Assistant Director of Digital Content
The Division of University Advancement seeks a qualified individual
for the position of Assistant Director of Digital Content within
Advancement Communications. Reporting to the Senior Associate
Director of Digital Content, this position will assist in managing
the digital presence for constituent engagement functions of the
division, working in close coordination with the Senior Director of
Communications and the rest of the Advancement Communications Team.
This digital presence includes the division’s social media
(primarily, @CatholicUalumni), website sites (primarily,
engage.catholic.edu), email campaigns, video productions, and other
emerging mediums, with the dual goals of increasing engagement
among the division’s constituents (alumni, parents, donors, etc.)
and also increasing revenue and event attendance through the direct
and indirect use of these mediums. Other duties as assigned. This
is a full-time position. Unless otherwise noted, work is conducted
on-site at an open office environment at the University.
Daily social media posts
- Create content for
University Advancement's social media channels. Role includes
creating original content, coordinating with the University's
Division of Communications on larger campaigns, and collaborating
with partners throughout the University on special initiatives. The
key objective is building and maintaining a highly engaged
community of supporters on social media that will be receptive to
University Advancement's multichannel fundraising and event
- Administer content for
University Advancement's websites. Most content is updated,
scheduled, or maintained using a WYSIWYG editor with some
refinements or revisions of HTML and in-line CSS code. The goal is
to ensure that the content is current, accurate, and focused on the
- Prepare, edit, and send
email communications using a drag-and-drop editor. Most emails are
recurring and focused on events, requiring changes to event
details, such as name, date, time, and location. The goal is to
succinctly provide the information constituents need and that
University Advancement requires so that everyone is prepared.
Email lists - Prepare and upload email lists. Pull lists from a
database using basic queries. Refine lists in Microsoft Excel,
usually by removing extraneous fields, removing duplicate email
addresses, removing email addresses that appear in other lists, or
merging multiple lists. The goal is to ensure messages are sent
only to the desired audiences.
- Before events, prepare slideshows
for speaker presentations using Microsoft PowerPoint or Google
Slides, ensuring that images are well-selected and properly timed.
After events, receive images taken by event photographers and
upload them to the proper directories so that they may accessed
- Schedule talent, vendors, and
facilities for creative projects, such as video productions or
photoshoots. The goal is to make sure these projects and
coordinated and everyone knows what is expected. Also, oversee the
contracting process to ensure vendors are paid appropriately.
- Edit, resize, and crop images; create
basic graphics; and optimize images sizes for use across the
Division's digital presence.
- Transcribe videos and create
captions/subtitles for the videos to allow for content to be
enjoyed without audio.
Editing - With a commanding understanding of the University's style
guide and brand standards, edit and proofread content prepared by
others on the Advancement Communications team. The goal is to
ensure digital and print communications are aligned in messaging
and style and that information is accessible, accurate, and
appropriate for the target audience via the intended communications
Analytics and reports
- Monitor the performance of
digital content and prepare reports that demonstrate the health of
University Advancement's digital presence.
Bachelor’s degree required with three (3) to five (5) years of
experience working in a communications or marketing role within a
higher education institution. Relevant education can supplement
years of experience.
Direct experience creating social media campaigns. Experience with
Drupal or other content management systems along with basic HTML
and CSS coding abilities. Proficient with Microsoft Excel,
Microsoft PowerPoint, Adobe Photoshop and graphic design.
Photography, videography, and digital analytics proficiencies
preferred, but not required.
To apply, visit https://staff-cua.icims.com/jobs/11044/assistant-director-of-digital-content/job