Director, Fundraising Analytics

Since 1984, Share Our Strength® has led the fight against hunger and poverty by inspiring and organizing individuals and businesses to share their strengths. Today, through the No Kid Hungry and Cooking Matters campaigns, Share Our Strength is ending childhood hunger in America by ensuring all children get the healthy food they need. No child should go hungry in America – we’re on our way to making that a reality and we want you to join us. We’re bold, creative, always open to new ideas, and 100% dedicated to our mission. If that sounds like you, we’d like you to consider becoming part of our team.

In an effort to scale the work of the No Kid Hungry campaign, Share Our Strength’s mission-focused fundraising teams have experienced tremendous growth over the last five years from staff growth to increased revenue targets to the number of tools and processes necessary to get the job done. With this expansion has come an increased need for strong, centralized management of the data and analytics function to ensure all fundraising and engagement teams across our 80-person department can effectively target their outreach, implement tailored, mission-focused strategies, and guide decision making through research, analysis, and measurement and evaluation.

The Director, Fundraising Analytics is a new role that will provide strategic and tactical leadership and support the Managing Director, Constituent Development and Operations with planning and implementing data strategy, governance, and analytics products and processes. As the program expands, this role will hire and oversee a team of 1-2 staff as well as multiple vendor relationships. Ultimately serving the audience managers in reaching their ambitious fundraising goals, the Director, Fundraising Analytics is charged with incorporating a research and analysis foundation into all fundraising strategies.

The role is preferably based in Washington, DC, but could be fully remote for the right candidate.

DUTIES AND RESPONSIBILITIES

• Oversee donor and market research projects, both quantitative and qualitative, to drive insights and deeper understanding of SOS’s current and potential donor base.
• Consult with audience managers and channel teams within CED (Direct Response, Corporate, Major Gifts, Prospect Research and Culinary), internalizing their business models and unique needs and approaches. Make recommendations according to relevant analytics methodologies, including quantitative, qualitative, and other research methodologies in line with short- and long-term goals.
• Lead the implementation of a CED-Department-wide testing program for online and offline channels.
• Leverage SOS’s suite of CRM and marketing tools and make recommendations for additional tools needed to support robust research and analytics, including solutions related to data quality, data latency, and identity resolution
• Partner with the IT Department and Chief Information Officer to develop a coordinated approach to selecting, building, and optimizing data infrastructure (e.g., integrations and data pipelines, data lakes and warehouses, Business Intelligence or other analytical tools)
• Partner with IT to co-develop a fundraising data governance framework that articulates and ensures adoption of organizational standards and industry best practices regarding information security and privacy, data quality and management, reporting standards and definitions, etc.
• Model donor engagement – fundraising, events, email engagement, volunteering, etc. – and work with audience leads and channel strategists to increase insight and improve donor engagement.
• Collaborate with audience strategists to develop audience segmentation strategies. Lead the implementation of audience segmentation strategies for effective donor acquisition, retention, upgrading, and ongoing stewardship.
• Evaluate, acquire, and integrate new datasets to support prospecting and file analysis.
• Ensure tools used for research and analytics are best-in-class and that staff are trained on technology and process.
• Collaborate with audience and channel managers to ensure all staff are well trained on analytics tools and products and are following proper procedures.

QUALIFICATIONS

• At least 8-10 years of relevant experience applying data and advanced analytics tools in a business, political, or non-profit setting, with a focus on fundraising and digital marketing
• Demonstrated management experience; experience in building and leading high-performing teams of analysts
• Excellent understanding of uses and purpose of engagement technology and marketing channels, including CRM, Online Fundraising, Advocacy, and Email Marketing
• Experience with Python or R, or similar analytics and programming languages
• Familiarity with statistical methods, machine learning techniques, testing, and predictive analysis in service of real-world business challenges; familiarity with AWS-based machine learning / artificial intelligence (ML/AI) applications to help identify new and unexpected patterns in donor behavior a plus
• Experience with databases and database query languages (e.g., SQL)
• Experience with AWS-based data lakes used to extract, transform, and load (ETL) data between individual data streams to enable more nuance data segmentations.
• Ability to understand and interpret stakeholder processes and data needs, utilizing strong relationship management and consensus-building skills; ability to build relationships at all levels of an organization and work successfully with them.
• Experience in the development and implementation of standards, procedures, and guidelines to support business processes
• Exceptional presentation and communication skills
• Adaptable and responsive to feedback in the development and creation of new systems and processes.
• Proven ability to excel working independently and as part of a (virtual/hybrid/in-person) team environment.
• Ease and skill in a remote people management scenario, to ensure satisfactory work and coaching of direct reports.
• Good sense of humor, accountable to deadlines, and strong sense of team spirit.
• Demonstrated interest in anti-hunger and anti-poverty issues.

At Share our Strength, we value an individual’s diversity of backgrounds, experiences, ideas and perspectives. A hallmark of our history, culture and values has been the organization’s desire to bring together motivated, intelligent, and talented people to work together to find and implement solutions to eliminate childhood hunger. We each come to Share Our Strength with a unique background, but together we form a team that yields amazing results.

This shared value of encouraging and embracing diversity in our organization fosters a workplace and culture that is highlighted for its innovation, open expression of ideas, and collaboration. With a strong shared commitment to the organization’s mission, and a unique blend of individual strengths, we are all working toward ensuring that each child in America has food where they Live, Learn, and Play.