Social Media & Content Coordinator

Reporting to the Director, Brand Experience & Public Affairs, the Social Media & Content Coordinator is an early career full-time role that requires both an analytical mind and creative thinking. This is a remote position. However, the selected candidate must reside within LA or SoCal and will be expected to attend meetings as needed in LA when in-person meetings resume.

The right candidate for this opportunity should be personable, organized, perform well under multiple deadlines, be a team player, and demonstrate initiative. The primary goals for this role are partnering/supporting the Director, Brand Experience & Public Affairs on digital marketing, awareness building, communication campaigns, and administration of SAA’s WordPress website. This includes, but is not limited to:

Core Responsibilities:

• Assist in driving continued growth of SAA's social media channels
• Assist with social media content creation while ensuring it is always on-brand and maintains SAA's brand voice
• Develop and maintain SAA’s social media calendar
• Assisting with Social Listening + Finding Trends with our online listening tools (analytics) to identify opportunities and ideas for ongoing campaigns
• Assisting in the coordination of our annual virtual Global Spondyloarthritis Summit and other digital events such as webinars, Facebook Lives, Twitter Chats, podcasts, and community forums
• Assisting in coordinating our national Awareness campaigns for Spondyloarthritis Awareness Month, World AS Day, Juvenile Arthritis Awareness Month, Pain Awareness Month, and others
• Assisting with the production and publishing of marketing copy for SAA's website, blogs, email campaigns, and educational literature.
• Assisting in designing and implementing email marketing campaigns including setting up marketing automation workflows
• Measure and report on the performance of email campaigns
• Assist in executing SEO strategies that increase SAA’s website search engine results rankings
• Assisting with Influencer research and topic tracking
• Assisting with creation of press materials such as press releases and briefing documents
• Assisting with the development and updating of media lists
• Assisting with the analysis of media coverage
• Assisting with creation of an editorial calendar
• Make content edits to SAA’s website and manage the day-to-day relationships with our Website Hosting and Website Support partners
• Respond to, troubleshoot, and track all website issues
• Collaborate with members of the SAA team to ensure that website content aligns with the needs of each department, supports our strategic priorities, and adheres to the highest standards
• Conduct monthly content audits to eliminate redundant and/or duplicate information.

Other Responsibilities:

• Roll up your sleeves and perform other related duties as assigned or needed

Required Knowledge and skills:

• An undergraduate degree in Marketing, Communications, or related field
• 2 - 5 years of experience in a marketing, communication, or other content role with relevant experience
• Hands-on experience with Facebook, Twitter, Instagram, LinkedIn, and YouTube
• Hands-on experience with social media analytics
• Knowledge of Mailchimp or a similar email marketing service platform
• Knowledge and experience with WordPress websites are strongly preferred
• Knowledge of best practices for SEO preferred
• Knowledge of Google Analytics preferred
• Basic knowledge of Photoshop or other image editing software
• Excellent oral and written communication skills
• Knowledge of video editing software such as Adobe Premiere or equivalent is a plus
• Motivated, goal-oriented, and persistent personality
• High level of initiative and works well in a team environment and an ability to demonstrate strong cross-collaboration with other departments while working in a tele-remote environment
• Sincere passion for the mission and the Spondy community SAA serves
• Plans and carries out responsibilities with minimal direction
• Fantastic time management skills with the ability to multi-task
• Some travel may be required