Development Communications Manager - Engineering
University of Massachusetts Amherst
About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a
nationally ranked public research university offering a full range
of undergraduate, graduate and professional degrees. The University
sits on nearly 1,450-acres in the scenic Pioneer Valley of Western
Massachusetts, and offers a rich cultural environment in a bucolic
setting close to major urban centers. In addition, the University
is part of the Five Colleges (including Amherst College, Hampshire
College, Mount Holyoke College, and Smith College), which adds to
the intellectual energy of the region.
The Development Communications Manager in the College of
Engineering (COE) will play a key role in building and implementing
a comprehensive alumni and donor communications and marketing
strategy – with consistent messaging that reflects the College’s
strategic and fundraising priorities, and the goal of boosting
institutional pride and increasing engagement and philanthropic
Reporting to both the Assistant Dean for Development and the
Director of Communications, this newly established position will
work cross-functionally on the creation of high-quality,
donor-centered materials as well as web and social content that
highlights the impact of philanthropy and furthers outreach,
solicitation, and stewardship efforts.
The successful candidate will also oversee the College of
Engineering’s fundraising/promotional collateral as a part of the
university’s upcoming, and most ambitious, capital campaign.
- Write and edit major funding proposals and cases for support
with clear, structured, and compelling language. Oversee the design
and execution of personalized campaign solicitation materials and
- Craft solicitations as a part of UMassGives, MinuteFund, and
other annual pitches and appeals.
- Closely collaborate with development colleagues to craft
personalized correspondence, primarily in the form of comprehensive
donor stewardship/impact reports and gift acknowledgements. Other
donor centered communications may include drafting invitations,
congratulatory greetings, condolence letters, and other special
- Devise talking points for leadership at development events and
- Develop stories to illustrate donor impact and announce gifts
with the dual objective of celebrating gifts and inspiring other
donations. Interview stakeholders and donors; write and edit
- Work collaboratively with a team of writers and designer(s) to
produce fundraising and campaign-related promotional materials
- Participate in the creation of multimedia assets that support
the content mentioned above. Increase engagement through
communication strategies that include broadcast email, social
media, and web.
- Track and identify alumni/donors for potential news and feature
stories. Contribute to, and maintain, a user-friendly library of
content and messaging that conveys the impact of philanthropy and
is available for the use of communications and development
- Perform related duties as assigned or required to meet
department, college, or university goals and objectives.
- Understand and contribute to implementation of departmental and
institutional goals for achieving non-discrimination and creating a
respectful, inclusive environment that is supportive of
Minimum Qualifications (Knowledge, Skills, Abilities,
Education, Experience, Certifications, Licensure)
- Bachelor’s degree.
- One to three (1-3) years of relevant work experience.
- Outstanding written and verbal communication skills; ability to
effectively communicate with diverse constituencies across
multiple communications channels.
- Demonstrated excellent writing and editing skills for both
short- and long-lead turnarounds.
- Demonstrated ability to collaborate with stakeholders and
communicate key messages in alignment with overarching
- Demonstrated ability to manage multiple projects simultaneously
and to set and meet deadlines while maintaining exacting standards
of accuracy and quality.
- Ability to problem solve and deal diplomatically with
challenging issues and situations.
- Advanced computer usage skills, including Microsoft suite of
software, Google documents.
- A commitment to strong customer service.
Preferred Qualifications (Knowledge, Skills,
Abilities, Education, Experience, Certifications,
- Degree concentration in Journalism, English,
Communications, Marketing, Creative Writing, or related
- Experience writing development centric communications
preferably within an institution of higher education.
- Copy editing experience.
Physical Demands/Working Conditions
- Typical office environment.
As the #1 public college of engineering in New England and a top
30 public engineering program nationally, the College of
Engineering at UMass Amherst strives for excellence in education,
research, and innovation as it pursues its goal of joining the top
25. The college’s 150+ faculty members work across five academic
departments and are dedicated to research, with R&D reaching
over $47 million, and effective teaching and mentoring of the
college’s 2,300+ undergraduate and 600+ graduate students. From
world class research opportunities at the lab bench and in the
field, to a breadth of academic and experiential offerings
including hands-on design projects, innovation competitions, and
co-op opportunities, the College of Engineering prepares students
to lead, innovate and succeed.
- Monday – Friday, 37.5 hours/week, with occasional evenings and
- Some travel required.
- This position has the opportunity for a hybrid work schedule,
which is defined by the University as an arrangement where an
employee’s work is regularly performed at a location other than the
campus workspace for a portion of the week. As this position falls
within the Professional Staff Union, it is subject to the terms and
conditions of the Professional Staff Union collective bargaining
Special Instructions to Applicants
Along with your application, please include a resume, cover
letter, and contact information for three (3) professional
references. Position will remain open until filled.
UMass Amherst is committed to a policy of equal opportunity
without regard to race, color, religion, gender, gender identity or
expression, age, sexual orientation, national origin, ancestry,
disability, military status, or genetic information in employment,
admission to and participation in academic programs, activities,
and services, and the selection of vendors who provide services or
products to the University. To fulfill that policy, UMass
Amherst is further committed to a program of affirmative action to
eliminate or mitigate artificial barriers and to increase
opportunities for the recruitment and advancement of qualified
minorities, women, persons with disabilities, and covered
veterans. It is the policy of the UMass Amherst to comply
with the applicable federal and state statutes, rules, and
regulations concerning equal opportunity and affirmative