The Office of Annual Giving generates annual financial support for
the University of Maryland (UMD) as a Development team within
University Relations (UR). This critical work includes
multi-channel direct marketing tactics geared to acquire, retain
and upgrade annual donors. This team drives alumni donor growth for
major gift efforts and UMD’s future fundraising pipeline and is
responsible for US News and World Report alumni donor participation
rate which is a campus priority.
As a member of the Office of Annual Giving, the Annual Giving
Program Manager will report to the Director of Annual Giving. They
serve as an expert consultant and liaison for assigned schools,
colleges, and units – ensuring that UR and campus partners utilize
the most efficient, creative, and effective annual giving
strategies across UMD’s direct response mediums: e-solicitation,
direct mail appeals, a student call center, crowdfunding, texting,
social media advertising and giving day. This person will
analyze results to identify growth opportunities and develop
creative, data-driven strategies to improve donor participation and
increase revenue. The Annual Giving Manager will contribute to
annual planning and budget allocation, collaboratively deploying
resources in smart, innovative ways that maximize annual growth and
expand UMD’s base of support. The Annual Giving Manager
works in an environment dedicated to advancing the mission of
University Relations and of the University of Maryland, building
positive and meaningful relationships with colleagues and
constituents, and expanding annual donor participation and
increasing dollars raised for UMD and campus partners.
Education (include licenses, certifications,
Bachelor’s degree required.
At least 3 years of relevant work
experience in fields such as marketing, development, nonprofit
management, alumni relations, individual giving, digital marketing,
social media and digital media promotions, or similar
Knowledge, Skills, and Abilities:
knowledge of fundraising or marketing principles, concepts, and
•Strong interpersonal, communication, writing, project and time
management skills required.
•Ability to proactively perform strategic data analysis to define
and refine efforts, analyze problems, and implement
•Demonstrated ability to plan, organize, and manage multiple
complex projects with limited direction.
•Ability to work as part of a team and also be a team leader.
•Experience leading projects from the concept stage through
•Very strong writing experience for web and direct mail appeals
•Familiarity with basic HTML preferred.