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Director, Communications, Marketing and Public Relations

Ohlone College
California, United States
Salary Not specified
Closing date
Nov 26, 2021

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Position Type
Administrative, Public Relations and Communications
Other Fields
Employment Type
Full Time
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Director, Communications, Marketing and Public Relations

Ohlone College

Ideal Candidate Statement: Ideal Candidate

The ideal candidate is an equity-minded practitioner who has extensive experience in communications, marketing, and public relations within an institution of higher education; possesses a desire to foster equity, be innovative, and thrive in a team environment. The candidate will have a can-do attitude with strong communications, public relations, and educational program marketing experiences. The candidate shall also possess excellent interpersonal skills, budget management, and a clear understanding of their role to advance the College.

Ohlone prides itself as a Learning College with the motto of “A World of Cultures United in Learning” and we are looking for staff who embrace diversity in serving students of varied backgrounds and learning styles, highly ethical, trustworthy, credible, loyal and is respectful of diverse views and opinions.
The college has a firm commitment to environmental sustainability and looks to all employees to support this important goal.
Covid-19 Vaccine Mandate

Job Description Summary: * Job duties are required to be performed on campus.

Under the direction of the Executive Director of Foundation, Marketing and Community Relations, the Director of Communications, Marketing, and Public Relations plans, develops, and implements communications, marketing, and public relations activities for the College including but not limited to; the development and implementation of an annual communications plan, institutional marketing, and public relations campaigns; serves as the College's Public Information Officer (PIO); develops and implements internal and external communications, marketing, and public relations strategies; writes and issues press releases; distributes narratives and stories relating to College activities and achievements; direct and conduct community engagement activities and events; develops measures to quantify communications, marketing, and public relations effectiveness; supervises and evaluates the performance of assigned personnel; serves as the department's budget manager.

Essential Duties: DUTY STATEMENTS:
1. Serves as the Public Information Officer (PIO) to represent the College to the community at large by developing and sustaining positive relationships with the media, elected officials, key stakeholders, local, state, and federal government, education, and corporate partners;
2. Maintain a thorough understanding of current laws and pending legislation in matters pertaining to communications, marketing, public relations and other issues that affect the College;
3. Respond to and manage the communication of all public records requests;
4. Plans, develops, and implements an annual communications plan, marketing plan, and public relations campaigns for the College;
5. Coordinates all media relations to safeguard accurate and timely coverage of College news and events using a variety of sources to include social media, newspaper, radio, and television;
6. Serves as the designated liaison to the media, which may include sharing newsworthy stories to gain coverage for the College in order to increase public awareness and affinity for the College;
7. Oversees the College’s internal and external marketing and communications including writing content for the College website, social media, marketing campaigns, and all other digital and print communications;
8. Provides support to the President/Superintendent and other members of the College as assigned on current and potential public relations, community relations, and communication issues;
9. Prepares and reviews speeches for the Superintendent/President, members of the Board of Trustees, and the Ohlone College Foundation to present before the College or local, state, and national public and private sector organizations;
10. Represents the College as the lead media spokesperson, acting on behalf of the Superintendent/President when appropriate;
11. Writes and edits press releases, articles, announcements, presentations, profiles and stories highlighting College activities and achievements to local/national media outlets, publications and professional associations;
12. Reviews external communication publications for conformity to design and communication guidelines; elicits support from faculty, staff, and administrators for related information and public relations opportunities;
13. Research and track data relating to marketing efforts, website responses, media contacts, social media responses and other potential metrics and develop measures to quantify communications, marketing, and public relations effectiveness to quantify growth patterns and identify effective practices and areas for improvement;
14. Works collaboratively with the Ohlone College Foundation to develop a communication and engagement plan to engage donors, alumni, local businesses, former employees and other key stakeholders within the community;
15. Establishes, nurtures, and maintains positive internal and external relationships with staff, former employees, alumni, community members, businesses, elected officials, and community-based organizations;
16. Create videos, commercials and other marketing materials for digital ad campaigns, flyer, emails to internal and external stakeholders and radio to promote the College;
17. Strategically plan, manage, and direct Ohlone College marketing and public relations activities to increase student (traditional and non-traditional) enrollments.
18. Works with the Executive Director to develop and prepare the annual preliminary budget for the department and analyzes and reviews budgetary and financial data related to the area;
19. Coordinates and implements a variety of community engagement and public relations-related events including groundbreakings, open houses, campus tours, and press conferences. Works closely with the Ohlone College Foundation to publicize capital campaigns, bond and funding measures, and other major fundraising initiatives;
20. Promotes and oversees college employees’ participation in community and College events;
21. Anticipates and corrects problems to protect the College brand in written material, content and other venues promoting the College;
22. Communicates information to the public and College staff, faculty, students, personnel and administrators regarding pertinent construction activities and emergency situations affecting the campus;
23. Communicates with Campus Safety or appropriate administrator to identify locations, times and duration of activities including coordinating the placement and development of appropriate signage and messaging affecting paths of travel and major changes;
24. Supervises and evaluates the performance of assigned staff; interviews and selects employees and recommends transfers, reassignment, termination and disciplinary actions;
25. Plans, organizes, and implements long and short-term programs and activities to develop assigned programs and services;
26. Directs the preparation and maintenance of a variety of narrative and statistical reports, records, and files related to personnel and assigned activities;
27. Maintains a thorough understanding of current laws and pending legislation in matters pertaining to communications, marketing, public relations and other issues that affect the College;
28. Attends and conducts a variety of meetings as assigned, including the Board of Trustees, Citizens Bond Oversight Committee (CBOC), Emergency Response Team, Facilities Committee and other assigned meetings;
29. Demonstrate cultural sensitivity while engaging with a diverse academic, socioeconomic, cultural and ethnic backgrounds of faculty, staff and students with physical and learning disabilities;
30. Effectively engage and support historically minoritized groups by addressing issues of equity and improving culturally responsive service-oriented practices.
31. Perform other related duties as assigned.

