Second Harvest Food Bank Santa Cruz
Annual Fund Manager
NON - EXEMPT
Reports to: Chief Development
The Annual Fund Manager is responsible for developing and
managing the strategic annual fundraising program in addition to
donor-facing marketing project management. The Annual Fund Manager
serves a key staff role on the Development team, supervises
volunteers when needed, and participates on committees and project
teams for special events.
Meets Annual Fund Targets
- Responsible for overall
project management of annual fund program; including setting goals,
developing contact strategies, objectives, managing direct mail
vendor, and budgets to achieve the strategic goals and annual
funding priorities of the food bank.
- Perform ongoing analysis
to benchmark overall growth and performance of the Annual
- Maintain and manage a
solicitation portfolio of annual giving donors and prospects giving
in the $1 - $999 range for purposes of cultivation, solicitations,
- Create annual
communications plan to acquire and upgrade donors through various
channels including social media and website messaging.
Internal and External Donor Communications
- Oversee a full calendar
of direct mailings:
- Manage Second Harvest’s
annual fund direct mail campaign.
- Work with staff,
vendors, agencies, freelancers, and other external
suppliers/contactors to develop and execute all direct solicitation
- Review all upcoming
campaigns with the Data Entry & Research Coordinator to ensure
that donations will be correctly coded and back-end servicing for
the donor is accurate and recognition activities are
- Support the digital
campaign pages through organizational CRM.
- Be liaison between
Development and Marketing/Communications teams to present a
cohesive branded look for donor communications.
- Create campaign
materials, ensuring all designs are consistent with Food Bank
branding guidelines. Responsible for proper use of the Food Bank’s
branding assets WRT donor outreach.
- Coordinate donor
communications through email (Mailchimp) and social media platforms
with marketing & communications team who manages outward facing
- Prepare reports and
materials according to established deadlines for reporting to the
Board of Trustees, the Annual Plan, Feeding America, and other
reporting as needed.
- Create individual
campaign reports, contact reports and revenue/expense reports
monthly and as requested.
- Log contact reports to
the CRM and other databases as necessary.
- Participate in
Development activities including fundraisers and third-party
- Attend public functions,
Education, Training & Experience
Three - five years of experience in fundraising, sales, or
marketing as well as strong experience managing annual fund or
direct mail programs. Successful candidates for this position will
have a proven track record of setting and achieving fundraising
goals through direct mail, events and personal
Knowledge, Skills & Abilities
- Self-managing: most of
the work is self-initiated and the decisions made are critical to
strategic success and impact achievement of organizational
objectives and financial performance.
- Excellent writing
skills; including spelling, punctuation, and formatting.
- Accomplished user of
Microsoft Office applications (e.g., MS Excel, MS Word, and
Outlook). MS Teams experience a plus.
- Adept at facilitating
conversations, navigating conflict, and building consensus towards
- Communicates effectively
and respectfully with people from different racial, ethnic, and
cultural groups and/or different backgrounds and lifestyles;
demonstrate a knowledge of and sensitivity to their
- Knowledge and ability to
create visually appealing outreach materials like invitations,
etc., a plus.
bilingual is a plus.
- Must have access to a
motor vehicle, as well as valid auto insurance coverage, for
occasional driving on the job.
- Must have valid
California Driver’s License and a satisfactory driving record, as
documented by a current MVR (will be obtained by the Food Bank’s
- Some evening and/or
weekend work will be required based on event and staffing
- It is the responsibility
of all SHFB personnel to participate in our Food Safety/Food
- In instances of a
federal, state or locally declared emergency, Second Harvest is
typically considered an essential service and emergency responder;
all its employees may be called in to perform regular or emergent
Benefits: For the employee: free dental and
vision insurance (shared cost for dependents). Free life, long-term
care, long-term disability, and AD&D insurances. Shared cost
medical insurance: Kaiser and Blue Shield. Eligibility begins on
the first day of month following 30 days of employment (i.e., if
you are hired June 20th, you are eligible starting August 1st).
This benefit package is valued at an average of over ten thousand
dollars a year.
year: 15 vacation days, 12 sick days, and 10
Retirement Plan: Second Harvest matches employee
contributions up to an annual cap.
Job Details: This is a full-time,
regular, non-exempt position with a starting hourly rate of between
$28.00 - $30.50, DOE. Occasional weekend and evening work may be
To Apply: Please submit your
resume and cover letter at https://www.thefoodbank.org/careers