Associate Director of Advancement Marketing and Communications
- Employer
- Colby College
- Location
- Maine, United States
- Salary
- Salary Not specified
- Closing date
- Nov 24, 2021
View more
- Position Type
- Administrative, Public Relations and Communications
- Fields
- Education
- Employment Type
- Full Time
You need to sign in or create an account to save a job.
College Advancement
Full-Time, Exempt, Salaried, Administrative Staff Appointment
- Directly supervise an assistant director of advancement marketing and communications
- Conceptualize and generate strategic, targeted content for a variety of audience cohorts about key College fundraising and engagement initiatives for mass and custom audiences (e.g., segmented annual fund mail and email appeals, digital and social content, campaign initiative messaging and opportunities, student outcomes, donor features, alumni profiles, event collateral, etc.)
- In partnership with colleagues, develop strategic advancement communications plans annually and for specific projects
- Independently and proactively manage a variety of digital and print projects, including developing and maintaining schedules, coordinating with colleagues and partners who contribute to the project, and working with outside vendors
- Utilize email marketing and event registration tools; assist colleagues with these tools
- Coordinate closely with internal and external designers to conceptualize digital and print collateral that is cohesive with Advancement branding and aligned with College branding guidelines
- Use WordPress to build out and maintain campaign related websites including darenorthward.colby.edu, truenorth.colby.edu, and colby.edu/alumni
- Use analytics to make data-driven decisions about content, platform, segments, and cadence
- As requested, represent the Communications and Engagement department in meetings with internal and external fundraising clients, including staff, alumni, and students, as well as in meetings with members of the media
- Perform additional duties as assigned; duties, responsibilities, and activities may change at any time with or without notice
- Bachelor’s degree or the equivalent in education and experience; advanced coursework in marketing, communications, journalism, or related field a plus
- Minimum of 3–5 years of experience in marketing, communications, journalism, or a related field required
- Supervisory experience preferred
- Experience writing for multiple platforms including print, email, web, and social media; experience with email and print appeals and campaigns required
- Highly developed computer skills including experience with Microsoft Word, Excel, and PowerPoint, plus Google Suite
- Experience with fundraising software such as GiveCampus and Raiser's Edge is a plus
- Digital marketing project management and tactical execution experience required, including the use of web content management systems, email marketing tools, and social media tools
- Excellent organizational and proven project management skills required; attention to detail and ability to handle multiple and varied tasks independently in a fast-paced, team oriented environment required
- Excellent grammar, interpersonal, verbal, and written communication skills, and meticulous attention to detail
- Strong aptitude for collaborating and creating with others
- Must be able to work additional hours during busy periods, including evenings and weekends
- Ability to make an impact through work as a member of a team and diverse community
- Appreciation of Colby’s mission and the ability to effectively communicate it
Office of Human Resources
Colby College
5500 Mayflower Hill
Waterville, ME 04901-8855
You need to sign in or create an account to save a job.
Get job alerts
Create a job alert and receive personalized job recommendations straight to your inbox.
Create alert