Job Summary: Using best practices and a market
research-based approach to segmentation and messaging, the Director
of Alumni Relations plans, implements and manages the university’s
alumni relations programs. The Director of Alumni Relations
develops and implements programs and services that engage, improve
communications, and create a basis for a robust engaged alumni base
and a culture of philanthropy 1) with and among Drury’s 14,000+
alumni; (2) current students and (3) parents of students who attend
Drury. This individual will be responsible for working with alumni,
students and parents and involving them in activities that support
University goals. The Director supervises an Assistant Director-
Alumni Relations and works in close collaboration with the annual
fund staff. Some travel expected. Regular contact with members of
the university leadership team, Alumni Association Council, and
other key Drury alumni and friends.
- Liaison for the Drury University Alumni Association and Alumni
Council, responsible for the development and support of the
regional committees and other groups formed to support increased
national alumni and donor engagement. Conceptualizes and manages
alumni events and programs, including reunions, Homecoming,
Campaign events, and others as developed while involving volunteers
to generate new ideas, create plans and implement events and
activities for measurable outcomes.
- In collaboration with appropriate departments, university
marketing and EVP, plans, oversees, integrates and is responsible
for marketing, social media communication and production of
material (i.e., direct-mail, email blasts, etc.) to increase all
alumni and donor segment engagement and awareness of university and
development and alumni activities and events.
- Oversees progress to goal and programmatic responsibilities,
analyzing alumni engagement against established external
benchmarks. Ensures that volunteers, student workers and interns
are recruited, trained, and managed to support the goals of the
programs as needed.
- Develop, implement, and oversee alumni engagement strategies
that expand the number and range of alumni who have personal
involvement with the university.
- Lead an innovative outreach effort that accelerates growth in
alumni volunteerism and annual giving.
- Strengthen alumni networks and affinity groups: professional,
cultural, diversity & Inclusion, identity, social, and
- Help identify alums who may be candidates for leadership roles
on the university’s boards and advisory councils.
- Staff the National Alumni Council and other advisory councils
as directed by the EVPA.
- Expand the number and range of alumni who have personal
involvement with the University with an emphasis on regional
- Organize and execute events and communications that support
activities to strengthen engagement (i.e., regional events, on-line
communication, constituent research, and activities that support
service, recruitment, and career development.)
- Prepare students, during their undergraduate years, to become
engaged and philanthropic alums.
- Work with alumni from the traditional undergraduate program,
the College Continuing and Professional Studies (Drury GO), and the
- Develop short and long-term goals for all annual volunteer
campaigns. Leverage tools and resources to measure the impact of
- Manage, inspire, teach, and motivate all direct reports who
will contribute to the outreach effort and reach the metric-driven
goals of the alumni engagement and annual giving program
- Conduct face-to-face visits and solicitations from a pool of
suspects (or prospects) to gauge interest and capacity in giving to
Drury, with a goal of pushing to the Annual Giving pipeline
leadership level gifts at $1,000 or more.
- Increase alumni participation numbers through Reunion efforts
- Responsible for advancing the university's mission, objectives,
and strategies by creating long-term, positive alumni engagement.
Accountable for developing and implementing a strategy to increase
the Alumni Engagement Index by strengthening volunteerism, event
attendance, and online engagement, while being responsive to trends
and changes as priorities evolve.
- Must possess exceptional interpersonal skills, ability to move
a team, alumni, and volunteers forward with creativity, energy and
openness to others’ input and ideas.
- Strong written and presentation skills with proven success in
exploratory and qualifying visits with various constituents.
- Proven problem-solver with the ability to function effectively
within tight deadlines and stressful situations, and to organize
multiple projects and timelines simultaneously.
- Ability to maintain a broad knowledge of information about the
university, schools, departments, and the overall organization and
to understand its unique characteristics, purposes, and
- Ability to represent Drury University to alumni and external
constituents in a professional, positive, and knowledgeable manner
at all times, establishing rapport with different types of people,
while being discreet and maintaining confidentiality of information
and abiding by the department’s confidentiality policy on
university and donor information.
- Must possess the skills to collaborate, communicate and
cooperatively work with faculty, staff, and administration,
focusing on the shared strategic goals of the university to
implement the annual fund and alumni program goals.
- Experience in planning and managing special events and
fundraising activities. Experience in recruiting, training and
collaboratively working with volunteers.
- Ability to counsel with donors, alumni, and friends to deal
with problems and issues in a professional, customer service orient
- Willingness to join professional fundraising associations,
pursue professional certification, network with other higher
education professionals and appropriate community organizations to
represent the university and bring best practices to the annual
fund and alumni programs.
- Ability to be analytical, use and generate statistical
information for reporting on program outcomes and establishing
metrics for program measurement and improvement.
- Ability to set goals, prioritize, organize, and manage tasks
- Ability to work evenings and weekends and to travel in a
personal car as needed.
- Experience with Raisers’ Edge preferred and skilled use of
Microsoft Office software, including Excel, as well as
presentation, and website applications expected.
Education and Experience: Must possess a
minimum of a bachelor’s degree in a related field and at least 5
years’ experience in alumni and annual fund programs at a higher
education level or as a development director in a community-based
non-profit; or an equivalent combination of education and related
Supervisory Responsibilities: Supervises staff
and student staff members. Oversees the Assistant Director of
Alumni Relations. Carries out supervisory responsibilities in
accordance with the university’s policies and applicable law.
Responsibilities include interviewing, hiring, and training
employees; planning, assigning, and directing work; appraising
performance; rewarding and disciplining employees; addressing
complaints and resolving problems.
- Regularly required to sit
- Occasionally lift and/or move up to 30 pounds
- Close vision, distance vision, peripheral vision, and depth
- Must we able to travel off campus when required
- Must be able to work some evenings and weekends