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Annual Giving and Major Gifts Officer

Northland College
Wisconsin, United States
Salary Commensurate with experience
Closing date
Jul 12, 2022

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Position Type
Fundraising, Donor Relations, Fundraising Administration, Major Gifts, Prospect Research, Other Fundraising
Employment Type
Full Time
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Position Summary:


Supports the goals of the advancement team through strategic solicitation to grow the annual unrestricted and budget relieving support of Northland College. Responsible for developing, implementing, and maintaining program strategies to cultivate, solicit, and steward financial support from alumni, friends, and parents of Northland College through a multiplatform approach that includes direct mail, online giving, Phonathon, and major gift cultivation. Works with the Advancement Team and Marketing Department to develop strategies and schedule activities to ensure successful communication campaigns designed to achieve targeted fundraising goals. Conducts face-to-face visits and phone contact with major and planned gift prospects to effectively cultivate and solicit for the annual fund, specific campaigns, and initiatives. The position includes the preparation and presentation of proposals and related materials in conjunction with fundraising efforts. Based in Ashland WI at Northland College, this position requires regional and national travel up to 30% of the time.

Key Responsibilities:

  1. Program Management and Oversight
  2. Develop and implement strategies in consultation with leadership and internal stakeholders for annual fund programs including the development of a calendar of activities.
  3. Prepares background materials and facilitates or writes solicitation letters to targeted constituent groups including alumni, parents, friends, LoonWatch, Timber Wolf Alliance, President’s Club, business owners etc. to target annual unrestricted gifts to Northland College and the various Centers programs.
  4. Create strategies to engage specific constituent groups in annual giving campaigns, including an annual Giving Day. Utilizes research and best practices in this effort.
  5. Develop, implement, and evaluate specific strategies to increase Northland College Annual Fund donor retention, upgrades, reactivation and acquisition.
  6. Monitor progress toward annual and multi-year goals. Provide a rigorous, systematic review and analysis of activities to find ways to do things more effectively and efficiently.
  7. Provide effective reporting and analysis to leadership for use in management decision-making.


  • Major Gift Officer Duties
  • Externally focused allowing for prospecting and direct contact with potential donors in assigned regional territory.
  • Execute fundraising plan for effective cultivation and solicitation of major gift prospects for the benefit of the annual fund, specific campaigns, and initiatives.
  • Manage assigned major gift prospects.
  • Enhance a planned giving program to increase support through life income plans, bequests and other deferred giving vehicles.
  • Identify and contact major donor prospects and conduct personal visits to advance major giving.
  • Prepare effective proposals and related materials for gift solicitation.
  • Integrate alumni activities and events into prospect identification, cultivation, and stewardship efforts.

  • Team Collaboration
  • Works closely with the entire Advancement team to develop team strategies for achieving the College’s and Institute’s fundraising goals.
  • Adheres to departmental policies and procedures
  • Performs other duties as assigned.



    Education and/or experience

    • Bachelor’s degree required
    • Knowledge of fundraising best practices and volunteer management strategies
    • Skill in in personally soliciting gifts
    • Knowledge of annual fundraising programs, such as direct mail, phonathon, and personal solicitation programs
    • Skill in collecting and analyzing complex data
    • Five or more years of fundraising or related experience
    • Successful and verifiable track record in development or related field


      Interpersonal Skills

    • Desire to work with donors on major gifts and planned gifts
    • Excellent time management skills and proven record of meeting deadlines
    • Ability to work independently and function in a team environment.
    • Outstanding interpersonal communication skills.
    • Must possess and maintain a valid driver’s license and meet Northland’s driving standards.
    • Knowledge of modern data management practices and techniques including data-based computerized information systems, and models of analysis that lead to effective decision making on behalf of the program
    • Ability to guide a successful broad-based messaging platform including a mix of print, electronic, and social media in support of an annual giving program
    • Skill in using computer applications including spreadsheet, word processing, and presentation software, donor databases, and crowdfunding websites
    • Ability to communicate effectively in both oral and written form
    • Ability to connect and deal with a variety of personalities and groups of people
    • Ability to maintain meaningful relationships with team mates, volunteers, and donors
    • Ability to lead, supervise and motivate individuals and teams
    • Ability to follow a timeline and work independently
    • Ability to work as part of a team environment
    • Ability to plan and set meaningful objectives and ability to lead projects to completion
    • Ability and willingness to support, respect and commit to embracing diverse backgrounds, values and points of view to build a strong and inclusive community including faculty, staff, students and constituents
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