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Manager, Membership and Digital Giving

Employer
92NY
Location
New York, United States
Salary
Salary Commensurate with experience
Closing date
Jul 1, 2022

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Position Type
Fundraising, Annual Fund, Direct Marketing, Donor Relations, Fundraising Administration, Membership, Administrative, Information Systems
Fields
Arts
Employment Type
Full Time
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POSITION SUMMARY

Reporting to the Vice President, Development Operations, Research and Membership, the Manager, Membership and Digital Giving is responsible for leading and growing the Friends of 92NY membership and digital giving programs, creating and implementing strategy for acquisition and retention, and identifying opportunities for increased giving and new giving channels, such as emerging social media and other trends in direct mail and digital giving. This position is responsible for developing the strategies and analyzing the giving for donors below the $2,500 level; and playing an integral role in the donor pipeline at the organization.

 

MAJOR ACCOUNTABILITIES

  • Responsible for leading, guiding and developing strategies for the Friends of 92NY membership, direct mail and digital giving programs.
  • Oversee donor acquisition, renewals and special appeals for the Friends of 92NY membership program, including creating and tracking strategy, producing communications plans and schedules, briefing and editing copy for communications packages, being a lead contact to the marketing and Tessitura teams to determine schedule and execution of mailings, supervising internal and external vendors, developing targeted mailing lists, and evaluating effectiveness of appeals.
  • Consistently evaluate and seek new giving channels in all aspects of non-major gift (below $2,500) giving by planning solicitations and acquisition strategies around 92NY’s diverse audiences and programs throughout the year.
  • Manage and motivate the Associate, Membership and Digital Giving position.
  • Work with the Development Officers and program center directors to solicit prospects from program areas for upgrades and major gifts via affinity mailings and emails.
  • Create strategy and direct implementation of digital and direct mail fundraising, engagement, and stewardship campaigns in support of annual goals across the entire fundraising team.
  • Manage the annual digital campaigns and special projects such as #GivingTuesday.
  • Implement social media strategy in conjunction with fundraising campaigns when appropriate.
  • Serve as the point person for the Development and Marketing CRMs as it relates to data pulls for solicitations and emails.
  • Monitor performance of digital campaigns and identify areas for improvement in timing, functionality and results tracking.
  • Create and monitor the expense and revenue budget for membership and digital giving.
  • Ensure accurate and timely execution of fundraising campaigns.
  • Regularly review Friends of 92NY membership benefits and ensure they are appropriately delivered to members.
  • Track performance metrics to measure ROI of campaigns; prepare and distribute campaign briefs and reports to management.
  • Act as project manager and Development team lead for the Impact Report and regular publications such as the 92NY Now newsletter.
  • Provide support to Donor Relations and Event staff in data pulls out of the Tessitura database for invites and solicitations.
  • Partner with Associate Director, Donor Relations on the fulfillment and regular updating of Friends 92NY membership benefits.
  • Other duties and tasks as they relate to this position’s role within 92NY; including but not limited to engaging and implementing diversity, equity and inclusion learnings into the position’s responsibilities.

EDUCATIONAL REQUIREMENTS

Bachelor’s Degree preferred.

 

EXPERIENCE, SKILLS & QUALIFICATIONS

  • At least five years of fundraising experience, preferably in a cultural and/or NYC institution.
  • Experience overseeing membership programs.
  • Experience in online giving and social media.
  • Entrepreneurial approach to fundraising, projects and assignments.
  • A proven, successful track record of achieving fundraising goals.
  • Exceptional project management experience, with ability to manage busy schedules with multiple deadlines.
  • Ability to adapt in a dynamic work environment, learn quickly, solve problems, and make decisions.
  • Strong leadership and interpersonal skills within staff culture and ability to work positively in a flexible team environment with staff, vendors, donors and various stakeholders.
  • Supervision experience a plus.
  • Strong knowledge in donor databases and digital giving software, especially Tessitura, Donate2 and Salesforce Marketing Cloud.
  • Familiarity with CRM, social media and direct mail strategies highly desirable.
  • Excellent writing and proofreading skills, with the ability to take on different points of view and subject matter.
  • Willingness and desire to attend evening/weekend programming activities to cultivate/steward key donors and prospects.
  • Strong proficiency in Microsoft Word and Excel required.

 

WORK HOURS AND ENVIRONMENT:

40 hours/week.

This position is approved to utilize a hybrid working model which is subject to change in the future.

 

CONDITIONS OF EMPLOYMENT:

Those offered a position must provide proof of a completed COVID-19 vaccination as a condition of employment.

Any candidate unable to be vaccinated due to a sincerely held religious belief or a medical condition will be engaged to determine if a reasonable accommodation can be provided.

 

APPLICATION INSTRUCTIONS:

Interested applicants should forward a resume and a cover letter with salary requirements.

Due to a high volume of applications that we receive, we are only able to contact those contact those applicants whose experience most aligns with the position profile.

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