The mission of West Point Association of Graduates (WPAOG) is to
“Serve West Point and the Long Gray Line.” WPAOG is both the
alumni association and foundation for the United States Military
Academy (USMA) at West Point. Our vision is to ensure the Long Gray
Line remains the most highly connected alumni body in the world.
USMA is renowned as the world's preeminent leadership development
institution. The student body, or Corps of Cadets, numbers
4,400, and each year approximately 1,000 cadets graduate and are
commissioned as second lieutenants in the U.S. Army.
The WPAOG is seeking a Director of User Experience (UX). The
WPAOG Communications & Marketing (C&M) team serves the
needs of WPAOG in all communications & marketing functions so
that AOG can best serve West Point graduates through effective,
measurable and rewarding programs and services. This position will
serve our mission by developing data-driven content, campaigns and
engagement to convert constituents.
This position reports directly to WPAOG’s Vice President of
Communications & Marketing. The Director will oversee content
development by managing communications with a focus on targeted
content and communications assets, opportunities for
cross-marketing programs and services, as well as ways to integrate
all media including the website and electronic communications
(managed by director of online services).
The incumbent serves as a central contact to coordinate,
schedule, monitor and integrate all departmental and organizational
communications, both online and print. The Director will help
translate brand strategy into diverse, multi-channel campaigns to
support the mission of WPAOG and drive improved, positive awareness
of the Association. Content/messaging development and management
skills are essential to this role. The Director will define KPI’s
that measure quality and effectiveness of communications across all
distribution channels. Our social media presence and overall
content deliverables will be a key factor of importance for
A Bachelor's degree is required, and Master’s degree preferred.
7-10 years of experience in UX design. This individual must have an
entrepreneurial mindset with the ability to shift easily from
strategic to tactical thinking. Proven ability to operate in
a fast-paced environment is a must.
In addition, the incumbent must possess exceptional
communication skills, verbal and written, and must be comfortable
engaging with and presenting at the C-suite
level. Fluent knowledge of social media,
online and digital best practices is essential. Print
communications experience is preferred.
We offer excellent benefits and a great working
environment. Salary is commensurate with skills and
experience. Please submit cover letter, resume, writing,
UX/UI and campaign samples, and three letters of
West Point Association of Graduates
is an Equal Opportunity Employer.
View our website at: www.westpointaog.org.