Reporting to the Assistant Vice President for Alumni Engagement
& Annual Giving Programs, the Associate Director of Advancement
Communications develops and executes a comprehensive communications
and digital engagement program for the Development & Alumni
Engagement (DAE) team at The New School in partnership with the
office of Marketing & Communications. The position owns the
process of planning, producing, and distributing content that
informs, celebrates, engages, and connects donors, alumni, and
parents of The New School to the university in a variety of media
to advance the strategic goals of the DAE department. By
collaborating throughout the department and across the institution,
the Associate Director will provide the opportunity for deep
constituent engagement and increased philanthropic support from
alumni, parents, and donors through email marketing communications,
occasional print pieces, targeted advertising, and strategic
partnerships. The New School is strongly
committed to diversity and inclusion in the workplace
and particularly seeks applications from
members of underrepresented groups, as well
as candidates who share this
- Provides leadership for audience segmentation, content
strategy, target messaging, and activation and engagement programs
to advance Development & Alumni Engagement strategic goals,
complementing The New School overall communications
- Ensures that communications to alumni and other external
constituencies reflect the mission, values and strategic objectives
of the institution.
- Works collaboratively with university colleagues to develop and
execute client-focused marketing campaigns for signature events
(both foreign and domestic), news, and programs that resonate
deeply with advancement’s internal and external communities
including, but not limited to alumni, parents, donors,
corporations, foundations, NY neighbors, and international
- Oversees the provision of internal and external design,
writing, editing, graphics, and production, in a range of media
from traditional to state-of-the-art digital.
- Works with senior leadership to identify appropriate metrics to
measure and track success of communications programs, making
changes and redirecting strategies as needed.
- Manages and optimizes social channels (Facebook, Twitter,
LinkedIn, Instagram, The New School Network/Graduway) to build a
thriving social community using best practices to create and
optimize paid and unpaid content.
- Cultivates a portfolio of social media influencers to engage in
university initiatives, regional and international events, and more
through strategic partnerships.
- Serves as the primary liaison for advancement communications
and news coverage, by managing a list of notable and influential
alumni, parents, and donors, determining criteria and categories,
and disseminating information and news to key stakeholders, leading
to increased engagement and interest in university programs.
- Maintains The New School Giving and Alumni sections of the
newschool.edu website, updating content, and overseeing design and
navigation projects with university partners.
- Maintains knowledge of and coaches staff across the university
on best practices in advancement and alumni engagement, volunteer
service and management, programming, metrics, and
- Assists with special projects and performs other related duties
The New School is committed to creating and maintaining an
environment that promises diversity and tolerance in all areas of
employment, education and access to its educational, artistic or
cultural programs and activities. The New School does not
discriminate on the basis of age, race, color, creed, sex or gender
(including actual or perceived gender identity or expression or
transgender status), sexual orientation, sexual and other
reproductive health decisions, pregnancy, religion, religious
practices, mental or physical disability, national or ethnic
origin, citizenship status, veteran status, marital or partnership
status, or any other legally protected status.
- Bachelor’s degree required, advanced degree in Communications
or related credential preferred.
- 3-5 years of experience in alumni relations, development,
public relations, or marketing within a complex organization.
- Eager to work with ethnically, culturally, and socially diverse
constituencies with a strong affinity with The New School’s mission
- Demonstrated success in taking initiative while working
flexibly in a team environment.
- Proven success implementing digital marketing campaigns.
- Excellent analytical skills and knowledge of data analysis with
demonstrated ability to collect, explain and deploy metrics
- Exceptional organizational, verbal, and written communication
skills with the ability to effectively engage and collaborate with
a variety of constituencies including, but not limited to alumni,
donors, administrators, students, and faculty.
- Extensive experience with email service providers, HTML, Adobe
Photoshop, InDesign, and email marketing best practices.
- Strong technology skills, including proficiency in Microsoft
Office and Google Suite.
- Ability to set priorities, deal efficiently with multiple
tasks, and meet frequent deadlines.
- Some evenings and weekend hours required.