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Director of Parent and Family Philanthropy (0464U) 22861

University of California, Berkeley
California, United States
Salary Not specified
Closing date
Nov 9, 2021

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Position Type
Fundraising, Annual Fund
Academic Centers
Employment Type
Full Time
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Director of Parent and Family Philanthropy (0464U) 22861 About Berkeley

At the University of California, Berkeley, we are committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff.

The University of California, Berkeley, is one of the world's leading institutions of higher education, distinguished by its combination of internationally recognized academic and research excellence; the transformative opportunity it provides to a large and diverse student body; its public mission and commitment to equity and social justice; and its roots in the California experience, animated by such values as innovation, questioning the status quo, and respect for the environment and nature. Since its founding in 1868, Berkeley has fueled a perpetual renaissance, generating unparalleled intellectual, economic and social value in California, the United States and the world.

We are looking for equity-minded applicants who represent the full diversity of California and who demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. When you join the team at Berkeley, you can expect to be part of an inclusive, innovative and equity-focused community that approaches higher education as a matter of social justice that requires broad collaboration among faculty, staff, students and community partners. In deciding whether to apply for a position at Berkeley, you are strongly encouraged to consider whether your values align with our Guiding Values and Principles, our Principles of Community, and our Strategic Plan.

Departmental Overview

The Office of Annual Programs is the university's largest fundraising department and is responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. The goals of this department are to: 1) increase the number of annual donors, 2) significantly raise the amount of discretionary funds for the Chancellor, the deans and program directors, and 3) identify campaign/major donors for the campus. Programs include the Parent and Family Philanthropy program, Pipeline Development, and Direct Response Marketing. The department is made up of 33 employees and raises $13-$15 million in private contributions each year.

The Parent and Family Philanthropy program is designed to raise funds from, and provide meaningful engagement opportunities for, parents and families of undergraduate UC Berkeley students. An increasingly important campus constituency, Berkeley parents contribute over $13M in annual support each year through staff, volunteer, direct mail, and student caller solicitations. In addition, hundreds of members of the Berkeley parent community provide the University with more than 1000+ hours of volunteer service each year.

The Director is accountable for: 1) providing strategic direction and oversight for the University's suite of parent philanthropy and engagement programs, 2) developing and implementing a comprehensive plan that increases philanthropic support from the University's parent community, 3) co-directing the comprehensive Cal Parents Program including providing leadership for the Cal Parents Board and Ambassador volunteer groups, 4) increasing annual unrestricted support for the campus, 5) growing the pipeline and major gift activity from the parent community, and 6) increasing opportunities for meaningful engagement with the University through active volunteerism by current and past UC Berkeley parents.


Leadership and Management (50%)
  • Hire, train, develop, and oversee staff of 5 FTE and budget of approximately $750,000
  • Provide direction to the Assistant Director, Parent and Family Philanthropy on all aspects of major gift work focused on securing gifts of $100k or more from UC Berkeley families nationally and in the San Francisco Bay Area
  • Provide direction to the Assistant Director, Parent and Family Philanthropy on all aspects of front-line leadership annual gift donors and prospects, with programmatic responsibilities that include: 8-10 high touch cultivation and/or stewardship events targeted at the parent community
  • Provide direction to the Assistant Director, Parent and Family Philanthropy on all aspects of front-line leadership annual gift donors and managing the Cal Parents Ambassador volunteer program which engages several hundred current and past parents each year in more than 1000 hours of volunteer service for UC Berkeley
  • Provide direction to the Assistant Director, Parent and Family Philanthropy on serving as the liaison for direct response marketing channels and as staff lead for writing and editorial content as it relates to the Cal Parents Philanthropy and Engagement program
  • Provide direction for the Development Associate on their work as it relates to providing administrative support to the broader Cal Parents program
  • Serve as key member of Annual Programs leadership team with the Executive Director of Annual Programs, the Director of Pipeline Development, and the Director of Direct Response Marketing

