and enforce process during projects
  • Writes clear, concise, and grammatically correct copy and contributes creatively to copy needs and the writing of strategic documents and plans
  • Engages regularly with program area leads to prioritize needs and gathers information critical to creative requests
  • Informs paid media channel choices and segmentation and executes where applicable
  • Grow subscribers and contactable lists of interested parties for engagement and fundraising
  • Leads the assessment and lessons learned from metrics related to media buys, website traffic, etc.
  • Demonstrates a proficiency with project management tools to set deadlines, track resources, and ensure team member accountability
  • Directs external partners for web development, media buys, and research where applicable
  • Leads website strategy and content approach and ensure a consistent, quality engagement over time
  • Directs the engagement strategy for the member agency intranet, including tracking and measuring the performance of the intranet in sharing best practices and informing our member agencies
  • Co-leads a communications and marketing practice group with member agency Marcom professionals

 

Knowledge, Skills & Abilities:

  • Organized and flexible; ability to work seamlessly within all levels of the CCUSA organization, as well as with external partners
  • Experience working within a content management system
  • Digitally minded
  • Ability to think through complex, sequenced tasks
  • Mentor to Communications and Marketing staff to enable them to produce their best creative product
  • Accountability for communicating internal plans and methodologies
  • Excellent writing, oral communications, and critical thinking skills
  • Strong interpersonal skills
  • Ability to manage multiple tasks simultaneously, including setting priorities and adapting to changes in a time-sensitive, deliverable-driven workplace
  • Professional demeanor and a dedicated work ethic
  • Working knowledge and appreciation of Catholic faith and social doctrine

 

Education & Experience:   

  • BS/BA (or equivalent experience) in communications, marketing, journalism, or related field
  • Experience working for a nonprofit or Catholic organization (preferred)
  • A minimum of five to ten years of professional experience with a demonstrated excellence in marketing strategy, innovation, and project management

                                   

Work Environment:

  • This position may require extended periods of standing, sitting, as well as some repetitive movements, bending and lifting of minimal weight
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the key components and primary responsibilities
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