Assistant Director, Lehigh Fund
- Employer
- Lehigh University
- Location
- Pennsylvania, United States
- Salary
- Salary Not specified
- Closing date
- Aug 9, 2022
View more
- Position Type
- Fundraising, Alumni Affairs
- Fields
- Education
- Employment Type
- Full Time
Lehigh University is an affirmative action/equal opportunity employer and does not discriminate on the basis of age, color, disability, gender, gender identity, genetic information, marital status, national or ethnic origin, race, religion, sexual orientation, or veteran status. Lehigh University provides comprehensive benefits including partner benefits.
Responsible for delivering effective multi-channel digital outreach to Lehigh University alumni that will initiate relationships resulting in increased alumni giving and retention. Development and implementation of a strategic fundraising plan to support the university's priorities of increasing alumni giving, donor retention and growth of a robust donor pipeline, with a particular focus on recent alumni. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.
1. Fundraising: Digitally manage, engage and solicit a pool
of alumni prospects for gifts to Lehigh, with a focus on young
alumni. The incumbent will strategically solicit annual gifts from
prospects using various communication methods, including video,
texting, phone, social media and virtual visits
*Identify, cultivate and solicit young alumni prospects through
digital tools, and initiate strategies to deepen relationships with
the University
*Conduct targeted contact with 1,000+ identified alumni
throughout the year
*Focus on soliciting unrestricted support and increasing
contributions from the prospect pool by more than $50,000 over
previous year
*Research and learn best practices within this relatively new
field of digital fundraising
*Develop Lehigh Fund, Financial Aid and Scholarship content to
share with young alumni
*Meet with Development and Alumni Relations (DAR) colleagues and
University partners as appropriate, to refer potential major gift
leads and collaboratively outline strategic next steps
2. Stewardship: Through this one-to-many strategy, this role
involves delivering a personal touch with every interaction,
providing concierge-style service to existing and prospective
donors while building stronger connections in the pursuit of
identifying prospects for deeper cultivation by individual prospect
managers
*Focus on retention: Tailor and segment monthly communications
to donors to cultivate and steward meaningful relationships with
this dedicated group of constituents
*Apply data analytics to develop and execute strategies to make
initial contact with current and recent donors
*In partnership with DAR, reach out to constituents to
strengthen their relationship with the University; celebrating
milestones such as birthdays, graduation anniversaries, upcoming
local events etc.
*Write and send texts, emails and/or hand-written letters
demonstrating impact and appreciation to donors
*Work with colleagues within DAR to formulate plans around
marketing and/or communications of recognition societies
3. Digital Marketing: Works in collaboration with colleagues
throughout DAR to develop and implement strategies aimed at digital
engagement of alumni with a particular focus on philanthropic
opportunities
*Develop a comprehensive digital impact strategy that coincides
with solicitation and cultivation strategy for identified segments
of the alumni body
*Drive the creation of donor-centric content to demonstrate
impact with the intent of yielding increased donor counts
*Strive to strengthen alumni agency, which creates connections
by showing how the University makes a significant, sustainable
difference in the world
*Curate information from technology such LinkedIn, Facebook,
Instagram, Twitter and others to measure demonstrated interest for
University priorities
*Identify alumni influencers in the digital and social media
realms who can help drive philanthropic revenue
*Work in concert with partners in Alumni Relations on engagement
strategies and across *Individual Giving for solicitation
strategies, with a focus on creating and sharing digital content to
support giving priorities
*Collaborate with other marketing professionals in DAR as well
as partners across campus, to curate relevant stories and/or
initiatives to share with targeted audience segments
*Share updates to biographical data and communications
preferences learned through outreach with foundation and alumni
association colleagues to strengthen quality of data in customer
relationship management database
Grade: 9 40
Position Number: S82610
Special Considerations
The duties of this position may allow the employee to work partially remote as deemed appropriate by the supervisor
Qualifications
Bachelor's Degree in related field or equivalent combination of education and experience
Three to five years related work experience
Excellent communication, interpersonal skills and a high level of customer service required
Ability to build, foster and maintain positive professional relationships
Excellent organizational skills, attention to detail, time management and sound judgment
Proven ability to manage multiple tasks simultaneously and a high degree of initiative for bringing tasks to completion
Solid analytical, decision making and problem-solving skills
Excellent computer skills with experience using word processing, spreadsheet, database and presentation software
Successful completion of standard background checks including but not limited to: social security verification, education verification, national criminal background checks, motor vehicle checks, PATCH, FBI fingerprinting, Child Abuse Clearance and credit history based upon the requirements of the position
All Lehigh faculty and staff are required to be fully vaccinated and receive a booster shot six months after their second vaccine; unless they receive an approved medical or religious exemption from the requirement.
Only complete applications will be considered therefore please complete the application in its entirety. Once the posting is removed from the website applications may no longer be allowed to be completed.
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