Assistant/Associate Director, Digital Fundraising

Employer
Lucile Packard Foundation for Children's Health
Location
California, United States
Salary
Competitive Salary
Closing date
May 21, 2022

View more

Position Type
Fundraising, Annual Fund, Direct Marketing
Fields
Health
Employment Type
Full Time

At the Lucile Packard Foundation for Children's Health, we are a team of dedicated individuals with a shared commitment to helping kids and families live healthier lives.

We do this by:
• Fundraising for Lucile Packard Children's Hospital at Stanford and the maternal and child health programs of Stanford University School of Medicine.
• Raising awareness of children's health issues.
• Promoting a system of care that improves the lives of children with special health care needs and their families.

 

POSITION SUMMARY: ASSITANT/ASSOCIATE DIRECTOR, DIGITAL FUNDRAISING

 

Reporting to the Associate Vice President, Children’s Fund, the Assistant/Associate Director, Digital Fundraising will oversee and implement a cohesive and high-impact digital marketing and communications strategy for seasonal crowdfunding campaigns, social media fundraising, influencer marketing, email solicitations in alignment with direct mail, and fundraising events. This role will manage a Digital Marketing Assistant who can help design online fundraising campaigns, promotional materials, and serve as tech support for donors and third-party fundraisers.

 

Due to Covid-19, employees of LPFCH (Lucile Packard Foundation for Children s Health) are currently working remotely, with the expectation of returning to the office within the next few months (subject to extensions as circumstances warrant). Once the office reopens, employees will transition to a hybrid work model. Please note that LPFCH has a Mandatory COVID-19 Vaccination Policy and that all new employees must submit proof of their Covid-19 vaccination at the time their employment commences. Alternatively, prior to commencing employment, new employees may request approval for accommodation for an exemption to the policy as permitted by law.

 

GENERAL POSITION DUTIES AND RESPONSIBILTIES:

 

Operational Responsibilities:

  • Establish KPIs, metrics, and regular internal and external reporting to demonstrate value of digital fundraising campaigns (revenue, participation, and pipeline) and drive prioritization and innovation.
  • Work closely with the Community Fundraising and Direct Mail teams to lead multi-channel digital strategy for Foundation-hosted peer-to-peer fundraising including Summer Scamper, Giving Tuesday, Year-End, and social media fundraising challenges.
  • Develop email and SMS strategies to build engaging donor journeys, nurture automations, and drip messaging campaigns. Lead implementation of A/B testing of digital fundraising initiatives to optimize campaigns and other digital initiatives.
  • Lead creative for all aspects of digital fundraisers including website, blog, email solicitations, social media, video, and ads.
  • Support marketing and communications for Annual Fund initiatives including, but not limited to, Community Relations, Auxiliaries, and Ambassadors.
  • Design and manage fundraising-related social ads, keyword ads, and retargeting ads.
  • Work closely with community fundraising team to implement a new influencer marketing program.
  • Serve as the primary expert and liaison for the giving platform, Classy, which hosts all donation pages, crowdfunding, peer to peer campaigns, and event registration.
  • Work closely with Advancement Services team to launch new fundraising pages and forms, track donors preferences, and report on donor journeys. 

 

Leadership Responsibilities:  

  • Leads, coaches, mentors, and develops direct report to ensure continuous learning and growth opportunities.
  • Establishes staff goals and objectives in alignment with and support of departmental and Foundation goals.
  • Ensures direct report is trained in their assigned job functions and as back-ups to other positions as appropriate.
  • Provides regular, ongoing, honest, and constructive feedback to staff including timely and objective performance appraisals
  • Promotes a work environment where staff feel engaged, valued, and can do their best work.
  • Embraces diversity in all its forms to ensure departmental and Foundation staff are treated with respect, dignity, and empathy at all times and in all situations.
  • Recognizes staff accomplishments and achievements at the individual and team level and regularly seeks opportunities to express gratitude and appreciation.

 

NOTE: We are a dynamic organization in a rapidly changing industry. Therefore, the responsibilities associated with this position will evolve and grow in accordance with LPFCH's business needs and growth plans. More specifically, the incumbent may be required to perform additional and/or different responsibilities based on the future growth plans for the Foundation.

 

EDUCATION AND EXPERIENCE

 

Required:

  • One or more of these experiences are required for the Associate Director role:
    • A Bachelor’s Degree in a related discipline and/or equivalent experience.
    • 5-7 years' experience in development and/or digital fundraising or a similar field.
  • One or more of these experiences are required for the Assistant Director role:
    • A Bachelor’s Degree in a related discipline and/or equivalent experience.
    • 3-5 years' experience in development and/or digital fundraising or a similar field.
  • Excellent written and oral communication skills with proven ability to present, write, edit, and organize thoughts in a clear, concise, and well-organized manner for print, online, and other media. 
  • A demonstrated understanding of annual giving and the essential components of utilizing digital marketing, communication, and social media to lead campaigns.
  • A good eye for design and the ability to communicate visually.
  • Experience with designing fundraising related social ads.

 

Preferred:

  • Prior management experience.
  • Experience in higher education and/or healthcare.
  • Familiarity with trends and best practices in communications, social media, and digital communications.
  • Highly creative with the ability to think out of the box and bring a fresh perspective to the work.
  • Proficient in Microsoft Outlook products including Word, Excel, Power Point and Outlook.

 

SKILLS

Competencies the Assistant/Associate Director, Digital Fundraising must possess:

  • Exemplary communications skills:
  • Exceptional communication skills, interpersonal skills, and writing skills.
  • Experience with promotional writing, marketing, and creating marketing concepts.
  • Ability to change voice and writing style to fit different audiences, purposes, and media.
  • Demonstrated editing, proofreading, and copyediting skills.
  • Program manager who operates strategically, autonomously and within a team:
    • Experience in project management as well as an understanding of the use of digital marketing strategies to generate and sustain annual support.
    • Demonstrated problem solving skills and initiative in follow up.
    • Ability to work effectively with a wide variety of people and to work independently and as part of a team.
    • Ability to bring imagination, ingenuity, and creativity to solving complex problems.
  • Strong analytical and organizational skills with the capacity to manage multiple projects simultaneously:
  • Demonstrates active listening and exhibits exceptional organizational skills.
  • Strong ability to multi-task with results-oriented mindset.
  • Ability to utilize sound judgement and operate under deadlines, shifting priorities, and the demands of a fast-paced working environment.
  • Innovation:
    • Creative, tech savvy, and innovative thinker.
    • Quick technical comprehension and motivation focused on outcomes and deliverables.
  • Sound judgment and integrity:
    • Use of good judgment and treat confidential information with discretion.
  • High level of adaptability and flexibility
    • Solution-based, resourceful, collaborative, and level-headed in the face of the unexpected.
    • Ability to be supportive and flexible.
    • A high tolerance for ambiguity in a complex and matrixed work environment.

We know that building a diverse and inclusive workforce is key to our success and enables us to do extraordinary work for kids and their families. When you become part of our team, you’ll be joining a group of passionate and dedicated individuals who truly care about and believe in the work they do.

We provide competitive compensation and a wide range of benefits designed to meet the needs of our employees and their families. We are strong supporters of work life balance.

The Lucile Packard Foundation for Children’s Health is an equal opportunity employer.

 

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