Job ID: 52080
Full/Part Time: Full-Time
Location: Tallahassee, FL
Equal Employment Opportunity
An Equal Opportunity/Access/Affirmative Action/Pro Disabled
& Veteran Employer.
FSU's Equal Opportunity Statement can be
accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.
The digital communications specialist collaborates with various
departments and staff to leverage the digital space to engage key
constituent groups. The specialist is responsible for staying
current with best practices to inform copy creation and designing
captivating e-mails (according to industry best practices),
updating websites to provide a more user-friendly experience,
developing strategy for electronic media, including social media
channels, and critically analyzing response data to better enhance
communications with key constituents. When necessary, this position
may be asked to assist with the design and production of printed
Website design and keeping content current and organized
Website design (new content); Regular maintenance of website
content; Coordinate the implementation of web-based marketing
initiatives and evaluate their effectiveness, including addressing
usability and navigational issues, search engine optimization and
trend data; make recommendations for improvements.
Oversee email marketing
Design and implement all Foundation e-mail communications,
including solicitations; Monitor e-mail schedules to ensure
appropriate e-mail volume and prevent list fatigue; Work with
database administrators to link recipient lists for digital
communications, and to keep all constituent queries or lists
current in email system database; Train college/unit
representatives as they adopt the Foundation email marketing
Digital communications planning, metrics and compliance
Collaborate with departments and staff (including University
Communications) to leverage the digital and social media space;
Ensure the FSU Foundation website (and affiliate sites) design and
user experience are maintained in compliance with laws, ADA
compliance and approved visual identity standards and serve as
primary content administrator for those sites; Leverage measurement
tools to provide progress and performance reports and key insights
while continually finding ways to improve on those metrics; Work
with various departments within the Foundation and the University
to meet their specific needs and requirements while building and
maintaining brand recognition and standards through consistency in
design; Participate in goal setting and assist with the
development, documentation and implementation of appropriate
styles, procedures and protocols.
Social media development and execution
Develop content across owned and earned social channels. This
could include blog posts, tweets, status updates, pins, photos,
lenses, filters and videos; Create short videos and animations for
dissemination across electronic media channels.
Assist with the design and production of printed communication
pieces, as needed. Protect confidential information. Other duties
Bachelor’s degree and two years of experience; or a high school
diploma/equivalent and six years of experience in the same.
Working knowledge of Adobe Creative Suite (Photoshop,
Illustrator, InDesign, Premier, AfterEffects, Media Encoder, etc.)
or comparable software.
Basic working knowledge of CSS/HTML.
Outstanding interpersonal skills to work effectively with a
diverse audience of alumni, friends, faculty, staff, students and
university community members.
Understanding of current and emerging technologies to best reach
Experience in the development and implementation of social media
strategies and a familiarity with online marketing best
Excellent project management skills with ability to balance
competing priorities, complex situations, and tight deadlines.
*Applicants must upload a resume with their online application.
Experience implementing augmented reality.
Bachelor’s degree in Communications, Marketing, Graphic Design
or a related field.
Four years of experience with development and implementation of
Proven track record in establishing positive, productive working
relationships with customers, vendors, and volunteers.
Familiarity with non-profit fundraising.
Experience in a web support or CMS framework (such as Drupal,
BBNC/BBIS, Joomla or other)
Familiarity with the Foundation’s current web and email content
management systems and responsive design.
Experience with an email marketing platform (such as BBNC/BBIS,
Emma, Constant Contact, Mail Chimp, etc.)
Excellent communication skills.
Intermediate HTML and CSS skills.
Basic animation and video editing skills.
Experience taking print jobs from conceptualization, through
design the design stage, to working with a vendor for
Willingness to work collaboratively as a member of the
Foundation team and participate enthusiastically in the life of the
Willingness to constantly update technical skills to stay
current in electronic and social media.
Highly organized, analytical and detail oriented.
Customer service oriented.
One of the nation's elite research universities, Florida State
University preserves, expands, and disseminates knowledge in the
sciences, technology, arts, humanities, and professions, while
embracing a philosophy of learning strongly rooted in the
traditions of the liberal arts and critical thinking. Founded in
1851, Florida State University is the oldest continuous site of
higher education in Florida. FSU is a community steeped in
tradition that fosters research, encourages creativity, and
embraces diversity. At FSU, there’s the excitement of being part of
a vibrant academic and professional community, surrounded by people
whose ideas are shaping tomorrow’s news! Learn
more about our university and campuses.
This is an A&P (Administrative and Professional)
FSU Total Rewards
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Soft Money Funded Position
This is a soft money funded position, with renewal based on
available funds and the needs of the University.
Criminal Background Check
This position requires successful completion of a criminal
history background check. The background check will be conducted as
authorized and in accordance with University Policy
How To Apply
If qualified and interested in a specific job opening as
advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a
current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with
all applicable information. Applications must include all work
history up to ten years, and education details even if attaching a
Tobacco Free Campus
Effective January 1, 2014, tobacco use, including simulated
tobacco use, is prohibited on property, interior and exterior,
owned or managed by Florida State University. This policy applies
to all Florida State University students, employees, consultants,
contractors, visitors, and external individuals.