Parent Philanthropy & Engagement (35%)
  • Responsible for raising $3+ million in annual unrestricted revenue for the Chancellor, Deans, and the broader campus community and providing support and a platform for additional designated giving by the parent community that is in excess of $10M+ annually
  • Serve as chief strategist for parent philanthropy initiatives campus-wide
  • Proactively collaborate with development units across campus to ensure cohesive and timely cultivation strategies and solicitations of parent donor prospects
  • Manage a portfolio of 40-60 top parent prospects with capacity to make six and seven figure gifts to UC Berkeley; serve as the lead fundraiser for Parent and Family Philanthropy and the Cal Parents Program
  • Provide guidance on integration of the various philanthropic channels targeted at the parent community including: management of peer-to-peer solicitations of $1,000-$10,000, the front-line major gift effort, and a variety of direct mail, phone-a-thon, and e-solicitations
  • Work in close partnership with Prospect Development on executing a sustainable and continuing prospect identification and research process that allows for early identification and timely contact by the University with parent prospects
  • Develop plans for involvement by the parent community in Berkeley's multi-billion dollar capital campaign
  • Provide strategy and guidance for continued development and growth of the 500+ Cal Parents Ambassador volunteer program, ensuring a high-quality experience for all participants to increase volunteerism and financial support from the parent community
  • Work closely in partnership with the Director, Parent Services and Communications in the Division of Public Affairs to ensure a cohesive and coordinated approach to the parent community from the University and Cal Parents

Cal Parents Board (15%)
  • Ensure each board member is actively engaged in a conversation with the university about their philanthropic support, volunteer interest, and capacity
  • Lead planning, oversight, and management of Cal Parents Board meetings and related campus activities
  • Recruit new and manage a pipeline of potential future volunteer leaders and board members
  • Work in close partnership with the board chairs and other lead volunteers to develop strategic board meeting content, annual plans, and goals that lead to deeper involvement by board members across campus disciplines
  • Provide staff guidance and leadership for the Cal Parents Board to maximize the impact and volunteer experience of this global leadership advisory boar

Required Qualifications
  • Expert knowledge of all aspects of fundraising, donor, and public relations
  • Expert leadership/management skills, including skills to select, train, mentor, motivate, and evaluate all levels of staff
  • Expert written, oral and interpersonal communication skills, including advanced political acumen, to establish and maintain good working relationships at all organizational levels and with outside constituencies, including donors and volunteers
  • Experience soliciting and closing gifts of $100,000 or more
  • Expert skill in making persuasive and compelling presentations of campus goals/objectives
  • Expert analytical, critical thinking, problem recognition/avoidance/resolution skills
  • Expert program/project management skills, including skill in setting and meeting program/project goals and objectives within budget and time constraints
  • Skills to meet or exceed fundraising goals and objectives
  • Bachelor's Degree in a related area and/or equivalent experience/training
  • High degree of flexibility and enthusiasm
  • Occasional travel required, primarily within the state of California
  • Demonstrated organizational skills and the ability to work within a team and independently
  • Intermediate to advanced computer skills including, Excel, Word, Power Point, databases
  • Ability to shift priorities and meet deadlines

Preferred Qualifications
  • Experience in both major gifts and annual giving
  • Comprehensive capital campaign experience
  • Understanding and knowledge of opportunities and challenges facing public higher education
  • Knowledgeable about UC Berkeley, its vision and mission, goals, objectives, achievements, history, and infrastructure
  • Expert knowledge of applicable laws, rules, regulations, policies, et cetera
  • Comprehensive understanding of issues and concerns relevant to parents of current college students
  • Familiarity with university parent programs and/or student affairs

Salary & Benefits

For information on the comprehensive benefits package offered by the University visit:

How to Apply

Please submit your cover letter and resume as a single attachment when applying.

Diversity Statement

Please include, as part of your application a brief (1-2 paragraph) statement on your contributions to diversity, equity, inclusion, and belonging in your professional experience.

Advancing diversity, equity, and inclusion are fundamental to our UC Berkeley Principles of Community, which states that “every member of the UC Berkeley community has a role in sustaining a safe, caring, and humane environment in which these values can thrive.”

Other Information

The minimum posting duration of this position is 14 calendar days. The department will not initiate the application review process prior to September 4, 2021.

Conviction History Background

This is a designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. The University reserves the right to make employment contingent upon successful completion of the background check.

Equal Employment Opportunity

The University of California is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. For more information about your rights as an applicant see:
For the complete University of California nondiscrimination and affirmative action policy see:

To apply, visit

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