Senior Manager, Digital Fundraising
- Employer
- First Book
- Location
- District of Columbia, United States
- Salary
- Salary Commensurate with experience
- Closing date
- Aug 9, 2022
View more
- Position Type
- Fundraising, Corporate and Foundation Relations, Direct Marketing, Donor Relations, Fundraising Administration, Grant Seeking, Major Gifts, Planned Giving, Other Fundraising, Programs, Grant Administration, Other Programs
- Fields
- Community Development, Community Foundations, Education, Other Fields
- Employment Type
- Full Time
First Book has a mandatory Covid-19 vaccination policy (medical
and religious exemptions permitted)
About First Book:
First Book (https://firstbook.org) believes that
education offers children the best possible path out of poverty.
Since 1992, First Book has distributed more than 200 million books
and educational materials to children from low-income families.
Reaching 5 million children from birth to age 18 annually, First
Book has built the country’s largest and fastest growing network of
educators serving kids in need. Today First Book reaches over
525,000 educators nationwide with an additional 750 joining every
week. In addition to our work in the United States, First Book also
distributed books to children in more than 30 countries last
year.
A recognized leader in social enterprise, First Book harnesses the
power of the private sector to advance social change. First Book
has also been highlighted for its innovation and impact by the
Schwab Foundation for Social Entrepreneurship, the World Economic
Forum and in case studies at Columbia Business School, Wharton
Business School, the Yale School of Management, and the London
School of Economics. Finally, Charity Navigator recently awarded
First Book its highest rating, including a perfect score for
Accountability & Transparency.
About the Position:
First Book is seeking an experienced, innovative individual to join
its Development team which raises funds from individuals and
Foundations to support its larger mission of providing books and
resources to children in need across the country.
The creative thinker in this position will be responsible for
creation and implementation of First Book’s sophisticated,
integrated online fundraising strategy. In addition to a creative
approach to online fundraising, this position manages the First
Book digital user experience across platforms including email
messaging, donation forms, team based crowdfunding campaigns,
social media advertising, and beyond. This position is a hybrid of
high-level digital fundraising techniques and skills: (~65%)
strategic planning and implementation, (~15%) content and asset
creation, (10%) data analysis and reporting, and (~10%) management
of search/social media platform ad buy vendor.
We are looking for an innovative go-getter, who wants to own and
grow this program to a multi-million-dollar digital fundraising
revenue stream.
The Senior Manager, Digital Fundraising reports to the Vice
President of Development and collaborates closely with both the
Development and Marketing and Communications teams, as well as
vendors and consultants, to execute strategies that drive
fundraising revenue and engagement.
Duties and Responsibilities:
Strategic Planning and Implementation (65%)
• Works closely with Vice President of
Development and Director of Development to set performance
benchmarks and targets across all digital fundraising
channels.
• Meets shared short-term and long-term revenue
and engagement goals from new and existing sources by developing
“best practices” for digital fundraising across multiple
platforms.
• Establish and maintain a quarterly digital
campaign calendar to plan and implement all aspects of the digital
program, from preparation to launch and reporting.
• Implements user testing techniques to improve
response rates and increase donor retention. Evaluates and reports
on monthly project accomplishments and budgets.
• Adhere to best practices for integrations among
fundraising tools, platforms, and tactics within and among
Salesforce, Pardot, and Classy primarily. Stay abreast of the
latest digital trends and innovations to increase giving and
activation.
• Coordinate within and beyond the department to
ensure alignment of priorities.
• Collaborate with Development team members to
streamline integration of fundraising/communications systems with
the CRM and maintain data integrity.
Content Creation – (15%)
• Design, build, send, and track outbound email
appeals to solicit funds and otherwise engage donors and
prospects.
• Oversee email copy creation with Development
Communications Manager. .
• Manage development of monthly donor newsletter
and other impact communications.
• Develop and implement testing program to
determine optimal strategy on a variety of elements including
content, format, call to action, graphics, segment, etc.
• Manage content of new and evergreen assets
including donation forms, crowdfunding campaigns, welcome series,
and other elements of the digital user experience.
Data Analysis and Reporting
• Analyze data from multiple sources including
Google Analytics, Salesforce and Pardot to determine optimal
digital communications strategy for each donor segment.
• Monitor metrics to highlight trends that could
inform strategies and regularly prepare reports to evaluate and
inform the ongoing improvement of fundraising ROI.
• Provide detailed analysis and reporting as
requested for use in internal and external strategic planning
sessions.
Prospecting, Search and Social Media – (10%)
• Assist with the development of an emerging new
acquisition program focused on email acquisition and fundraising
conversion in multiple platforms.
• Work with vendor to design and implement upper
and lower funnel digital marketing plan including paid search,
display ads, etc.
Desired Skills:
• Knowledge of customer relationship management
systems (CRM), email service providers, internet applications, and
content publishing tools. First Book uses Salesforce, Classy, and
Pardot, in additional to others – experience preferred with these
systems.
• Experience with Google Analytics, UTM creation,
and data-reporting
• Fluency with Microsoft Office Suite of
products
Education/Experience:
• Bachelor’s degree
• 5+ years of experience in direct response
digital communications required
• Experience in development of cross-channel
donor acquisition strategy
• Strong knowledge of current and developing
online fundraising strategies, social media, mobile and new
technologies
• Must understand “best practices” across
multiple platforms and the knowledge base to develop “best
practices” for emerging media types
• Excellent written and oral communication
skills
• Experience managing a budget for advertising,
display, and paid search
• Knowledge of customer relationship management
systems (CRM), email service providers, internet applications, and
content publishing tools
• Familiarity with a variety of resources to keep
up-to-date on the latest news in digital fundraising, marketing,
sales, and design
• Excellent organizational skills and strong
attention to detail
• Ability to meet deadlines and goals while
working under pressure
• Project management experience in digital media
required.
• Comfort moving between different departments
and bridging different goals/strategies within the
organization
• Acute attention to detail is a must
• Ability to work independently and within a
team
• Ability to thrive in a fast-paced,
entrepreneurial environment
All full-time employees are eligible for the following
benefits:
• Hybrid work environment - can work from home
and office
• Dental & medical insurance
• Life and Accidental Death and Dismemberment
coverage
• Vacation leave
• Sick leave
• Eleven Annual Holidays
• 401K and employer matching pension
contribution
• Transportation benefits
TO APPLY:
Candidates are invited to submit a resume, and a cover letter that
details your interest in the position to http://firstbook.force.com/careers.
If you need assistance applying, please reach out to us at ajones@firstbook.org/
202-499-5935.
See what First Book has been up to!:
https://www.facebook.com/FirstBook
https://www.youtube.com/user/firstbook
https://www.instagram.com/firstbookorg/
https://www.linkedin.com/company/first-book/
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