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Director Digital Growth & Giving

Comic Relief US
New York, United States
Salary Commensurate with experience
Closing date
Jan 5, 2022

View more

Position Type
Executive, Fundraising, Fundraising Administration, Programs, Program Administration and Management
Advocacy, Community Foundations, Social Services, Youth
Employment Type
Full Time
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Position Description

Comic Relief US is seeking a Director of Digital Growth and Giving to build and lead a small and mighty team committed to growing a larger and engaged digital audience and driving donations across digital platforms.


This senior leader will help set the strategy and implement the plans for growth and member engagement as part of the Comic Relief digital team. A nimble and evolving group, the digital team is a cross-functional unit responsible for the online engagement and growth of Comic Relief supporters including donors, partners, grantees, and stakeholders. The team works closely across the Comic Relief organization, partnering with the Marketing, Fundraising, and Grants teams to strategize, drive audience and membership, fundraise, and develop and run campaigns and activations.


This position reports directly to the head of digital.


About The Role


Comic Relief seeks an energetic leader able to generate ideas, test into success, and play the scales -- conceptualizing strategy and managing through to execution. This is both a very strategic and very hands-on role.


The Director Digital Growth and Giving is responsible for delivering on ambitious fundraising and annual revenue goals. Under their purview is Comic Relief’s paid digital advertising, online donations, CRM and email programs. This includes optimizing user experience and best practice implementation to maximize online donations and membership growth. They will hire and manage a team of two and be responsible for recruiting and mentoring mission-driven, committed talent. The Director Digital Growth and Giving is one of three Digital thought-partners and will work with the Head of Digital to produce new ideas and also cultivate idea generation from within their team. Along with these significant responsibilities, there are multiple opportunities for professional development — this is a role where an ambitious and talented individual could grow quickly into a visionary, senior leader in a large impactful national organization.


About You


  • You have proven success building or growing an active audience and driving donor conversion
  • You are an expert in best practices for SEO, SEM, paid media, social media, and conversion optimization.
  • You know what others in the field are doing, both in the public and private sector and are ready to appropriate and innovate to drive growth
  • You are excited by big, audacious goals, data-driven, and get a charge from setting and then exceeding internal benchmarks
  • You are comfortable with nimble, responsive work that reacts to the world as well as changing it, and you’re confident when wading into new areas and learning as you go
  • You are an experienced manager who understands how to nurture great people and help them grow into leaders, how to build their confidence, and create a results-driven culture of supportive risk-taking and experimentation
  • You demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity, and expression, sexual orientation, religion, disability, and socio-economic circumstance
  • You work collaboratively and respectfully toward resolving obstacles and/or conflicts
  • You are committed to public service.
  • You are inspired by the essential work of Comic Relief and its grantee partners and believe in our vision of a just world free from poverty.


What you'll bring to the team:


  • Minimum 10 years experience in growth marketing for a large, national charity, philanthropic organization, or fundraising platform; or a for-profit company with a focus on growing audience and driving digital transactions
  • Strong customer orientation with the ability to understand the needs and motivations of customer segments is a must
  • Must demonstrate a strong record of customer growth
  • Strong track record of managing marketing, technology, or digital projects to completion
  • Strong quantitative and analytical skills, with the ability to leverage data and insights to drive performance, audience targeting and segmentation, and optimization
  • Demonstrated experience and leadership in building comprehensive marketing funnel strategies and execution to advance an organization's mission and goals/objectives
  • Deep expertise in CRM platforms and email best practices
  • Strong cross-functional team management skills and leadership/people management skills required
  • Savvy, strategic thinker who has experience utilizing traditional and non-traditional methods to build donor/customer acquisition
  • Budget management and forecasting ability required
  • Strong leadership and management skills along with the ability to hire and mentor talent
  • Hands-on, enthusiastic, adaptable, positive changemaker



Comic Relief US values diversity and is committed to the recruitment and retention of individuals of underrepresented backgrounds including with regard to race, religion, gender and sexual orientation.




Please forward CV to with "Director Digital Growth & Giving" in the subject line.

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