Digital Marketing and Engagement Specialist - Social Media

University of Colorado Boulder
Colorado, United States
$45,000.00 - $50,000.00
Closing date
Dec 18, 2021

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Position Type
Administrative, Sales and Marketing
Salary Band
$30,000 - $49,999
Employment Type
Full Time
The University of Colorado Boulder Advancement Marketing and Communications team encourages applications for a Digital Marketing and Engagement Specialist for Social Media! We are looking for someone who is passionate about strategic data-led integrated digital marketing and communications and working in a creative environment where communications plans are built to support CU Boulder’s mission.   The Digital Marketing and Engagement Specialist contributes to the planning, execution and analysis of effective digital communications. While focused on social media channels for the CU Boulder Alumni Association, this work also happens across a variety of platforms including email, event registration and website.   This role is highly collaborative, not only with other members of the Digital Marketing and Engagement (DME) team, but also with the Strategy and Alignment, Creative Communications and Storytelling teams within the larger Advancement Marketing and Communications team structure.
The University of Colorado Boulder is committed to building a culturally diverse community of faculty, staff, and students dedicated to contributing to an inclusive campus environment. We are an Equal Opportunity employer, including veterans and individuals with disabilities. Who We Are The Office of Advancement ignites the power of philanthropy among our constituents to fuel the mission of the University of Colorado Boulder. Donors contribute more than $150 million annually to our world-class students, faculty, and programs.  What Your Key Responsibilities Will Be Social Media Engagement:
  • Plan and implement social media content across Facebook, Twitter, Instagram, LinkedIn and other platforms
  • Manage social media communities – monitoring, listening and responding appropriately
  • Partner with other campus social media managers to share strategies and collaborate on campus-wide projects
  • Analyze social media analytics to understand what works and where improvements can be made, then act on those findings
  • Stay on top of trends and other social media tools, and adapt quickly to stay relevant
Email Marketing:
  • Build and implement email marketing campaigns using tools like Litmus, Marketing Cloud and Salesforce when needed
Website Content:
  • Complete website updates through CU Boulder’s Web Express platform when needed
Marketing Planning:
  • Take part in planning meetings to understand and develop messaging, identify target audiences and develop integrated marketing campaigns
What You Should Know This position may be eligible for a hybrid work modality consisting of a combination of in-person and remote work.   All University of Colorado Boulder employees are required to comply with the campus COVID-19 vaccine requirement. New employees must provide proof of vaccination or receive a medical or religious exemption within 30 days of employment. What We Can Offer The salary range is $45,000- $55,000 annually.    Relocation assistance is available. Benefits The University of Colorado offers excellent benefits, including medical, dental, retirement, paid time off, tuition benefit and ECO Pass. The University of Colorado Boulder is one of the largest employers in Boulder County and offers an inspiring higher education environment. Learn more about the University of Colorado Boulder. What We Require
  • Bachelor’s degree in Marketing, Communications or related field, or equivalent work experience.
  • 1 year of experience coordinating content and managing social media channels.
  • Experience using Facebook, Instagram, Twitter, Snapchat, LinkedIn and TikTok.
  • Experience with Sprout, Later, Hootsuite or similar tools for social media content management/scheduling. 
What You Will Need
  • Ability to analyze data and synthesize findings.
  • Excellent communication skills and ability to work collaboratively.
  • Demonstrated ability to optimally balance multiple projects in a fast paced work environment.
  • Meticulous with details.
  • Knowledge of social media and community management best practices, plus how to complete paid social media campaigns.
  • Strong writing and editing skills.
  • Positive demeanor with excellent customer service skills.
What We Would Like You To Have
  • CU Boulder graduate and/or experience working on CU Boulder campus or in higher education. 
  • Familiarity and understanding of email marketing platforms such as Marketing Cloud, Litmus, Constant Contact or other similar tools. 
  • Understanding of Drupal or other content management platforms. 
  • Knowledge of HTML coding. 
  • Familiarity with AP Style. 
Please apply by December 5, 2021 for consideration.   To apply, please visit our jobs site at:    Note: Application materials will not be accepted via email. For consideration, applications must be submitted through CU Boulder Jobs.

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