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Vice President for Communications and Marketing

Employer
Bennington College
Location
Vermont, United States
Salary
Competitive Salary
Closing date
May 21, 2022

View more

Position Type
Executive, Administrative, Public Relations and Communications, Sales and Marketing
Fields
Academic Centers, Education
Employment Type
Full Time
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The Aspen Leadership Group is proud to partner with Bennington College in the search for a Vice President for Communications and Marketing.

Reporting to the President, the Vice President for Communications and Marketing will serve in a highly visible leadership role with the opportunity to shape a comprehensive, integrated program that includes communications, marketing, and brand strategy for one of the nation’s most remarkable colleges. Voraciously curious and a strategist of the ever-changing digital landscape, the Vice President will serve Bennington as the storyteller in chief, reaching target audiences with the stories that matter about Bennington, and accelerating Bennington’s position as an innovative leader in higher education.

The Vice President will have experience designing impactful marketing strategies that communicate authentically, accentuate the experiential, and leverage social media platforms and emerging technology in unconventional ways to reach its audiences. The Vice President will demonstrate a propensity for understanding Bennington’s unique mission and cultural heart, and promoting its people, values, and purpose. Through the application of creativity, strategic design, and data-driven decisions, the Vice President will help reinvent Bennington's brand, drive growth, and orchestrate targeted messaging across media in a manner that will resonate with a young adult population—consistent with Bennington's commitment to innovation and renewal. They will be a bold visionary and dynamic leader with the ability to attract, animate, and inspire a strong team.

Bennington College is a distinguished residential liberal arts college that has, since its founding in 1932, been a laboratory for new ideas and an intellectual home to countless artists, activists, and thinkers who have shaped contemporary culture. The college was the first to include the visual and performing arts in a liberal arts education, and it is the only college to require that its students spend a term—every year—at work in the world. Today, Bennington is home to a community that is engaged with some of the most critical issues facing our country and the world. Bennington’s students work intensively with faculty and staff to forge individualized and hands-on educational paths around their driving questions and interests, and also devote themselves to a number of community outreach efforts, often tied to the endeavors they are pursuing in their coursework.

Bennington is in the midst of an immensely exciting and transformative period and experiencing extraordinary growth. In 2020, Laura R. Walker took office as the 11th President of Bennington College, previously serving as a pioneering media executive as former President & CEO of New York Public Radio for 23 years. Under President Laura Walker’s leadership, the college has launched a community-driven strategic planning process to articulate a unified and shared vision of Bennington’s future. Simultaneously, college-bound students are choosing Bennington at record rates. This past year alone, the college enrolled the largest class ever with a 23% increase in applications, and has received even more applicants this year, this time by 64%, effectively doubling its pool in just two admissions cycles. The community now approaches nearly 800 students—697 undergraduate and 102 graduate.

A bachelor's degree is required for this position as is at least ten years of experience with communications, marketing, and brand building. Enrollment experience is preferred. All applications must be accompanied by a cover letter and résumé. Cover letters should be responsive to the mission of Bennington College and the responsibilities and qualifications stated in the prospectus.

Bennington College is committed to a policy of nondiscrimination as defined under applicable state and federal laws, including but not limited to Title IX of the Education Amendments of 1972, which prohibits discrimination on the basis of sex in education programs and activities. The College does not discriminate in its programs and activities on the basis of race, color, age, sex, religion, disability, national or ethnic origin, sexual orientation, gender identity, HIV test, or any other legally protected status.

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