Marketing & Communications Coordinator

Marketing & Communications Coordinator

SUMMARY:
The Marketing & Communications Coordinator supports the Senior Manager, Marketing and Membership in executing all membership and marketing recruitment, retention, and engagement projects and campaigns across direct mail, print, email/web, collateral, and events. This person will also help support the communications and web team with developing internal and external material and communications to enhance SHAPE America’s outreach and image.

SUPERVISION:
Reports to the Senior Manager, Marketing and Membership.

NATURE AND SCOPE OF WORK:
1. Assist with the implementation of a multi-channel marketing and communications plan for SHAPE America programs, products, and conferences.
• Manage various email campaigns, including scheduling, template designs, calls-to-action, and content used in the SHAPE America emails.
• Coordinate in-house advertising for web, and e-communications.
• Write and submit membership and marketing copy as necessary for SHAPE America’s emails, website, other in-house publications or event promotional material.
• Help Membership & Marketing Department implement and uphold brand look and messaging across SHAPE America.
• Work with staff and outside vendors, including graphic designers, printers, mail houses and promotional product companies.

2. Optimize our marketing automation and lead nurturing processes.
• Maintain and optimize automated drip and nurture email campaigns that target all stages of the member lifecycle, from new prospects to engagement to lapsed members.
• Help grow new leads by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Assist Senior Manager, Marketing Communications with driving traffic to the SHAPE America website through placements on other websites, blogs, and newsletters.
• Help drive traffic to the SHAPE America website through the use of video as well as engaging and branded graphics on social media.

3. Identify opportunities to cross-promote and cross-sell organizational resources.
• Integrate the SHAPE America content/editorial calendar into promotion efforts that attract a qualified audience to our owned properties (including blog posts, e-guides, podcasts, posters, webinars, infographics, etc.).
• Coordinate with fundraising team on recruitment and promotion efforts for the health. moves. minds. program.
• Provide promotional materials for SHAPE America state affiliates for their conferences, workshops, newsletters and journals.

4. Collect and analyze data to measure success.
• Review and analyze statistics related to email and web-based marketing and communications to improve the effectiveness of future marketing efforts and make recommendations on areas for optimization.
• Provide reporting to various departments on email, website, convention, sales, membership, and mobile app analytics.

OTHER DUTIES:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Other duties may be assigned.

DESIRED QUALIFICATIONS:
• Bachelor’s degree in marketing or communications
• 1-3 years of experience in member marketing/communications, member relations, association management, program/product marketing
• Prior experience using Informz or similar preferred.
• Working knowledge of HTML.
• Excellent written and oral communication required.
• Familiarity with APA editorial style.
• Excellent project management and organization skills; ability to prioritize and effectively see tasks through to conclusion.
• Attention to detail and strong follow up.
• Ability to successfully manage multiple tasks and deadlines simultaneously.
• Proven ability to work independently.
• Have a positive “can-do” attitude and a true passion for what you do.

LOCATION:
SHAPE America is a fully remote organization. Minimal travel is required for meetings and/or national convention.

SCHEDULE:
Monday – Friday, 37.5 hours per week

To apply for this position, send a cover letter, resume, and desired salary to: hr@shapeamerica.org.

SHAPE America is wholly dedicated to recruiting, developing, and retaining a diverse group of talented people. We are committed to provide equal opportunities to all employees and applicants without regard to race, color, religion, gender, national origin, age, disability, sexual orientation, gender identity, or other protected criteria, in accordance with applicable law.