Position Title: Director of Communications
Position Information/Duration: Full-Time,
Travel: Local Only
Salary Range: $70,000 - $80,000
Location: Washington, D.C. (Telework with
monthly in-person IMI team meetings.)
Reports To: Deputy Executive
About the Institute for Medicaid
Join an organization that is passionate about improving the
lives of Medicaid enrollees, their families, and communities
through the development, implementation, and diffusion of
innovative solutions. The Institute for Medicaid Innovation
(IMI) is a national 501(c)3 nonprofit, nonpartisan research and
policy organization that provides independent information and
analysis to inform Medicaid policy and improve the health of the
nation. The work of IMI is informed, guided, and supported by
an exceptional group of national experts representing academic and
non-academic research institutions, advocacy and community
organizations, clinician groups, Medicaid managed care
organizations, state, and federal policymakers, and, most
importantly, individuals, families, and communities. IMI recently
launched its new five-year
strategic priorities which provide both guardrails and a launch
pad for IMI’s work.
IMI acknowledges that it is not feasible for us to live up to
our mission without acknowledging the need for creating an
equitable and inclusive work environment. For more information
about IMI, please visit our website.
About the Role
IMI seeks its first-ever director of communications. Reporting
to and working closely with the deputy executive director (DED),
the director of communications will be the lead strategist and
project manager of IMI’s internal and external communication
strategy and brand positioning plan. The ideal candidate will have
strong leadership capabilities that are informed by previous
experience working in at least one mission-driven, national
nonprofit organization, preferably in environments of varying
sizes, to understand the potential scope of work for their role at
The director of communications is both a strategic and tactical
position and is responsible for developing, executing, and
analyzing IMI’s business-critical, business-as-usual, and the
annual communications plan. This role is tasked with shaping and
managing the external and internal image of IMI. The ideal
candidate has a clear grasp of all core components of
communications and marketing, with particularly strong experience
in writing, branding, messaging, website development and
management, social media, media relations, producing electronic and
print collateral, storytelling, and project management. The ideal
candidate will bring a passion for IMI’s mission paired with a high
level of expertise and strategic thinking to lead the organization
towards greater visibility and impact.
The director of communications can expect his/her/their work to
Leadership and Communications
- Contribute positively to organizational culture and reflect
- Work with the IMI senior leadership team to develop and execute
its annual communications calendar, content plan, and design and
approval process that covers all social media, online and offline
- Actively engage with IMI’s staff, board of directors, national
advisory board, committees, and community to truly understand IMI’s
mission and vision and to gather stories for marketing and
- Develop strong and consistent branding and messaging for
- Collaborate with team members to develop creative and
mission-centric messaging that articulates IMI’s case for support
and unique voice and position within the Medicaid community.
Organize and Execute External Organizational
- Manage creation, development, distribution, and maintenance of
all electronic and print collateral including, but not limited to,
newsletters, annual reports, IMI’s website, and social media
- Deftly draft communications targeted to the diverse audiences
(e.g., policymakers, advocacy organizations, researchers,
clinicians, Medicaid health plans, etc.) in IMI’s community.
- Lead strategies and tactics for utilizing social media (i.e.,
Facebook, Instagram, Twitter, YouTube, etc.) for both marketing and
- Utilize Google Analytics, paid advertising, web marketing (SEO
and SEM) and digital strategy to expand virtual reach.
- Manage development of compelling digital content (e.g., video,
graphics, etc.) and create branded visuals.
- Serve as lead staff for executive director (ED)’s speaking
engagements including maintaining and updating an engagement
calendar, coordinating honorariums, fees, and schedules, and
creating template materials including slides, script, and talking
- Design and track engagement metrics to determine the success of
IMI’s marketing efforts and impact of work.
- Represent IMI to outside vendors as it relates to marketing and
To be maximally successful in this role, you need to be:
- a dynamic and poised professional who will represent IMI’s work
with enthusiasm and authenticity;
- a strong writer with experience creating compelling
- a natural "people person" with a genuine desire to tell the
stories of the individuals that comprise IMI’s community;
- a translator of research findings into actionable information
to a variety of audiences including policymakers and community
- a practiced public speaker who can think on their feet;
- a stickler for details and quality;
- a creative thinker who can conceptualize, test, and revise
out-of-the-box ideas and solutions;
- a strong self-motivator; and
- committed to understanding the needs of IMI’s priority
populations within the context of health care.
- Knowledge of or experience with Medicaid is a plus.
You need to meet the following requirements.
- A bachelor’s degree and at least six (6) years of
communications and marketing experience.
- Demonstrable experience and success as a communications
generalist, with hands-on practice at branding, messaging, website,
social media, media relations, producing print and electronic
collateral (including newsletters, brochures, annual report,
e-newsletters, direct mail, etc.), and storytelling.
- Excellent verbal and written communication skills.
- Extensive experience working with online platforms.
- A documented history of successfully driving projects to
- A demonstrated ability to understand and articulate complex
- A “teamwork” mindset and ability to work cooperatively and
effectively with others to set goals, resolve problems, and make
decisions that enhance organizational effectiveness.
- Enthusiasm to propose fresh ideas without prompting from
leadership, openness to feedback on those ideas, and a persistence
to bring those ideas to life.
- A clear passion for health equity and innovation.
The Perks of Working at IMI
- Work-life balance design (i.e., flexible work schedule and
- Breast/chest-feeding and child friendly workplace.
- Ability to live/work in extended D.C. area (i.e., Delaware,
Maryland, Pennsylvania, and Virginia).
- Equitable (i.e., everyone receives regardless of
title/position) 15 days paid vacation time.
- Equitable (i.e., everyone receives regardless of
title/position) 5 paid sick days.
- Generous 19 paid holidays that reflect the equitable, diverse,
and inclusive culture (i.e., Juneteenth, Yom Kippur, Eid,
- Expansive health insurance options (i.e., multiple insurance
- Generous 401(k) company contributions.
- Paid training and educational opportunities.
- Company-sponsored team outings and volunteer
To apply, e-mail a cover letter, resume, and writing samples
representative of your original communications work to email@example.com
with IMI Director of Communications in the subject
November 30, 2021
The Institute for Medicaid Innovation is a 501(c)3 entity
dedicated to generating and disseminating evidence that
demonstrates the impact of Medicaid managed care on access to
quality care for vulnerable populations in the U.S. The Institute
moves beyond the current healthcare delivery system focused on the
measurement of quality outcomes by understanding how core community
services address social issues and inequalities that builds a
culture of health to improve care and outcomes. We provide
innovative solutions that address important clinical, research, and
policy issues in Medicaid through multi-stakeholder engagement,
research, data analysis, education, quality improvement
initiatives, and dissemination/implementation activities. The
Institute has taken on the ambitious agenda to identify what works
well in Medicaid and to also identify areas that need improvement.
Through the work of the Institute, it is our goal to inform and
enhance the Medicaid program.
IMI is an equal opportunity employer. As an
anti-racist and gender inclusive organization, all qualified
applicants will receive consideration for employment without regard
to age, race, ethnicity, sex, gender, religion, political
affiliation, marital status, or disability.