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Digital Director

National Skills Coalition
District of Columbia, United States
$100,000.00 - $130,000.00
Closing date
Nov 26, 2021

View more

Position Type
Fundraising, Direct Marketing, Programs, Community Outreach, Program Administration and Management
Advocacy, Community Foundations, Other Fields, Public Broadcasting, Technology
Employment Type
Full Time
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National Skills Coalition is a broad-based coalition working toward a vision of an America that grows its economy by investing in its people, so that every worker and every industry has the skills to compete and prosper. We engage in organizing, advocacy and communications to advance state and federal policies that support these goals – polices that are based on the on-the-ground expertise of our members and allies.



The Digital Director develops and leads strategies to use digital tools to engage and mobilize people to support NSC’s network building, advocacy, and fundraising goals. The Digital Director plans, coordinates, and manages execution of NSC’s digital efforts including email outreach, list building, website development, and social and digital advocacy in coordination with communications and digital staff. The Digital Director expands the reach of NSC’s digital communications, finds new audiences, brings more constituents to our digital platforms, builds awareness of our key issues, and oversees metrics and growth. The Digital Director supervises a Digital Campaign Manager and a Social Media Manager.





  •  Work with NSC staff and partners to conceptualize and develop vibrant, cohesive digital strategies and tactics that build support for NSC’s policies, issues, and campaigns.
  • Serve as the communications liaison to assigned projects and actively contribute to strategic campaign plans to ensure digital and other communications goals are integrated into strategy.
  • Advise NSC staff and partners on effective digital strategy and tactics that build support for passing state and federal policies and build NSC’s list and network.
  • Track and understand NSC’s digital universe and lead efforts to improve digital reach. Ensure NSC staff are aware of digital efforts and how they can participate.
  • Work to innovate with a goal of bringing NSC to the cutting edge of digital engagement in advocacy efforts across state and federal policy.
  • Assist in creating donor communications and reports.


  • Lead the achievement of NSC’s digital & list-building goals across the organization in partnership with network, communications, and other staff.
  • Manage the creation of strong content for digital communications designed to engage members in campaign activities, promote national and regional events, and grow lists.
  • Ensure consistent use of NSC brand and messaging in digital communications.
  • Develop, manage the execution, and assess creative tactics for list building, engaging audiences through email and social media.
  •  Actively contribute to the maintenance, improvement, and functionality of NSC’s database and CRM in partnership with network and development staff.
  • Contribute to the development of digital storytelling collateral including videos.
  • Provide communications support for major conferences and events. 


  • Recruit, orient, supervise, and develop staff with a focus on racial diversity, equity and inclusion. Ensure consistent application of organizational personnel policies.
  • Create an enriching, inclusive, and productive work environment that supports co-creation, maximizes staff talents and efforts, and celebrates team impacts.
  • Ensure staff are effectively and consistently using organizational systems and protocols that support transparency, inclusion, and efficiency.
  • Assist in management of consultants as needed.
  • Effectively manage cross-staff communications projects as assigned. 

    To perform the job successfully, an individual should demonstrate the following competencies:



  • People Management: Assigns, develops, and motivates employees to complete assignments in an effective manner.
  • Communication Skills: Ability to effectively engage and communicate with target audiences.
  • Strategic Thinking/Management: Creates and communicates a long-term vision, balances short- and long-term goals, keeps own and team's work aligned with overall goals, creates, and adjusts strategic plans.
  • Organizational Awareness: Uses knowledge of the organization and the organization’s business environment to turn data into insight.
  • Project Management: Brings together every component of a project, including resources or planning, that are needed to complete in a timely manner.


  • Interpersonal skills: Exhibits respect and understanding of others to maintain professional relationship.
  • Problem Solving: Solves problems while ensuring rules and directives are followed.
  •  Initiative: Takes independent action, seeks out new responsibilities, acts on opportunities, generates new ideas, practices self-development.
  • Attention to Detail: Committed to accuracy and excellence, looks for improvements continuously, monitors quality levels, finds/owns/acts on quality problems.

     QUALIFICATIONS: The ideal candidate will have managed digital communications for an organization and have experience creating and running digital advocacy and engagement campaigns with a policy/legislative focus as well as membership/audience engagement campaigns; as well as experience managing and growing social media platforms followers and engagement. This person will be data/metrics driven and able to create digital campaign plans that include goals and KPIs. Management of a small staff previously is a plus.


    Education & Experience:

  • Previous work experience as a Digital Director or similar role.
  • Working experience with online marketing tools and web-based technologies.
  • Conversant with how digital channels work and Google Analytics.
  • Hands-on experience with SEO/SEM and CRM software.
  • Strong interpersonal, analytical and team management skills.
  • Competency in Microsoft applications including Outlook, Word, and Excel
  • Exemplary skills in stakeholder and project management

    COMPENSATION: Salary range for this position is $100,000-$130,000; salary depends on relevant experience and new staff rarely start at the top of the range. Excellent benefits package, including employer-paid health and dental, retirement plan, life and disability insurance and generous vacation policy.


    National Skills Coalition is an Equal Opportunity Employer. Women and people of color are strongly encouraged to apply.

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