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Advancement Director

New York-New Jersey Trail Conference
New Jersey, United States
Salary Commensurate with experience
Closing date
Aug 30, 2022

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Advancement Director

New York-New Jersey Trail Conference

Mahwah, NJ (Open to Hybrid Employment)


The New York-New Jersey Trail Conference (Trail Conference) is responsible for maintaining, improving, and conserving 100 park units across 22 counties in the greater New York metropolitan area. The organization improves the trail experience by publishing accurate trail maps and guides, building and maintaining a comprehensive trail network, and supporting advocacy, conservation, and stewardship throughout the region, with regional trails programs in the Catskills, Hudson Valley West, Hudson Valley East, and New Jersey.


The Trail Conference is at an exciting moment in its accomplished 102-year history. In the past five years, the organization has undergone transformative growth to steward the environment, strengthen their programs, and increase their impact to the community members in New York and New Jersey. Looking forward, the organization is committed to becoming fiscally sustainable to ensure that the organization continues to meet its mission of ensuring trails and natural areas are sustainable and accessible for all to enjoy for generations.


The Trail Conference seeks a mission-driven, entrepreneurial fundraising and communications leader to serve as Advancement Director. They will create, implement, and evaluate the organization’s annual fundraising and communications strategic plans to ensure increased brand visibility, awareness, and philanthropic support. The successful candidate will lead and expand existing fundraising activities while systematically identifying and designing new opportunities with individuals, foundations, corporations, and government agencies in an environment where the prospective donor constituency is not immediately obvious.


The Advancement Director will design and implement strategies for the identification, qualification, cultivation, solicitation, and stewardship of major gift prospects. The ideal candidate will conduct prospect research and discovery and broaden the Trail Conference’s donor base by creating development initiatives to further engage the philanthropic marketplace. They will oversee and improve the Trail Conference’s membership base, which is currently comprised of approximately 8,500 members and 60 member clubs, to improve member acquisition, retention, and benefits.


The successful candidate will partner with senior leadership to develop message and marketing strategies to raise the organizational profile, ensure effective positioning, and increase fundraising capacity. S/he will oversee marketing and communications efforts related to philanthropy, such as ensuring effective and ongoing communication with donors and prospects and the creation of collateral materials. The Advancement Director will integrate philanthropic messages and asks into all external communications while maintaining a clear and consistent voice to stakeholders.


The Advancement Director will report to the Executive Director and serve on the Executive Leadership Team. S/he will lead a team of five professionals in fundraising and communications. The successful candidate will ensure the creative and strategic philanthropic engagement of Trail Conference’s key stakeholders, including Board members, staff, and volunteers.


New York-New Jersey Trail Conference has retained Freeman Philanthropic Services, LLC to facilitate this executive recruitment. Please send confidential inquiries and applications directly to Freeman Philanthropic Services, LLC via e-mail at


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