Vice President for Communications and Marketing
- Employer
- Bennington College
- Location
- Vermont, United States
- Salary
- Competitive Salary
- Closing date
- May 21, 2022
View more
- Position Type
- Executive, Administrative, Public Relations and Communications, Sales and Marketing
- Fields
- Academic Centers, Education
- Employment Type
- Full Time
The Aspen Leadership Group is proud to partner with Bennington
College in the search for a Vice President for Communications and
Marketing.
Reporting to the President, the Vice President for Communications
and Marketing will serve in a highly visible leadership role with
the opportunity to shape a comprehensive, integrated program that
includes communications, marketing, and brand strategy for one of
the nation’s most remarkable colleges. Voraciously curious and a
strategist of the ever-changing digital landscape, the Vice
President will serve Bennington as the storyteller in chief,
reaching target audiences with the stories that matter about
Bennington, and accelerating Bennington’s position as an innovative
leader in higher education.
The Vice President will have experience designing impactful
marketing strategies that communicate authentically, accentuate the
experiential, and leverage social media platforms and emerging
technology in unconventional ways to reach its audiences. The Vice
President will demonstrate a propensity for understanding
Bennington’s unique mission and cultural heart, and promoting its
people, values, and purpose. Through the application of creativity,
strategic design, and data-driven decisions, the Vice President
will help reinvent Bennington's brand, drive growth, and
orchestrate targeted messaging across media in a manner that will
resonate with a young adult population—consistent with Bennington's
commitment to innovation and renewal. They will be a bold visionary
and dynamic leader with the ability to attract, animate, and
inspire a strong team.
Bennington College is a distinguished residential liberal arts
college that has, since its founding in 1932, been a laboratory for
new ideas and an intellectual home to countless artists, activists,
and thinkers who have shaped contemporary culture. The college was
the first to include the visual and performing arts in a liberal
arts education, and it is the only college to require that its
students spend a term—every year—at work in the world. Today,
Bennington is home to a community that is engaged with some of the
most critical issues facing our country and the world. Bennington’s
students work intensively with faculty and staff to forge
individualized and hands-on educational paths around their driving
questions and interests, and also devote themselves to a number of
community outreach efforts, often tied to the endeavors they are
pursuing in their coursework.
Bennington is in the midst of an immensely exciting and
transformative period and experiencing extraordinary growth. In
2020, Laura R. Walker took office as the 11th President of
Bennington College, previously serving as a pioneering media
executive as former President & CEO of New York Public Radio
for 23 years. Under President Laura Walker’s leadership, the
college has launched a community-driven strategic planning process
to articulate a unified and shared vision of Bennington’s future.
Simultaneously, college-bound students are choosing Bennington at
record rates. This past year alone, the college enrolled the
largest class ever with a 23% increase in applications, and has
received even more applicants this year, this time by 64%,
effectively doubling its pool in just two admissions cycles. The
community now approaches nearly 800 students—697 undergraduate and
102 graduate.
A bachelor's degree is required for this position as is at least
ten years of experience with communications, marketing, and brand
building. Enrollment experience is preferred. All applications must
be accompanied by a cover letter and résumé. Cover letters should
be responsive to the mission of Bennington College and the
responsibilities and qualifications stated in the prospectus.
Bennington College is committed to a policy of nondiscrimination as
defined under applicable state and federal laws, including but not
limited to Title IX of the Education Amendments of 1972, which
prohibits discrimination on the basis of sex in education programs
and activities. The College does not discriminate in its programs
and activities on the basis of race, color, age, sex, religion,
disability, national or ethnic origin, sexual orientation, gender
identity, HIV test, or any other legally protected status.
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