Senior Director of Marketing and Communications
- Employer
- Lehigh University
- Location
- Pennsylvania, United States
- Salary
- Salary Not specified
- Closing date
- Aug 24, 2022
View more
- Position Type
- Administrative, Sales and Marketing
- Fields
- Other Fields
- Employment Type
- Full Time
Lehigh University is an affirmative action/equal opportunity employer and does not discriminate on the basis of age, color, disability, gender, gender identity, genetic information, marital status, national or ethnic origin, race, religion, sexual orientation, or veteran status. Lehigh University provides comprehensive benefits including partner benefits.
Development and Alumni Relations is seeking an experienced, creative and strategic professional to lead the Marketing and Communications program. This leader will use Lehigh's campaign goals and institutional priorities to shape a set of strategic messages, to be delivered in focused and innovative ways to drive campaign success. The Lehigh community takes seriously our commitment to antiracism and The Principles of our Equitable Community.The Senior Director of Marketing and Communications will create strategy for all Development and Alumni Relations (DAR) communications, including those related to fundraising and engagement initiatives. They will focus immediately on managing a comprehensive, multi-year campaign communications plan. The Senior Director will lead in the production of all department communications and collateral.The Senior Director will report to and partner with the Asst. Vice President for Strategic Marketing and Communications, working with the Associate Vice President and Chief Operating Officer of DAR, the DAR Executive Team, and other DAR fundraising professionals to develop highly personalized materials that will be used to solicit and secure gifts from the university's highest-level prospects and donors. They will have expertise describing complex institutional subject matter, academic priorities, and concise rationales for philanthropy. The Senior Director will maintain a firm understanding of Lehigh's campaign initiatives and goals, while also understanding how DAR and the campaign fit within the broader University communications strategy.This position supervises an eight-person DAR Marketing and Communications team, including director-level employees. They will serve as a senior member of the Operations team and report to the Associate Vice President and Chief Operating Officer for DAR.
1. Build, implement and manage a fully integrated and
strategic DAR Marketing and Communications program
*Define and build best practice, including assessing current
program resources, identifying needs and recommending how to modify
the program to fit the needs of the operation
*Oversee strategic execution in all channels and outlets;
one-pagers, websites, videos, emails, publications, events, virtual
and social media engagement
*Develop themes, messages, and materials (print and digital) for
key areas in the division, such as Principal Gifts, Major Gifts,
Planned Giving, Annual Fund/Lehigh Fund, Alumni Relations, Special
Events and Donor Relations
*Ensure that all communication is tailored to target audiences
and is consistent with overall brand strategy, messaging and
design
*Stay actively engaged with and knowledgeable about other
universities and their successful marketing strategies as they
relate to fundraising and alumni relations
*Stay current on all marketing techniques in higher education
and other industries as to direct activities of the team and
leverage new technologies and strategies
*Serve as a liaison with communications colleagues across Lehigh
to ensure quality messaging and strong working
relationships
*Ensure that DAR Communications coordinates announcements and
publicity with University Communications
*Oversee and consult with team liaisons as they engage outside
photographers, graphic designers, consultants, copywriters and
advertising agencies involved in special events
*Inspire, elevate and implement a data-driven culture for
digital engagement, including meaningful and actionable digital
marketing goals and metrics and integration with standard alumni
relations engagement metrics
2. Execute a comprehensive, fully integrated, multi-year
campaign marketing plan and related campaign public launch
plan
*Develop and manage all campaign-related communication materials
in print and digital
*Lead in the continued support of campaign materials, including
collateral, tool kits, event remarks and materials, marketing
videos and other collateral
*Implement high-level institutional and campaign messaging in
partnership with the Senior Director of Strategic
Messaging
*Work in close partnership with the Senior Director for
Development, the Campaign Director and the Senior Director of
Strategic Messaging
3. Provide strategic leadership and partner closely with
senior leaders in all DAR programs, including Fundraising
(Principal Gifts, Major Gifts and Lehigh Fund), Alumni Relations,
Donor Relations and Events; serve as liaison with University
Communications to create cohesive messaging across the
University
*Recommend marketing and communications strategies that align
with and support program plans and goals developed by leaders
managing all fundraising programs, Alumni Relations, Donor
Relations and Events
*Partner with Alumni Relations and the Lehigh Fund to ensure a
single vocabulary is used at all levels of engagement and giving to
provide a uniform tone and perspective about Lehigh and the
campaign
*Partner with Donor Relations to ensure that messages are within
the context of overarching DAR messages about the campaign and
Lehigh
*Partner with Principal and Major Gifts programs to reliably
deliver inspiration and messages consistent with University
objectives
*Create communications plans for events in partnership with
multiple program leaders across DAR responsible for developing
overall event strategy
*Ensure that digital and print materials follow brand and/or
campaign guidelines and adhere to quality standards for content and
message
*Oversee the content strategy and development of alumni and
campaign websites, working with Alumni Relations and University
Communications
*Articulate core themes and messages to all staff to ensure
messages are understood and conveyed effectively across all
publications
4. Lead creative operations and Departmental budgeting,
ensuring top quality, accuracy and appropriate branding for all DAR
publications and communications, including web and digital
communications
*Identify, organize and allocate necessary resources across the
Department to oversee and improve all schedules related to creative
activities including campaigns, video production, digital assets
and more
*Manage Department budget
*Ensure that campaign and donor messaging is clear, concise and
that messages match audiences
*Edit key letters and communications in support of DAR team
members, e.g., Major Gift Officers and Engagement
Officers
*Lead project operations and oversee production and review
process within and outside the Department, creating process
improvements as needed
*Provide direction and oversight to Graphic Designers to ensure
consistency with branding throughout design work
*Write and edit materials as needed, including campaign
publications, website copy, email copy, brochures, stewardship
pieces, video, etc.
*Ensure digital content and social media strategies are rooted
in channel best practices and are fully integrated into all
appropriate outreach
*Stay informed of new technology and its potential application
to DAR communications
5. Supervise DAR Marketing and Communications team
*Supervise an eight-person Marketing and Communications team in
addition to student employees and contract vendors
*Assign and direct work and manage performance for staff,
including Director-level employees
*Provide continual performance feedback and conduct regular
performance reviews
*Analyze and organize office operations and procedures
*Maximize productivity through the use of technology, software
and management
*Manage employment, including position evaluation, salary
recommendations, training, performance review and approvals for
hire
*Identify appropriate professional development opportunities for
staff
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