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Digital Membership Marketing Director

Trout Unlimited
Virginia, United States
Salary Commensurate with experience
Closing date
Jun 20, 2022

View more

Position Type
Fundraising, Annual Fund, Membership, Administrative, Sales and Marketing
Employment Type
Full Time
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Trout Unlimited (TU) brings together diverse interests to care for and recover rivers and streams so future generations can experience the joy of wild and native trout and salmon. We are a national organization with 350,000 members and supporters in more than 400 chapters and councils nationwide. These dedicated volunteers are matched by a respected national staff of conservationists, organizers, lawyers, policy experts, and scientists across the country. We overcome obstacles with grassroots credibility, professional skill, nonpartisan advocacy, and scientific expertise. We build relationships with decision makers, land and resource stewards, community members, and other stakeholders to deliver meaningful change on behalf of trout and salmon fisheries, healthy waters and vibrant communities. 


The Digital Membership Marketing Director is responsible for the design, development and management of multi-channel digital marketing campaigns to drive the acquisition and retention of TU members, including member engagement in our annual fundraising appeal programs. 


The Director collaborates with senior leadership to develop long-term marketing goals and strategic plans to recruit supporters and members in the digital space. The Director will implement campaigns, adjust marketing strategies to address changing market and competitive conditions, and assess campaign results. The Director will have budget and revenue forecast responsibility and will oversee the work of outside partners and agencies. 


This position reports to the Vice President of Marketing & Communications. The Director will work closely with colleagues throughout TU’s Marketing and Communications department, along with colleagues in TU’s Development, Volunteer Operations, General Counsel, and Finance & Accounting departments. This position is based in Arlington, Virginia.



  • Lead development of a new digital membership acquisition and reactivation program for TU, using audience insights, past performance analytics, and database management expertise. Identify and lead pursuit of our greatest membership growth opportunities in the online space. 
  • Lead implementation of this program through all digital channels, working in partnership and collaboration with TU’s direct marketing membership and fundraising efforts.   
  • Oversee management of large and often complex digital membership acquisition programs, along with the in-house and external agencies and partners assembled to support those activities. 
  • Develop and maintain annual budgets and monthly forecasts. 
  • Work with senior leadership to set targets for digital member acquisition, reactivation, and fundraising that are tied to overall organizational goals. 
  • Assist in establishing an overarching multi-year digital marketing strategy to serve as a roadmap for TU’s long-term progress and development. 
  • Use analytics to measure effectiveness of TU’s digital membership strategies and tactics. 
  • Collaborate and coordinate efforts within the Marketing and Communications team and across other TU departments including Development, Volunteer Operations, Finance & Operations, and the General Counsel.  
  • Share management of a team of five with the Sr. Director, Member Support
  • A Bachelor’s degree in marketing, communications, advertising, management or a related field (required). 
  • A minimum of 5 years experience in a digital membership or digital marketing fundraising role (required). 
  • Experience managing direct reports and leading internal/external teams (essential). 
  • Experience in marketing to diverse audiences. 
  • Experience in managing multiple stakeholder requests and day-to-day operations.  
  • Experience with database marketing and CRM management. (TU’s CRM is NetForum.) 
  • Experience in producing and optimizing copy and design (with the help of a designer).  
  • Strong organizational skills and an ability to meet high standards of quality and accuracy. 
  • Understanding and experience working with digital service providers. Proven negotiation skills in obtaining favorable rates and agreements. 
  • Experience working in a nonprofit environment a plus.  
  • Strong business analysis skills including an understanding of trends and forecasting. Excellent business judgment and ability to recognize the business implications of data. 
  • Strong project management and strategic planning skills. 
  • Demonstrated creativity in problem solving and program creation. 
  • Clear understanding of and commitment to the principles of diversity, equity, and inclusion. 
  • Excellent oral and written presentation skills; proficiency in the preparation and presentation of proposals, plans, reports, and documents 
  • Interest in and passion for TU’s mission. 
  • Familiarity with conservation and fishing/angling a plus, but not required. 

At TU, we value a diverse representation of staff, and we actively seek candidates for this position who come from communities that have been historically under-represented in conservation and angling. We are committed to building space for all people to participate in our work to care for trout and salmon and clean our shared waters. We are proud to be an equal opportunity employer and we encourage you to learn more about our equity practice and values at 

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