Digital Communications Specialist

Job ID: 52080
Full/Part Time: Full-Time
Location: Tallahassee, FL
Regular/Temporary: Regular

Department
FSU Foundation 

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.

Responsibilities

The digital communications specialist collaborates with various departments and staff to leverage the digital space to engage key constituent groups. The specialist is responsible for staying current with best practices to inform copy creation and designing captivating e-mails (according to industry best practices), updating websites to provide a more user-friendly experience, developing strategy for electronic media, including social media channels, and critically analyzing response data to better enhance communications with key constituents. When necessary, this position may be asked to assist with the design and production of printed communication pieces.

Website design and keeping content current and organized

Website design (new content); Regular maintenance of website content; Coordinate the implementation of web-based marketing initiatives and evaluate their effectiveness, including addressing usability and navigational issues, search engine optimization and trend data; make recommendations for improvements.

Oversee email marketing

Design and implement all Foundation e-mail communications, including solicitations; Monitor e-mail schedules to ensure appropriate e-mail volume and prevent list fatigue; Work with database administrators to link recipient lists for digital communications, and to keep all constituent queries or lists current in email system database; Train college/unit representatives as they adopt the Foundation email marketing platform.

Digital communications planning, metrics and compliance

Collaborate with departments and staff (including University Communications) to leverage the digital and social media space; Ensure the FSU Foundation website (and affiliate sites) design and user experience are maintained in compliance with laws, ADA compliance and approved visual identity standards and serve as primary content administrator for those sites; Leverage measurement tools to provide progress and performance reports and key insights while continually finding ways to improve on those metrics; Work with various departments within the Foundation and the University to meet their specific needs and requirements while building and maintaining brand recognition and standards through consistency in design; Participate in goal setting and assist with the development, documentation and implementation of appropriate styles, procedures and protocols.

Social media development and execution

Develop content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos, lenses, filters and videos; Create short videos and animations for dissemination across electronic media channels.

Assist with the design and production of printed communication pieces, as needed. Protect confidential information. Other duties as assigned.

Qualifications

Bachelor’s degree and two years of experience; or a high school diploma/equivalent and six years of experience in the same.

Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premier, AfterEffects, Media Encoder, etc.) or comparable software.

Basic working knowledge of CSS/HTML.

Outstanding interpersonal skills to work effectively with a diverse audience of alumni, friends, faculty, staff, students and university community members.

Understanding of current and emerging technologies to best reach target markets.

Experience in the development and implementation of social media strategies and a familiarity with online marketing best practices.

Excellent project management skills with ability to balance competing priorities, complex situations, and tight deadlines.   

*Applicants must upload a resume with their online application. *

Preferred

Experience implementing augmented reality.

Bachelor’s degree in Communications, Marketing, Graphic Design or a related field.

Four years of experience with development and implementation of digital communications.

Proven track record in establishing positive, productive working relationships with customers, vendors, and volunteers.

Familiarity with non-profit fundraising.

Experience in a web support or CMS framework (such as Drupal, BBNC/BBIS, Joomla or other)

Familiarity with the Foundation’s current web and email content management systems and responsive design.

Experience with an email marketing platform (such as BBNC/BBIS, Emma, Constant Contact, Mail Chimp, etc.)

Excellent communication skills.

Intermediate HTML and CSS skills.

Basic animation and video editing skills.

Experience taking print jobs from conceptualization, through design the design stage, to working with a vendor for production.

Willingness to work collaboratively as a member of the Foundation team and participate enthusiastically in the life of the University.

Willingness to constantly update technical skills to stay current in electronic and social media.

Highly organized, analytical and detail oriented.

Customer service oriented.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news! Learn more about our university and campuses.

Pay Plan

This is an A&P (Administrative and Professional) position.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

Soft Money Funded Position

This is a soft money funded position, with renewal based on available funds and the needs of the University.

Criminal Background Check

This position requires successful completion of a criminal history background check. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Tobacco Free Campus

Effective January 1, 2014, tobacco use, including simulated tobacco use, is prohibited on property, interior and exterior, owned or managed by Florida State University. This policy applies to all Florida State University students, employees, consultants, contractors, visitors, and external individuals.