Knowledge, Skills, and Abilities: KNOWLEDGE OF:
1. Current principles and practices of communications, marketing, and public relations;
2. Planning, organization, and direction of a public relations department;
3. Media relations and organizational communication strategies with a deep understanding of print, television, radio, and social media outlets;
4. Strong oral and written communication skills;
5. Principles and practices of administration, supervision, and training;
6. Knowledge of the California Public Records Act.
1. Establish, build, and maintain cooperative and effective working relationships;
2. Manage multiple projects with competing priorities;
3. Interpret, apply and explain rules, regulations, policies, and procedures;
4. Operate a computer, assigned office equipment, and computer software;
5. Prepare comprehensive narrative and statistical reports;
6. Innovation and accuracy in communicative efforts.
1. Plan, organize, develop plans and reports;
2. Communicate effectively both orally and in writing
3. Analyze situations accurately and adopt an effective course of action;
4. Implement supervisory techniques and practices;
5. Meet schedules and timelines;
6. Work independently with little direction.

Education and Experience: MINIMUM QUALIFICATIONS:
Any combination equivalent to a bachelor’s degree in communications, marketing, public relations or related field and five years increasingly responsible public relations, communications, sales, branding, or marketing and community development experience.
Must have evidence of responsiveness to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds of community college students, and employees as these factors relate to the need for equity-minded practices.

Preferred Qualifications: OTHER REQUIREMENTS:
• Valid California Class C Driver’s License

Salary Range:
Range #228 on Management Salary Schedule

Posting Number:

Close Date:

Foreign Transcripts:
Transcripts issued outside the United States require a course-by-course analysis with an equivalency statement from a certified transcript evaluation service verifying the degree equivalency to that of an accredited institution within the USA. This report must be attached with the application and submitted by the filing deadline.

Benefits Statement:
Ohlone offers a competitive benefits package. Employee pays for health benefits from salary. Below is a list of some of our offerings:

1. Medical, dental, vision, life insurance, EAP and LTD
2. Membership in Public Employees’ Retirement System Candidates hired on or after January 1, 2013 are subject to restrictions imposed by PEPRA)
3. Contribution to O.A.S.D.I. (Social Security)
4. Paid vacation
5. Paid sick leave
6. Paid holidays and district-paid floating personal days
7. Longevity pay step increase based on your years of service
8. IRS Section 125 Flexible Medical Spending Plan
9. 457(b) Deferred Compensation Plan (employee contributes)
10. 403(b) Tax Shelter Annuity Plan (employee contributes)

*Benefits will be prorated for positions less than 100%

Immigration Reform & Control Act of 1986:
Applicants selected for positions will be required to provide identification and employment eligibility as outlined in the federal “Immigration Reform & Control Act of 1986.”

District Statement:
A multi-campus single community college district, Ohlone College is located in the southern portion of the San Francisco Bay in California; serving 12,000 students per year. The District has a main campus in the City of Fremont and a newly constructed campus in the City of Newark. Ohlone College is an ethnically diverse institution that promotes innovation and continuous improvement in departments and divisions. The College is named for the native population living in the area when Mission San Jose was founded. The Fremont campus is located just south of the historical Mission. The Newark Campus is located near Interstate 880 and emphasizes programs in health, environment, and technology.

EEO Statement Summary:
The District is strongly committed to the principles of equal opportunity and to hiring qualified staff who reflect the diversity of our community. The District encourages a diverse pool of applicants and does not discriminate on the basis of sex, race, religious creed, color, national origin, ancestry, age (40 or over), medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, disability, military and veteran status, pregnancy/childbirth/breastfeeding or related medical condition or any other protected basis in any of its policies, practices, or procedures. The college encourages applications from all qualified applicants.

If you have a disability and are in need of special services, equipment, or facilities in order to apply or interview for this opening, please call the Human Resources office at: (510) 659-6088.

Conditions of Employment: Offers of employment are contingent upon Governing Board approval. Employment with Ohlone Community College is not complete or official until applicants meet all pre-employment requirements. All new employees are required to submit official transcripts, proof of freedom from tuberculosis, and submit proof of COVID-19 vaccination. In addition you will be required to provide identification and employment eligibility as outlined in the federal “Immigration Reform & Control Act of 1986.” Pre-employment tests and/or medical examinations may be required. Ohlone Community College does not sponsor H1B visas. Employees must sign the Oath or Affirmation of Allegiance and submit fingerprints for CA Department of Justice clearance. Employees must be California residents on their date of hire and for the duration of their employment with Ohlone Community College District.

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