Senior Associate, Direct Response

World Food Program USA
District of Columbia, United States
Salary Commensurate with experience
Closing date
Dec 22, 2021

View more

Position Type
Fundraising, Direct Marketing, Donor Relations
Employment Type
Full Time

World Food Program USA, a nonprofit organization based in Washington, DC, proudly supports the mission of the United Nations World Food Programme by mobilizing American policymakers, businesses and individuals to advance the global movement to end hunger. Our leadership and support help to bolster an enduring American legacy of feeding families in need around the world.


World Food Program USA’s values, Collaborative, Accountable, Respectful, Inclusive, and Optimistic, provide the framework for how we behave and work together to reach our goals to feed and save the lives of the most vulnerable people around the world.




The Senior Associate will oversee aspects of the planning and execution of a robust program of integrated multi-channel fundraising for mid-level and core donors, including direct mail donor acquisition, solicitation, upgrade/renewal, cultivation, and stewardship. The position is accountable for meeting or exceeding specific financial goals and works in close collaboration with Marketing and Communications, Policy, and a full-service external direct response agency to achieve those goals.



  • Work in partnership with the Director and an external, full-service direct response agency to develop and implement strategies for direct mail donor acquisition, solicitation, and stewardship.
  • Work in close collaboration to achieve shared goals for: new donor acquisition; mid-level donor solicitation and stewardship; monthly donor recruitment and upgrading; and donor retention.
  • Manage the direct mail production calendar and ensure that all production steps and deliverables are achieved and delivered on schedule. Maintain a system for archiving creative samples.
  • Schedule and facilitate creative briefings between WFP staff and our agency creative team.
  • Serve as the primary day-to-day contact between WFP USA and our direct response agency for issues relating to the timely and accurate production of our direct mail. Includes running weekly production and monthly strategy meetings with our agency partners and internal stakeholders.
  • In partnership with our direct response agency and internal staff, develop audience segmentation, list selection requirements, and testing objectives and strategies.
  • Track and analyze the response to our direct response efforts and apply the learning to future efforts. Produce occasional reports.
  • Monitor costs; process invoices; and proactively identify and resolve potential cost overruns.
  • Manage upload processes to ensure data integrity
  • Facilitate the sharing of information about upcoming mailings with relevant departments within the organization.
  • Work with vendors to pull all lists and manage related vendor relationships.
  • Other duties as assigned.



  • Passion for our shared vision of creating a world with zero hunger preferred
  • Commitment to a donor-centric framework that honors the donor journey from first to ultimate gift, and the many ways donors engage with and support WFP USA
  • 1-3 years of experience in development communications. Experience executing direct mail initiatives, ideally within a fundraising or membership department, preferred.
  • Bachelor’s degree or equivalent work experience


Knowledge and Experience

  • Familiarity with the practices and techniques of direct response marketing and fundraising.
  • Familiarity with Salesforce or other CRM
  • Prior experience managing budgets and relationships with external consultants.
  • Exceptional written and verbal communication skills.
  • Strong editorial skills and a proof-reader’s eye for detail.
  • Demonstrated ability to manage workflow processes & schedules.
  • Ability to coordinate input from multiple stakeholders.
  • Excellent interpersonal skills.
  • Ability to meet deadlines.
  • Demonstrated ability to take initiative and work independently.
  • Experience with Microsoft Office with significant knowledge of Excel and Access.
  • Occasional travel to conferences and meetings.


Personal Characteristics and Work Style

  • Collaborative and team-oriented individual who can engage and motivate others in a wide variety of functions across an organization.
  • Strong affinity for WFP USA’s mission and program priorities.




Please send a resume and cover letter to the link provided. No phone calls or agencies, please.


World Food Program USA is a nonprofit organization. This is a full-time position that offers a competitive salary and outstanding benefits. WFP USA is an equal opportunity employer.

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