Executive Director of Annual Giving Programs
- Employer
- The University of Rochester
- Location
- New York, United States
- Salary
- Salary Not specified
- Closing date
- Feb 12, 2022
View more
- Position Type
- Executive, Fundraising, Annual Fund
- Fields
- Education
- Employment Type
- Full Time
Position Overview:
The annual giving office is divided into two sub areas: (1) George Eastman Circle (leadership
Annual Giving society and volunteer program) (2) Direct Response & Donor Participation
Reporting directly to the Associate Vice President for Annual Giving and School Programs, the
incoming Executive Director will be analytical, goal-oriented and focused on the highest
standards of quality. The Executive Director will provide strong leadership to a successful
business unit and work closely with school/unit officers in setting solicitation goals and
strategies. S/he will focus heavily on increasing participation in giving through strategic,
creative and multi-channel approach for each constituent based on analysis and benchmarking
for best practices. The Executive Director is responsible for achieving overall donor participation
and dollar goals for the Annual Giving program and all 21 unit assignments. S/he will also serve
as the second in command for annual giving functions, in the absence of the Associate Vice
President.
Reporting to the Executive Director is a team of 12 staff (org. chart available) who oversee and
execute the academic, medical, reunion giving, young alumni, digital, stewardship and participation plans in the Direct Response program.
Principal Responsibilities:
-
Establish revenue goals, determine
schedules and establish budget. Responsible for a 2%-3% increase
for dollars and donors in FY22. This fiscal year’s goals are $25
million in annual giving cash, 22% undergraduate giving and 40,000
donors. (40%)
-
Make and manage decisions about
strategies, solicitation methods, segmentation and timing. Devise
new programs and marketing to enhance the annual fund program of
the institution, including participation levels and expendable
dollars.
Meet quarterly and yearly fundraising
goals set by the Associate Vice President and Senior Vice
President
Responsible for contributing toward
advancement’s overarching goals while adhering to the
organization’s values and supporting the mission.
-
Work with colleagues and partners to
manage and market a comprehensive Annual
Giving Program. Manage the year-round student call center, which is responsible for receiving pledges from ~8,000 donors a year and making thousands of solicitation and engagement calls
for giving, event attendance and stewardship. Manage the direct mail, email solicitation, crowdfunding online and digital giving campaigns. The program is responsible for raising 90% of the University’s annual fund donors each year. Focus on upgrading donor giving through various strategies and approaches. (40%)
-
Work with direct reports and partners
in Advancement Services to create a suite of reports to track and
analyze donor behavior year over year and over time. Manage newly
acquired Fundraising Performance Management system to analyze data
like average gift size, response rates, first time donors,
retention rates and more to determine adjustments to current year
plans and future plans.
Hire, train, promote professional
growth, evaluate and manage a team of talented staff. Delegate and
guide projects and responsibilities.
-
Through appropriate staff, lead the
department to the highest levels of “customer service” and quality
control for all external and internal constituents of the Annual
Fund program. Manage stewardship for annual giving donors (40,000+
donors per year) through targeted and customized approaches based
on allocations, size of gift and other data points. (10%)
Identify potential Leadership Annual
Giving donors and potential Major and Principal Gift prospects for
the University. This function will include the creation and
maintenance of key reports to reflect the annual activity of all
donors, singling out donors with high potential and consistent
annual fund behavior. (5%)
Other duties as assigned (5%)
Primary Accountabilities:
-
Manage or influence all mass annual
fund appeals.
Guide and contribute toward the
process and approach for volunteer management of class and
affinity-based philanthropy volunteers.
Manage and build targeted
constituency and solicitation programs in Annual Giving, for the
entire University, medical center and other community appeals
include Memorial Art Gallery.
Ability to work with high-level
university administrators, faculty, and volunteers
Collaboration with Associate Vice
President on oversight of the operating budget.
Qualifications:
-
Minimum of eleven years of
Advancement experience with at least five years in development work
at an institution of higher education or an equivalent combination
of education and experience. Direct Annual Fund experience
preferred.
Proficiency with direct mail, digital
solicitation, telemarketing, and online fundraising. Knowledge of
segmentation, development writing, solicitation design, website
content, and database management
Experience with analyzing data to
make informed business decisions toward achieving goals.
Strong knowledge and demonstrated
ability to build annual giving constituent-based programs
Experience working with leadership
and with outside vendors
The highest regard for quality
control and a focus on outstanding “customer service”
Skills and Abilities:
-
Demonstrated ability to manage
multiple projects in a fast-paced environment
Ability to lead teams and work
independently.
Collaborative and customer-service
oriented.
Strong analytical skills and
technical proficiency
Strict attention to detail and
goal-oriented.
Proficiency with state-of-the-art
Development IT System
The University of Rochester Office of Advancement’s commitment to diversity has always been top-of-mind, and we firmly believe that a diverse, equitable, and inclusive atmosphere benefits all members of our community. We actively seek out and include individuals from diverse backgrounds and origins who carry their own valued and important perspectives.
To apply for this position, please send an email with a cover letter and resume to searches@agnresources.com.
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