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Direct Response Annual Fund Manager

Employer
San Francisco General Hospital Foundation
Location
California, United States
Salary
$80,000.00 - $95,000.00
Closing date
Feb 22, 2022

View more

Position Type
Fundraising, Annual Fund, Direct Marketing, Other Fundraising
Fields
Health, Social Services
Employment Type
Full Time
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Reporting to the Director of Major and Individual Gifts, the Direct Response Annual Fund Manager will be responsible for the strategy, planning, production, coordination, execution, and analysis associated with the digital (online and mobile) and direct mail annual fund fundraising programs at the San Francisco General Hospital Foundation. They will develop multi-year strategies to grow the donor base and revenue to achieve maximum results.

The ideal candidate will bring a successful track record as a proven fundraiser, strong communicator, and collaborative team member who must be proactive in managing their donor programs (see below) and building a robust donor pipeline. This work will require the use of direct mail; web, social media, and email solicitation; and limited, targeted personal outreach.

The Direct Response Annual Fund Manager is a key fundraising position responsible for:

  1. Securing and increasing unrestricted revenue from the Supporter Circle, approximately 1,000 entry-level donor households.
  2. Securing and increasing additional unrestricted revenue through regular direct response annual fund activities.

In pursuit of revenue targets, the Direct Response Annual Fund Manager will determine and implement best practices; develop and calendar a detailed work plan schedule; coordinate and partner with key stakeholders; execute an array of fundraising activities; and analyze the effectiveness of campaigns and appeals.

In concert with internal fundraising colleagues, this role will ensure a strong pipeline of individual prospects through donor acquisition and cultivation. The Direct Response Annual Fund Manager will also work closely with Marketing and Communications colleagues to introduce and strengthen prospect/donor communication strategies and conversion.

 

FUNDRAISING AND STRATEGY: 75%

  • Provide vision, leadership, and strategy for sustainable growth across the digital, direct mail, and entry-level donor spectrum, including implementing effective messaging and appeal strategies
  • Take ownership of the strategy, growth, and stewardship of the Supporter Circle donor group, currently comprised of ~1,000 households giving <$1,000 annually
  • Strategize and refine direct response and renewal/upgrade strategies to increase annual revenue
  • Cultivate, solicit, and steward donors with particular emphasis on upgrading current donors, renewing support from lapsed donors, and acquiring new donors
  • On a strategic basis, collaborate with vendors and consultants in the planning, development, and execution of integrated direct marketing campaigns
  • Integrate messaging across direct response platforms (mail, online, social), coordinating closely with the Individual Gifts team as well as Marketing and Communications.
  • Identify and optimize marketing automation to build donor engagement, automation, and drip messaging touchpoints
  • Contribute to short and long-term departmental planning and evaluation of program efforts
  • Provide some donor-facing support through personal phone calls and email communication
  • Craft compelling cases for support across various media and exhibit superior persuasive writing skills, partnering with Associate Director of Donor Relations, Director of Major and Individual Gifts, or others as needed
  • Serve as a strategic partner and help to optimize donor-facing marketing Analyze campaign performance and create visualizations to present data and proposed optimizations
  • Provide regular updates to leadership on strategy, campaign and other activity ROI, and future plans

COLLABORATION: 15%

  • Work with Development and Marketing and Communications colleagues to achieve a holistic donor communication schedule (current activities include eNews, quarterly impact reports, an annual report, seasonal cards, and intermittent blog posts)
  • Project-manage annual fund campaigns through collaboration with Marketing and Communications, Database and Donor Information Manager, Corporate Partnership Manager, others as needed to ensure campaigns are primed for success and implemented by deadline
  • Identify and qualify prospects and work with Marketing and Communications colleagues as needed to acquire new donors
  • Work closely with the Marketing and Communications team to ensure that fundraising goals are incorporated into our web, email, and social media activities and engagement strategies
  • Together with Donor Information Manager, analyze campaign performance to inform and improve subsequent efforts
  • On a limited and strategic basis, work with vendors to produce and deploy creative and successful solicitation campaigns

OTHER: 10%

  • Demonstrate an entrepreneurial mindset and creative approach; exhibit comfort with building from the ground up; undertaking an overhaul, and trying new things. Ability to motivate others to do the same
  • Manage online fundraising platform and provide guidance to Marketing and Communications colleagues to continually improve online user experience
  • Manage less common donor gifts (and attendant vendors) like corporate matching gifts, car donations, etc.
  • Assist Development staff with hosting current and prospective donors on tours and with other events as needed
  • Ensure all activities happen within allotted budgets and be mindful of cost/benefit analyses when developing strategy
  • Work closely with colleagues including the Donor Information Manager and Development Associate to ensure high-quality donor services including acknowledgments and gift reporting
  • Partner with Donor Information Manager to develop and maintain entry and tracking processes that facilitate high-quality reporting
  • Other duties as assigned

Some combination of the experience listed below is representative of the knowledge, skill, and/or ability required. You are encouraged to apply even if you do not think you meet all of the qualifications. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor’s degree preferred
  • 4+ years’ experience in the field of individual gift fundraising
  • A deep and broad knowledge of industry best practices and new approaches to digital fundraising and direct mail programs, systems integration, and individual donor pipelines
  • Experience developing and implementing cohesive and effective direct response strategies that have resulted in measurable growth
  • Familiarity with lead, funnel, nurture strategy, drip marketing, digital, and offline campaigns a plus
  • Knowledge of lead generation marketing methods a plus
  • Creative and donor-centric thinking coupled with technical understanding
  • Critical ability to manage own workload and discrete projects, prioritize effectively, communicate clearly and proactively, and meet deadlines
  • Computer proficiency and demonstrated ability to learn new systems
    • Microsoft Office Suite, including Word, Excel, PowerPoint, and SharePoint
    • Experience with email marketing automation, particularly MailChimp, strongly preferred
    • Experience with online fundraising software and integration software, particularly OneCause and Omatic, strongly preferred
    • Experience with wealth screening, particularly DonorSearch, a plus
    • Experience with donor databases, in particular Raiser’s Edge, a plus
  • A self-driven, ambitious, and autonomous problem solver with a highly collaborative approach and reliable ability to motivate others
  • A desire and ability to leverage existing assets and take them to the next level
  • Good judgment, discretion, diplomacy, and a respect for confidentiality
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